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Tapio Liller

Doc Searls Weblog · Future to Newspapers: Jump in the river - 0 views

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    "News is a river, not a lake. It is active, not static. It's what's happening, not what happened. Or not only what happened." - Doc Searls
Tapio Liller

KLM Surprise. How to effectively stage a small social idea. | davaidavai.com - 0 views

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    KLM überraschte Reisende, die via Twitter angekündigt hatten, mit der Airline zu fliegen vor dem Boarding mit kleinen Geschenken.
Marie-Christine Schindler

Twitter Facts & Figures (history & statistics) | Website Monitoring Blog - 0 views

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    Twitter history, milestones, user & Tweet statistics, top 10 countries, top 20 users (most followed). Information collected from multiple sources in April 2010. Some data may not be up to date.
Marie-Christine Schindler

Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation - 0 views

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    We are no longer just consumers of content, we have become curators of it too. In Part 1 of this Guide I have introduced why we really need real-time news curation and what is the basic idea behind it (Part 1 - Real-Time News Curation, Newsmastering And Newsradars - The Complete Guide Part 1: Why We Need It). In Part 2 I want to continue illustrating what "real-time news curation" is all about, and more specifically why it differs from automatic aggregation, and why you really need a human being to do it. As I see it: "Aggregation is automated, curation is manual."
Marie-Christine Schindler

How to educate your boss?! - Change Agents [Teil 3] « fundraising 2.0 HUB - 0 views

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    Die Einführung sozialer Medien in den Kommunikationsmix von Nicht-Regierungs-Organisationen braucht organisationsinterne Change Agents. Sie nehmen die ROlle interner Berater wahr und befördern die Organisationsentwicklung.
Marie-Christine Schindler

McKinsey - Web 2.0 replaces Marketers? - broadstuff - 1 views

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    Executives can use a model we at the Sloan Center for Internet Retailing have developed called LEAD - Listen, Experiment, Apply, Develop (as opposed to the more usual HALT model - Hear, Argue, Limit, Terminate) to create a road map that will help companies thrive in the online world's environment of constant change.
Marie-Christine Schindler

The ROI Of Social Media Marketing: More Than Dollars And Cents - 0 views

  • An affective Social Media Marketing Balanced Scorecard considers metrics from four different perspectives: Financial: Has revenue or profit increased or costs decreased? Brand: Have consumer attitudes about the brand improved? Risk Management: Is the organization better prepared to note and respond to attacks or problems that affect reputation? Digital: Has the company enhanced its owned and earned digital assets?
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    Social Media Marketing Balanced Scorecard: Wie wichtig es ist, in Perspektiven zu denken und zu kontrollieren.
Marie-Christine Schindler

Kred: Ein neuer Kater im Hof von Klout und PeerIndex. - 0 views

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    The first totally transparent social scoring system to evaluate influence among communities and reward generosity.
Marie-Christine Schindler

How to Run an Empathy & User Journey Mapping Workshop - Medium - 0 views

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    Ein spannender Ansatz den User nach seiner Wahrnehmung zu analysieren: Was er sagt, was er sieht, was er denkt und fühlt und was er gehört hat. Dieses Vorgehen verändert die Perspektive.
Marie-Christine Schindler

Bertelsmann Social Cloud - 0 views

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    Ziemlich beeindruckend: This social cloud is designed to bring together and create visibility for as many of Bertelsmann's social media channels worldwide as possible. This website lets you follow the social media activities of channels, in real-time.
Marie-Christine Schindler

The complete beginners guide to creating marketing personas. - 0 views

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    Eine komplette Anleitung mit Beispielen. Drei bis fünf Personas reichen in aller Regel. Sie sollten breit abgestützt im Team erarbeitet werden mit Blick in die Nutzungsdaten wie z. B Google Analytics oder Daten auf dem Newsletter Tool.
anjanaanand

WEB, e-Commerce & Digital Marketing Company/Agency in Bangalore - 0 views

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    DiggDigital is No.1 Digital Marketing Company/Agency in Bangalore providing end to end SEO and Digital Marketing Services in Bangalore. As a Digital Marketing Company/Agency in Bangalore we provide WEB and Ecommerce solutions. Web design company in hubli, web development company in hubli and seo company in hubli. Digital Marketing Company in Bangalore, web design company in bangalore, web development company in bangalore and seo company in bangalore
anjanaanand

why digital marketing is important for your business? - 0 views

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    The significance of digital marketing works not just for marketers, it gives something creative to the consumers as well. Let us have a look and understand the significance of digital marketing
Marie-Christine Schindler

400 Awesome Free Resources You Can Use To Grow Your Business - 0 views

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    Eine schier endlose Sammlung in der jeder etwas findet.
Marie-Christine Schindler

Content Curation: A Beginner's Guide To Curating Content - 0 views

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    Keine Schritt-für-Schritt-Anleitung, aber ein Beitrag mit Argumenten und Tools für Content Curation.
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