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Irene V.

Marketing trends in 2012 | B&T - 0 views

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    Marketing trends in 2012 25 January, 2012 Madeleine Ross comments "Opportunities go begging in a market ripe for the brave," says Deloitte chief marketing officer David Redhill, and that's certainly the attitude of many marketers looking at the next 12 months. In this year's tough economic climate, with financial trouble plaguing most of Europe and the USA, Australian marketers will be cautious, but that doesn't mean they'll stop spending. Local consumers have grown accustomed to being circumspect and are now looking to do business with reliable institutions. According to Commonwealth Bank's chief marketing and online officer, Andy Lark: "if you're trusted and you've got a good brand, you're in a good position." Reports of flailing foreign economies won't wreak the same havoc they used to on the industry, with agencies and clients now looking towards the  potential downturn as an opportunity to cleverly and cost-effectively win over customers at their most vulnerable. "There is a lot of caution in the market and we are as circumspect as the next business," says Redhill. "But at the same time marketers who invest in brands in downtime are usually the winners because they will emerge stronger as competitors shrink their budgets and reel in their more expansive plans."  The Tontine Group's product development and marketing manager, Lucinda Kew, agrees: "It is actually the brands that invest through difficult times which end up getting the best results because… you're resonating with people and when they get through those difficult times, hopefully you're their brand of choice." More for the same The Commonwealth Bank, bedding manufacturer Tontine and financial advisory firm, Deloitte all plan to maintain their marketing spends this year. That's a relief for agencies, especially in the midst of rumours about a 'race to the bottom' where agencies are fighting for clients and remuneration offers are slumping. But that's not to say brands or agencies can r
Irene V.

Is Your Brand Ready for Unleashed Workers? | Sustainable Brands - 0 views

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    "Is Your Brand Ready for Unleashed Workers? by Marc Stoiber  |  keywords: articles, Computers/Electronics/Technology, Business Model Innovation, Employee Engagement, Environmental/Social Issues, Impact Reduction, Org Culture and Processes, Transportation/Logistics Tweet   Video conferencing, courtesy of GoToMeeting. | Image credit: Citrix October 1, 2012- A key element of futureproof brands is the ability to predict the needs of rapidly evolving consumers. This is easier said than done. In hindsight, Facebook makes sense. But few could've predicted the rise of a generation willing to share every intimate detail online. Telecommuting is a similarly cagey concept. For years, we've been trumpeting it as progress toward less pollution and time waste, and greater sustainability. But there's still little indication what this new world of stay-away workers will actually look like, what working anywhere actually means, and how brands will have to adapt to serve this new group. My interest in this area was sparked by a conversation with Kim DeCarlis, VP of Corporate Marketing at Citrix (the folks pushing the virtualization envelope with offerings such as GoTo Meeting). Although DeCarlis agrees it's early days, she believes there are indicators of what brands serving future telecommuters should think about. Hyper Personal Standardization in electronics is still de rigueur in most offices. As DeCarlis says, "Permutation and new gear is anathema to IT departments. Trying to make an office work - and people share information - when everyone has their own platform is an exercise in futility." Virtualization and the Cloud have changed the need for standardization. "I have a computer, tablet and phone that I bought for myself," says DeCarlis. "With virtualized functions like data, applications and desktops delivered via the cloud, my personal gear is 100% usable at work." So what does this mean for the unleashed workers of tomorrow
Irene V.

Take Back Your Time - 0 views

  • TAKE BACK YOUR TIME is a major U.S./Canadian initiative to challenge the epidemic of overwork, over-scheduling and time famine that now threatens our health, our families and relationships, our communities and our environment.
Irene V.

Game Time Is Over, Now Do Some Work | PandoDaily - 1 views

  • Lately the product du jour appears to be a new method of gamification, turning the Web into a series of achievements and arbitrary goals. But the question I want to ask is: Do we really want the entire Web to be a game?
  • Case in point: WordPress. I had never noticed this before beginning at PandoDaily, but WordPress doesn’t seem to recognize the difference between someone that doesn’t know how to use a blogging system and someone using their VIP, this-is-serious-business to do some actual writing. The first time I posted to PandoDaily I was greeted with a little sidebar that screamed “Congratulations, you’ve made your first post! Next goal: Make five posts!” with a little star next to it, which made me feel like I had just learned the alphabet and impressed my kindergarten teacher. Why does something like Fitocracy work, when something like WordPress’ hand-holding doesn’t?
  • I chose to play a game.
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    ejemplo de cuando un gamification app no funciona
Irene V.

No Vacation Nation by John de Graaf - YES! Magazine - 0 views

  • r, working less is essential to a sustainable environment
    • Irene V.
       
      ES Lo unico rescatable de este articulo, pero es buen comentario
  • It’s time to begin trading gains in productivity for time instead of for stuff. A study by the Center for Economic and Policy Research found that simply by cutting our work time to European levels, we could reduce our energy use and carbon footprint by 25-30 percent. It would also make us happier—Forbes magazine reported that the four happiest nations on earth—Denmark, Finland, the Netherlands, and Sweden—are all characterized by the comparatively short working hours and attentiveness to work-life balance.
Irene V.

Work Sharing and Shorter Work Time: Exit Ramps to a New Economy? by Juliet Schor - 0 views

  • Work-share programs are probably the best way to respond to a short-term reduction in economic activity. But they also form a key pathway to a saner economy.
  • Reducing work hours improves work-life balance for many overworked, overstressed employees.
  • Working less typically leads to reduced spending and also a shift to lower-impact forms of consumption:
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  • increases in productivity result in time off the job
Irene V.

The Inevitable Next Economy - 0 views

  • Believe it or not, the next economic paradigm will arise from the integration of the tools being developed in the current stage of human development
  • Knowledge The Knowledge age emerged from the integration of tools developed during the information age. The Internet vastly accelerated the amount of information available from which knowledge could be applied as factors of production in physical systems from weather prediction, space travel, medicine, and new ways for people to organize their selves. Innovation The innovation age will emerge from the integration of tools developed by the knowledge age.  So called “social media” is creating thousands of platforms upon which people reorganize themselves around interests, affinities, relationship, and commerce.  As these tools integrate; that is, when the output of one tool becomes the input of another tool (and vice versa), a new economic paradigm will emerge. Wisdom Keep in mind that the agrarian economy and all previous stages are still with us today. Keep in mind that elements of future economies also exist today.  Keep in mind that the US dollar has not always been the currency of trade nor should we expect that it will always be with us in the future. We can assume that the productivity inherent in people and communities is not dependent on the currency, rather, currency is dependent on it.  Time is the only scarce resource and everyone has an equal amount of it.  As such, time is the only true currency.
Irene V.

SETI@home - Wikipedia, the free encyclopedia - 0 views

shared by Irene V. on 23 May 12 - Cached
  • SETI@home ("SETI at home") is an Internet-based public volunteer computing project
  • The two original goals of SETI@home were: to do useful scientific work by supporting an observational analysis to detect intelligent life outside Earth, and to prove the viability and practicality of the 'volunteer computing' concept.
  • With over 5.2 million participants worldwide, the project is the distributed computing project with the most participants to date. The original intent of SETI@home was to utilize 50,000-100,000 home computers.[11] Since its launch on May 17, 1999, the project has logged over two million years of aggregate computing time[when?]. On September 26, 2001, SETI@home had performed a total of 1021 floating point operations. It is acknowledged by the Guinness World Records as the largest computation in history.[18] With over 278,832 active computers in the system (2.4 million total) in 234 countries, as of November 14, 2009, SETI@home has the ability to compute over 769 teraFLOPS.[19] For comparison, the K computer, which as of June 20, 2011 was the world's fastest supercomputer, achieved 8.162 petaFLOPS.
Irene V.

Groupthink. Last week's top links, Issue 16 / Blog / yaM - 0 views

  • The Rise of the New Groupthink
  • now work in teams, in offices where there are no walls, for managers who prize collaboration
  • Groupthink has transformed our offices and our minds
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  • When Larry Page took over at Google, the first thing he did was to explain to all employees how to run effective meetings. Google's new online newsletter, Thisnk Quarterly, shared the basic elements of a successful meeting. These basic rules are well-known to all of us, however, are very often disregarded by managers. Patrick Leoncini, the author of the book "Death by Meeting", thinks that people "have failed as a culture because we've come to accept that meetings are just inherently bad". Leoncini suggests breaking meetings up in four formats.  Steve Roesler came up with 5 meetings traps and ways to fix them. Not everyone is able to run an effective meeting, however, everyone can learn how to do it by attending a workshop or a course. If you are a leader, your meeting professionalism is directly linked to your success in the company. A meeting is an expensive process and should only be used to get results.   Do you know how to beat the Meeting Monster? Lifehack does. If you spend too much time in meetings - follow these rules and get the Meeting Monster under control.
Irene V.

Email 3 Times Daily - Just Sell®... it's all about sales® - 0 views

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    estrategia para minimizar email checking
Irene V.

Infographic: Boost Your Productivity, Reclaim Your Weekends | Finance > Personal Financ... - 0 views

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    small article work style
Irene V.

infographic_time_management_Wrike.jpg (800×2254) - 1 views

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    make a life line instead of a dead line !!!! eso me gusta!!!!
Irene V.

10 Small-Business Tech Trends for 2012 | Sales & Marketing > Advertising, Marketing & P... - 0 views

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    tendencias en practicas de empresas usando tecnologia, reportes, real time....
Irene V.

Switching off an "Always on" Culture | Leslie Perlow | Big Think - 0 views

  • manage across time zones.
  • external factors causes you to create a culture of responsiveness
  • everyone's on all the time
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  • expect it of each other.
  • client service
  • lack of predictability
  • goal i
  • one night a week.  For every individual, it’s a different night of the week.
  • delivering the same 24/7 coverage to the client
  • global initiative
  • they can intervene
  • we also looked at next week’s calendar and we said, "You know, Tom, you’re off on Thursday night, but we have a major deliverable on Friday now.  How are we going to work together as a team to make sure that that’s going to be okay?"
  • measurable impact on people’s experience about both work and work-life.
  •  They experienced work as much more fulfilling.
  •  They experienced their work lives as much more predictable.
  • more control
  • put in place a system where people team.
  • it didn’t just affect the individuals.  It also had a profound effect on the way they were working and taking initiative to do work differently, to prioritize, and it had measurable impact on retention and also the effectiveness and efficiency of the work process itself and ultimately on the work they were delivering to the client.
Irene V.

5 Reasons Why Responsive Design Is Not Worth It - ManageWP - 0 views

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    "accessing a web page on my phone, I'm doing it for a different reason than if I was using my laptop. If I'm on the road (aka, not at home and not at work), and I access a website on my phone, usually it's for very specific information that I want to ingest quickly and without much fuss. For example, if I access the USTA (United States Tennis Association) website on my phone, these are my priorities: 1) What channel is the current match on? (15 seconds on site) 2) When's the next match? (15 seconds on site) 3) What does the bracket look like now? (1 minute on site) If I'm at my laptop, these are my priorities: 1) Stream the match live. (potentially 3 hours) 2) See real-time stats. (as long as the match lasts) 3) Watch instructional videos. (5 minutes to 2 hours) So really it's the type of content that changes based on the platform, and therefore the IA of the site should be different based on the platform to accommodate what people want the most based on which platform they are on. My issue with responsive design is that almost all of the examples I've seen have nearly-identical IA. This is ignoring differences in usage behavior which, I feel, is detrimental to the overall satisfaction of users."
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    leyendo sobre responsive design, checando cual si jala y cual no...
Irene V.

15+ Amazing Project Management and Collaboration Tools - 0 views

  • Pros and Cons of Project Collaboration Tools Online project management lets you collaborate with project resources, manage project users, analyze risks, assign tasks, coordinate schedules and make your project a success from anywhere in the world. These project management apps are here to save you time, but they can also be very time-consuming and not intuitive. If you have a team who works with you remotely, then this is the right choice. Project management process and its approach Projects were generally managed by creative architects and engineers themselves. Major process steps are initiation, planning or development, production or execution, monitoring and controlling . To handle these process number of approaches are there like: Traditional approach Critical chain project management Extreme project management Event chain methodology Prince2 (Structured approach) Process based management.
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    ??? interesantes comentarios... de hace 2 años y cacho... como ha cambiado! pero esas eran las necesidades y supongo que siguen siendo!
Irene V.

Real Homes: Small, Frugal, and Green by Doug Pibel - YES! Magazine - 0 views

  • It’s a perfect time to take a look at what it means to own a home, to make a home, to rent a home. This is an opportunity to take the best from the old ways of doing things, and from the new, and to define “home” in a way that doesn’t place unsustainable burdens on resources, both natural and fiscal. Some of the solution lies in adjusting our expectations about what a household looks like and how much space we really need. Some of it lies in recognizing that, in a world where our energy use is destroying the climate, we have to change the way we put our houses together.
    • Irene V.
       
      este articulo n tiene nada que ver, pero me parecio que si de repente hemos de hablar sobre el cambio -aunque me parece obvio e increible tener que hablar de el- estos parrafos pdrian ser un ejemplo de coomo ponerlo simple...
  • When people bought houses and intended to stay, they made a commitment to the community. They made lasting connections with people and businesses. Once a house became something that you owned just long enough for the big cashout, those connections were lost.
  • Small is beautiful
    • Irene V.
       
      local is GREAT
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  • cost less
  • increased tension
    • Irene V.
       
      Si hay mas cercania, hay mas temas relacioonales y la pregunta: nuevas etructuras de trabajo resultan en mayor confianza, y cercania, relaciones de trabajo mas persnales? 0? como coexiste la tendencia a que lo local es mejoor frente a la globalizacion del trabajo a distancia?
Irene V.

The Critical Need for Self-Care When World Building « emergent by design - 0 views

  • form a new kind of living systems organization, and lay down infrastructures that we intend will lead us towards a desired socioeconomic paradigm and human operation system
  • cultural design, systems intelligence, and coordinated creative action at scale
  • world builders
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  • It is time to build the bridges towards the worlds we envision, and guide ourselves towards it with focused purpose and intention.
  • We are learning new behaviors, methods and practices of how to Be as a global network society. We are learning what cooperation means, how to safely be vulnerable in front of each other, and how to communicate and build knowledge and wisdom together.
Irene V.

Managing Remote Employees Training - 0 views

  • Managing remote employees can prove rewarding, liberating and fulfilling…or you can feel like an empty nest parent whose kids don’t stay in touch. Building teamwork, trust and trackability are three cornerstones of effective remote management of virtual employees. Learn how to build credibility and confidence with a virtual workforce. Micro-managing vs. micro-monitoring. Often, the difference between resentment and resilience occurs in the subtleties of remote employee management. If virtual employees feel “Big Brother” is watching, they will naturally tend to become defensive. On the other hand, if they feel supported and know they have a safety net, positive results are likely to follow. This class will help managers learn how to: Motivate remote employees Handle conflicts in virtual settings Communicate convincingly from afar Create a tightly-knit team that stays loose
  • Development of remote employees Training – methods for training remote employees, when to use each Skill vs. talent training On-going mentoring – development as a continuous process Reactionary vs. proactive Socratic coaching How to give good feedback Performance reviews and feedback – frequency, how to conduct and communicate, evaluating team Identifying skills vs talent performance Motivating remote employees Creating leaders and building ownership Empowering employees – enabling employees by giving them decision opportunities. Turning work into play Ways to reward a virtual team No vs. low vs. high cost options Public vs. private reward systems Disciplining remote employees Action plans Key items to include How to deliver How to monitor Handling conflicts between remote team members Hiring remote employees Ideal traits of the remote employee Using the remote employee skill assessment Implementing remote management skills Creating action plans, getting immediate results.
  • Managing Remote Employees Topics Covered Leading a remote team Setting the vision – how to communicate the team vision and keep employees focused on it in their work efforts. Creating expectations – how to clearly communicate and set performance and team expectations to ensure employees move toward common objectives correctly. Communicating WIIFMs – drive employees toward goals by communicating the benefits to them “what’s in it for me.” Communication Quantity and quality – increased communication needed with remote employees Communication vehicles – the different ways to communicate with a distributed workforce and when and how to use them Picking the appropriate option for different situations How and when to have team meetings Accessibility – establishing your credibility through commitments, guidance, and owning decisions Micro-Monitoring vs. Micro-Managing Creating and using tools to enable employees to manage themselves and track their own performance Increasing responsibility to decrease management time Setting goals – how to engage employees in their own development Managing to expectations Monitoring tools What can be monitored & how to monitor What can be managed & how to manage
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    indice de un entrenamiento
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