Group items tagged

The goals of gamification are to achieve higher levels of engagement, change behaviors and stimulate innovation. The opportunities for businesses are great – from having more engaged customers, to crowdsourcing innovation or improving employee performance.

four principal means of driving engagement using gamification: 1. Accelerated feedback cycles. In the real world, feedback loops are slow (e.g., annual performance appraisals) with long periods between milestones. Gamification increases the velocity of feedback loops to maintain engagement. 2. Clear goals and rules of play. In the real world, where goals are fuzzy and rules selectively applied, gamification provides clear goals and well-defined rules of play to ensure players feel empowered to achieve goals. 3. A compelling narrative. While real-world activities are rarely compelling, gamification builds a narrative that engages players to participate and achieve the goals of the activity. 4. Tasks that are challenging but achievable. While there is no shortage of challenges in the real world, they tend to be large and long-term. Gamification provides many short-term, achievable goals to maintain engagement.

Where games traditionally model the real world, organizations must now take the opportunity for their real world to emulate games," said Mr. Burke. "Enterprise architects must be ready to contribute to gamification strategy formulation and should try at least one gaming exercise as part of their enterprise context planning efforts this year

if users don’t understand and fully exploit their tools,

The entire goal of Bunchball’s Nitro product is to drive human behaviors to do that.

consumer-facing gamification related to costumer loyalty plans for businesses like media outlets or phone carriers

exponential value

game theory

game mechanics

unlock deeper meaning

is easier though collaboration

will reduce risk and increase the return on investment

Game Elements can make Leadership easier today.

gamifying” their work environments in order to improve the quality of leadership — not in the future but right away

e benefits of network effects

beyond supporting internal collaboration, to include external partners and customers