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Alex Street

Youtube To Introuduce New Channel Sponsorship Ad Model - 0 views

www.simplyzesty.com/...w-channel-sponsorship-ad-model

cpm advertising onlinevideo youtube

shared by Alex Street on 20 Jun 12 - No Cached
  • pre-roll would also be higher than the industry average, amounting to roughly $20 CPM
  • Targeted marketing
Alex Street

YouTube Rolls Out Channel Sponsorship Ad Model - 0 views

thenextweb.com/...ging-up-to-62m-for-exclusivity

youtube cpm advertising

shared by Alex Street on 19 Jun 12 - No Cached
  • 30% of YouTube’s viewers actually do watc
  • pre-roll rate comes in higher than the industry average, at $20 CPM.
Alex Street

YouTube Takes New Video Sales Model to Market | Adweek - 0 views

www.adweek.com/...ideo-sales-model-market-139326

youtube cpm advertising

shared by Alex Street on 19 Jun 12 - No Cached
  • an annualized $4 million to $6 million, depending on the chan
  • pre-roll coming in on the high end of the industry average—about a $20 CPM
  • Targeted marketing
  • ...3 more annotations...
  • shared-revenue model.
  • ls—selling sponsorshi
  • value for the sponsorships
Nick Verkroost

Zynga - The eMarketer Blog - 0 views

www.emarketer.com/...zynga

Zynga social gaming safariquest apps wren socialgaming

shared by Nick Verkroost on 10 May 11 - No Cached
  • January 18, 2011
  • US social gamers to grow to 68.7 million in 2012
  • 53 million in 2010
  • ...6 more annotations...
  • 29.5% growth over two years
  • Branded games
  • In-game billboards
  • Sponsorship banners
  • Branded virtual goods
  • According to Next Up Research, nearly 80% of Zynga’s revenues come from virtual goods
Alex Street

Move Over Twitter: Facebook Wants a Piece of Social TV, Too - 0 views

www.tvgenius.net/...facebook-social-tv-twitter

socialtv americalidol checkin socialcheckin

shared by Alex Street on 27 Jun 11 - No Cached
  • Facebook users tend to have highly detailed profiles
  • also connect their personal profile to their favourite brands and celebritie
  • Facebook Connect allows users to sign into millions of sites
  • ...16 more annotations...
  • wealth of data provide
  • page is used as a hub
  • t MIPTV, Facebook outlined four key ways that the platform can be used to encourage social TV behaviour:
  • Building TV Communities
  • og onto the CBS website using Facebook Connect. Instantly, CBS has access to all that user’s favourite actors,
  • One picture had 10,000 likes- the average user has 130 friends on average
  • Facebook is Topgear.com’s second largest traffic driver
  • 2.     Social Check in
  • TV check in lets TV
  • check into each episode of a series
  • see that actually ten of their friends are also watching Top Gear at the same
  • ocial EPG
  • Million Pound Drop:
  • wildly successful Facebook game
  • 8-10% of the TV audience played the game
  • voting is monetised through a sponsorship.
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