The ROI Of Social Media Marketing: More Than Dollars And Cents - 0 views
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An affective Social Media Marketing Balanced Scorecard considers metrics from four different perspectives: Financial: Has revenue or profit increased or costs decreased? Brand: Have consumer attitudes about the brand improved? Risk Management: Is the organization better prepared to note and respond to attacks or problems that affect reputation? Digital: Has the company enhanced its owned and earned digital assets?
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Social Media Marketing Balanced Scorecard: Wie wichtig es ist, in Perspektiven zu denken und zu kontrollieren.
