Skip to main content

Home/ PR im Social Web/ Group items tagged Scorecard

Rss Feed Group items tagged

Marie-Christine Schindler

The ROI Of Social Media Marketing: More Than Dollars And Cents - 0 views

  • An affective Social Media Marketing Balanced Scorecard considers metrics from four different perspectives: Financial: Has revenue or profit increased or costs decreased? Brand: Have consumer attitudes about the brand improved? Risk Management: Is the organization better prepared to note and respond to attacks or problems that affect reputation? Digital: Has the company enhanced its owned and earned digital assets?
  •  
    Social Media Marketing Balanced Scorecard: Wie wichtig es ist, in Perspektiven zu denken und zu kontrollieren.
1 - 1 of 1
Showing 20 items per page