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With 'Road Tales', Volkswagen wants to bring imagination back to where it has always belonged: the back seat. 'Road Tales' is developed for Dutch children between 4-11 years old and can be downloaded for free. The app uses a custom developed story-engine that creates unique tales based on the location of the user. To allow the stories to react to the environment, the Amsterdam based agency has scanned all Dutch highways to identify objects like bridges, windmills, trees, petrol stations and other main objects to transform them into story elements.

"A team of researchers at EPFL have developed a prototype that uses in-car cameras to analyse drivers' facial expressions to detect emotion, in particular irritation."

An adaptive story that takes you on a road trip, as well a personal journey.