HOW TO: Advertise Inside Social Games on Facebook - 0 views
-
Facebook is now the largest display advertising site on the Internet
-
online games have surpassed personal e-mail to become the second most popular activity on the web, accounting for 10% of time spent online.
-
Games also represent a huge audience for advertisers, as more than 56 million Americans play social games on a regular basis.
- ...7 more annotations...
-
Game publishers have begun to tie virtual goods or currency to “real world” purchases from advertising partners (spend $50 at the Gap, get 20 Facebook Credits, for example).