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Alex Street

Cisco Visual Networking Index: Forecast and Methodology, 2010-2015  [Visual N... - 0 views

  • number of devices connected to IP networks will be twice as high as the global population in 2015.
  • In 2010, only 3 percent of Internet traffic originated with non-PC devices, but by 2015 the non-PC share of Internet traffic will grow to 15 percent.
  • TVs, tablets, smartphones, and machine-to-machine (M2M) modules will have growth rates of 101 percent, 216 percent, 144 percent, and 258 percent, respectively
  • ...27 more annotations...
  • by 2012 Internet video will account for over 50 percent of consumer Internet traffic
  • Every second, 1 million minutes of video content will cross the network in 2015
  • Internet video to TV
  • Step 1: Number of Users
  • users for each video subsegment
  • 37 percent of Internet video users watch long-form content
  • average viewing time is longer than 5 minutes in duratio
  • Adoption
  • Minutes of Use
  • For each application subsegment, minutes of use (MOU) are estimated
  • he next step is to apply kilobytes (KB) per minute
  • tep 4. Bitrates
  • 7 percent annual compression gain is applied to the bitrate.
  • final step is to compare the results of the forecast with actual broadband traffic data from service providers.
  • P Traffic, 2010-2015
  • Fixed Internet
  • 14,955
  • 59,354
  • Fixed
  • 12,355 1
  • Internet video
  • 4,672
  • 33,620
  • 53,282
  • Consumer Internet Video Communications, 2010-2015
  • Mobile 4 9 17 31 52 97 90%
  • Internet Video With the exception of the Internet video to TV subcatego
Rob Collier

Digital Scotland 2020: Achieving World-Class digital infrastructure: a final report to ... - 0 views

  •  
    "4.4 Rural coverage and take-Up With a population density almost an order of magnitude greater than Scotland's, South Korea does not provide many lessons in rural coverage. However, Australia does. Its overall density is 1/20th Scotland's with vast tracks of land populated by less than one person per ten square kilometers and in some cases per hundred square kilometers. As a result Australia has not been able to escape the urban-rural digital divide, which, as already noted, is embodied in its two-track fast broadband deployment strategy. A large 93% of the population will have access to 100 Mbps service, according to the NBN plan, while the remaining 7%--in rural and remote areas-is being promised up to 12 Mbps only.[6]NBN simply assumes that rural and remote areas do not justify FTTH and that they will be served by fixed wireless and satellite technologies. On the mobile side, on the other hand, Australia has relied on competition between its mobile operators (reduced to three after a consolidation) to extend service beyond urban areas. This has generally produced limited results. Subsidies for better coverage have been applied at the state level, however, with Western Australia being an instructive example. Specifically, the Western Australia government conducted a reverse auction tender to improve mobile coverage in selected areas, which resulted in Telstra, the main incumbent operator, securing A$39.2 million in government aid (on top of committing A$106 million of its own funds) for this purpose. Like Australia, Sweden has large unpopulated areas to serve, yet cannot rely on new-generation satellites, which do not reach these areas. Initially Sweden relied on HSPA mobile coverage but it has recently added a national coverage requirement in the context of its 4G (LTE) spectrum auction. Specifically, the Swedish regulator identified rural homes and businesses that need to be covered, requiring 75% of the indicated homes and businesses to be covered by Decemb
Alex Street

Ovum Research Store - Consumer Insights: Exploring the TV Apps Opportunity - 0 views

  • new use-cases
  • add value for consumers by augmenting and enhancing the TV user experience
  • overview of consumers' online activities by connected device type
  • ...13 more annotations...
  • long-form video-consumption on non-traditional viewing devices
  • elements of the mobile app store model can be effectively adapted for the implementation of TV apps.
  • opportunity to exploit TV apps as a marketing and distribution channel
  • grouping of TV apps into distinct categories
  • ew modes of content delivery and consumption.
  • marketing, distributing, and accessing online content or services has been instrumental in driving changes in consumer behaviour.
  • direct monetization potential
  • demand for multiscreen access to pay-TV services
  • online activity today is TV-related or video-centric
  • kind of TV apps might consumers be prepared to pay?
  • use cases for apps delivered only to TV set
  • mobile apps environment translate
  • web-based services and applications are consumers
David Astle

Television advertising - 0 views

  • e European Commission announced plans to revise an “interpretative communication on certain aspects of the provisions on televised advertising” to incorporate new issues relating to the new legal framework. The doc, adopted in 2004 and revised in 2007, applied to the old TV Without Frontiers Directive. The communication is non binding. The revision will aim to take into account news forms of commercial communication defined by the AVMS Directive.
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