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shared by Alex Street on 13 Dec 11 - No Cached

shared by Alex Street on 22 Jun 11 - No Cached

asting residents of the Braddock area and paying them to appear in the ad
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town will also be featured in video clips and an hourlong show, sponsored by Levi’s, to appear online and on the IFC and Sundanc
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The suggestion to feature Braddock in the campaign came from the Levi’s creative agency
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campaign plays up the concept that Braddock residents are descendants of the pioneers who first wore Levi’s in the 1870s
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People don’t think there are frontiers anymore,” says a girl who narrates a commercial that depicts scenes of life in Braddock. “They can’t see how frontiers are all around u
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Across the board, it is an authentic, organic partnership,” Mr. Fetterman said. “At no point did it ever feel it was a marketing campaign
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hey didn’t show up with magic beans and a couple pairs of free jeans and say, ‘Come be in our ads
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A lot of good has come from it,”
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