This is the third in our series of six app-related articles. See also:
• It’s all about the design. Essential tips from user experience gurus
• Mobile applications: native v Web apps – what are the pros and cons?
• What is a mobile Web app? Here’s expert opinion from the W3C
• The open market approach: Q&A with GetJar, the No1 independent app store
• How museums bring collections to life with augmented reality
will an iPhone app deliver return on investment (ROI)
ll you can do are some crude calculations based on the three numbers that Apple releases
extra cost of adding a second and third smartphone platform is 30-50 percent of the original investment.
normal for an app to cost US $50,000 to
Average revenue per paid-app: US $6,259.78.
don’t get picked by the Apple reviewers, you don’t get featured.
iPhone users have on average 37 apps on their phones
cross-promote your app for free
SMS/email opt-in lists,
media love writing about anything you do;
, mobiThinking is not alone in querying the economics of the App Store model: see Tomi Ahonen.
And this honest first-hand app experience from Tom Hume, a design director at a London agency called IDEO, is fascinating.
What we don’t know is: was it was kept for a year, month, week or day, or did it go straight in the bin.
TWC proudly tells us that Weather.mobi gets 25 million unique users a month.
same visitor information for the app is confidential.