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Marketing has always been about playing the heartstrings, but don't think Apple's new patent on mood-sensing technology is going to revolutionize the field, says mood-tracking technology researcher Whitney Erin Boesel

Apple is seeking a patent on something it calls "Inferring user mood based on user and group characteristic data" that its application says would figure out how you are feeling and "... then deliver content that is selected, at least in part, based on the inferred mood."

Apple Patent which targets people based on swiping mood... Oooeer

Toyota to Unveil Color-Changing, Mood-Reading Car at Tokyo Show - Businessweek

"Time is over for shared experiences when watching TV. Based on the answers you give in an app, your listening history, gender, age, or location and time of the day, this video will adjust the story based on your personality taking your mood into account. Two people won't be watching a story unfolding in the same way again and even you might experience a different narrative at another time."

"A bus stop poster which evolved over time depending on how people responded to it has recently been tested in London. It is part of a wider area of research into how our emotional responses and biometric data could teach advertisers how to target people according to their mood."

"Time is over for shared experiences when watching TV. Based on the answers you give in an app, this video will adjust the story based on your personality and even your mood. Two people won't be watching the same again. "