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Irene V.

Marketing trends in 2012 | B&T - 0 views

www.bandt.com.au/...marketing-trends-in-2012

marketing trends

shared by Irene V. on 26 May 12 - No Cached
  • Irene V. on 26 May 12
     
    Marketing trends in 2012 25 January, 2012 Madeleine Ross comments "Opportunities go begging in a market ripe for the brave," says Deloitte chief marketing officer David Redhill, and that's certainly the attitude of many marketers looking at the next 12 months. In this year's tough economic climate, with financial trouble plaguing most of Europe and the USA, Australian marketers will be cautious, but that doesn't mean they'll stop spending. Local consumers have grown accustomed to being circumspect and are now looking to do business with reliable institutions. According to Commonwealth Bank's chief marketing and online officer, Andy Lark: "if you're trusted and you've got a good brand, you're in a good position." Reports of flailing foreign economies won't wreak the same havoc they used to on the industry, with agencies and clients now looking towards the  potential downturn as an opportunity to cleverly and cost-effectively win over customers at their most vulnerable. "There is a lot of caution in the market and we are as circumspect as the next business," says Redhill. "But at the same time marketers who invest in brands in downtime are usually the winners because they will emerge stronger as competitors shrink their budgets and reel in their more expansive plans."  The Tontine Group's product development and marketing manager, Lucinda Kew, agrees: "It is actually the brands that invest through difficult times which end up getting the best results because… you're resonating with people and when they get through those difficult times, hopefully you're their brand of choice." More for the same The Commonwealth Bank, bedding manufacturer Tontine and financial advisory firm, Deloitte all plan to maintain their marketing spends this year. That's a relief for agencies, especially in the midst of rumours about a 'race to the bottom' where agencies are fighting for clients and remuneration offers are slumping. But that's not to say brands or agencies can r
Irene V.

The Critical Need for Self-Care When World Building « emergent by design - 0 views

emergentbydesign.com/...-self-care-when-world-building

world building design

shared by Irene V. on 24 May 12 - No Cached
  • form a new kind of living systems organization, and lay down infrastructures that we intend will lead us towards a desired socioeconomic paradigm and human operation system
  • cultural design, systems intelligence, and coordinated creative action at scale
  • world builders
  • ...2 more annotations...
  • It is time to build the bridges towards the worlds we envision, and guide ourselves towards it with focused purpose and intention.
  • We are learning new behaviors, methods and practices of how to Be as a global network society. We are learning what cooperation means, how to safely be vulnerable in front of each other, and how to communicate and build knowledge and wisdom together.
Irene V.

The Rise of the New Economy Movement by Gar Alperovitz - YES! Magazine - 0 views

www.yesmagazine.org/...se-of-the-new-economy-movement

shared by Irene V. on 24 May 12 - No Cached
  • Public Banking
    • Irene V.
      Irene V. on 24 May 12
       
      tendencias
  • how to put an end to the most egregious social and economically destructive practices in the near term; how to lay foundations for a possible transformation in the longer term.
  • challenge
  • ...23 more annotations...
  • The “New Economy Movement” is a far-ranging coming together of organizations, projects, activists, theorists and ordinary citizens committed to rebuilding
  • system
  • The broad goal is democratized ownership of the economy for the “99 percent” in an ecologically sustainable and participatory community-building fashion. The name of the game is practical work in the here and now—and a hands-on process that is also informed by big picture theory and in-depth knowledge.
  • real world projects—from solar-powered businesses to worker-owned cooperatives and state-owned banks
  • Many are self-consciously understood as attempts to develop working prototypes in state and local “laboratories of democracy” that may be applied at regional and national scale when the right political moment occurs.
  • range of economic models that change both ownership and ecological outcomes. Co-ops, for instance,
  • participation and green concerns
  • Other models fit into what author Marjorie Kelly calls the “generative economy”—efforts that inherently nurture the community and respect the natural environment
  • socially responsible
  • corporation designed to benefit the public
  • credit union
  • social enterprises” use profits for social or community serving goals
  • new banking
  • responsible banking
  • What to do about large-scale enterprise in a “new economy”
  • A range of new theorists have also increasingly given intellectual muscle to the movement. Some, like Richard Heinberg, stress the radical implications of ending economic growth. Former presidential adviser James Gustav Speth calls for restructuring the entire system as the only way to deal with ecological problems in general and growth in particular. David Korten has offered an agenda for a new economy which stresses small Main Street business and building from the bottom up. (Korten also co-chairs a “New Economy Working Group” with John Cavanagh at the Institute of Policy Studies.) Juliet Schor has proposed a vision of “Plentitude” oriented in significant part around medium-scale, high tech industry. My own work on a Pluralist Commonwealth emphasizes a community-building system characterized by a mix of democratized forms of ownership ranging from small co-ops all the way up to public/worker-owned firms where large scale cannot be avoided. The movement obviously confronts the enormous entrenched power of an American political economic system dominated by very large banking and corporate interests. Writers like Herman Daly and David Bollier have also helped establish theoretical foundations for fundamental challenges to endless economic growth, on the one hand, and the need to transcend privatized economics in favor of a “commons” understanding, on the other. The awarding in 2009 of the Nobel Prize to Elinor Ostrom for work on commons-based development underlined recognition at still another level of some of the critical themes of the movement.
  • Social Venture Network
  • Worker Cooperatives
  • Business Alliance for Local Living Economies
  • Consumer Cooperative Management
  • Farmer Cooperatives
  • Community Land Trust Network
  • Sustainable Business Council
Irene V.

Managing Remote Employees Training - 0 views

www.mcstech.net/...managing-remote-employees.cfm

managing remote employees

shared by Irene V. on 23 May 12 - No Cached
  • Managing remote employees can prove rewarding, liberating and fulfilling…or you can feel like an empty nest parent whose kids don’t stay in touch. Building teamwork, trust and trackability are three cornerstones of effective remote management of virtual employees. Learn how to build credibility and confidence with a virtual workforce. Micro-managing vs. micro-monitoring. Often, the difference between resentment and resilience occurs in the subtleties of remote employee management. If virtual employees feel “Big Brother” is watching, they will naturally tend to become defensive. On the other hand, if they feel supported and know they have a safety net, positive results are likely to follow. This class will help managers learn how to: Motivate remote employees Handle conflicts in virtual settings Communicate convincingly from afar Create a tightly-knit team that stays loose
  • Development of remote employees Training – methods for training remote employees, when to use each Skill vs. talent training On-going mentoring – development as a continuous process Reactionary vs. proactive Socratic coaching How to give good feedback Performance reviews and feedback – frequency, how to conduct and communicate, evaluating team Identifying skills vs talent performance Motivating remote employees Creating leaders and building ownership Empowering employees – enabling employees by giving them decision opportunities. Turning work into play Ways to reward a virtual team No vs. low vs. high cost options Public vs. private reward systems Disciplining remote employees Action plans Key items to include How to deliver How to monitor Handling conflicts between remote team members Hiring remote employees Ideal traits of the remote employee Using the remote employee skill assessment Implementing remote management skills Creating action plans, getting immediate results.
  • Managing Remote Employees Topics Covered Leading a remote team Setting the vision – how to communicate the team vision and keep employees focused on it in their work efforts. Creating expectations – how to clearly communicate and set performance and team expectations to ensure employees move toward common objectives correctly. Communicating WIIFMs – drive employees toward goals by communicating the benefits to them “what’s in it for me.” Communication Quantity and quality – increased communication needed with remote employees Communication vehicles – the different ways to communicate with a distributed workforce and when and how to use them Picking the appropriate option for different situations How and when to have team meetings Accessibility – establishing your credibility through commitments, guidance, and owning decisions Micro-Monitoring vs. Micro-Managing Creating and using tools to enable employees to manage themselves and track their own performance Increasing responsibility to decrease management time Setting goals – how to engage employees in their own development Managing to expectations Monitoring tools What can be monitored & how to monitor What can be managed & how to manage
  • Irene V. on 23 May 12
     
    indice de un entrenamiento
Irene V.

Community resilience and adaptation - 0 views

learningforsustainability.net/...resilience.php

community resilience adaptation

shared by Irene V. on 09 Aug 12 - Cached
  • A number of other sections in the site follow-on naturally from a consideration of resilience. Two useful tools for resilience-building in complex socio-ecological systems are structured scenarios and adaptation and adaptive management. People use scenarios to envision alternative futures and the pathways by which they might be reached. By envisioning a range of alternative futures and actions that might achieve or avoid certain outcomes, communities can identify and choose resilience-building policies. Active adaptive management can be used as an approach that views policy as a set of experiments designed to reveal processes that build or sustain resilience. It requires, and facilitates, a social context with flexible and open institutions and multi-level governance systems that allows for social learning.
  • The resilience perspective embraces the dynamic character of communities and human-ecosystem interactions and sees multiple potential pathways within them. It provides a powerful way of understanding how a community’s positive response to change can be strengthened and supported.
  • A high level of social capital means that they have access to good information and communication networks in times of difficulty, and can call upon a wide range of resources
  • Irene V. on 09 Aug 12
     
    Para hablar dentro de la metodologia o dentro de las practicas, la estrategia o el marco, o los lineamientos... de RESILENCIA. herramientas para construir resilencia. Esenarios estructurados ayudan a desarrollar políticas en este sentido. La Administración adaptativave esas politicas como experimentos diseñados para revelar procesos que puedan o construir o sostener la resilencia. Contexto flexible, abierto, con direccion distribuida en multiples niveles que dan espacio y permiten el aprendizaje social.
Irene V.

Social Software: What It Is And How It Impacts Individuals And Organizations - A Report... - 0 views

www.masternewmedia.org/...social_software_what_it_is.htm

web2.0 trends socialsoftware adoption technology change

shared by Irene V. on 11 Jul 12 - Cached
  • Social software is whatever software or online network that enables users to interact and share knowledge in a social dimension, emphasizing the human potential instead of the technology that makes the exchange possible
  • reshaping the way in which collaboration happens
  • new generation organizations.
  • ...26 more annotations...
  • Innovators: Brave people - pulling the change. Innovators are very important communicators. Early Adopters: Respectable people - opinion leaders, try out new ideas, but in a careful way. Early Majority: Thoughtful people - careful but accepting change more quickly than the average. Late Majority: Sceptical people - will use new ideas or products only when the majority is using it. Laggards: Traditional people - caring for the "old ways", are critical towards new ideas and will only accept it if the new idea has become mainstream or even tradition.
  • empowers individuals to: Make It – i.e. user-driven content Name It – i.e. social bookmarking referred to as folksonomy Work on It – i.e. mass collaboration or crowdsourcing Find It – i.e. online product search generating the new business model, Long Tail.
  • landscape is dynamically changing
  • These were 3D or virtual worlds (eg Second Life), photo publishing (eg Flickr), digital storytelling and podcasting
  • little causes have big effects; and changes happen not gradually but at one dramatic moment.
  • estimate target groups for communication purposes as well
  • enables people to rendez-vous, connect or collaborate through computer mediated discussion and to form online communities. Broadly conceived, this term could encompass older media such as mailing lists but some would restrict its meaning to more recent software genres such as blogs and wikis."
  • They are the messengers who spread social messages.
  • Connectors: People with a special gift for bringing the world together, people specialists, know lots of people and are able to make social connections. Mavens: Information specialists and problem solvers with social skills who like to share their knowledge. Salespeople: Have the skills to persuade when we are unconvinced of what we are hearing.
  • creating "contagious" social change
  • The characteristics of the exceptional people who start epidemics
  • (the early adopters) are ready to engage with social software: "I believe that it is the autonomy and freewill that has caught the attention of the second wave and it is their ability to "do it for themselves" that will be the sustainable feature of their ongoing elearning practices. It is the simplicity and ease of use of these social networking tools that has brought most success in the shortest amount of time during the [Framework] projects run in 2006."
  • new challenges and a desire to make things better
  • empowered, professional and extremely resourceful.
  • confidence
  • characteristic of the "blogger"
  • intrinsic motivation
  • it is a learned skill...if we want to communicate, through using blogs, we have to comment ...we have to have the confidence to 'talk' and build a profile. Commenting is a good starting point even if it is just to say 'thank you'."
  • meaning of groups, networks and communities.
  • blurring
  • linking and the forming of networks and/or communities that evolve from its use that many find so attractive.
  • Siemens’ Connectivism theory and is further supported by Stuckey and Arkell (2006) who state that, "The current mantra for knowledge management is connect don’t collect". (p 7)
  • "the importance of communities of practice and their generative knowledge building capacity"
  • The Domain – a shared interest The Community – Engaging in joint activities and discussions, help each other, and share information. The Practice - They develop a shared repertoire of resources: experiences, stories, tools, ways of addressing recurring problems - in short a shared practice.
  • A key element of linking, networking and forming communities of practice is "trust". You need to have trust in the judgments of the people with whom you are connecting. Trust is the basis of all human interactions. Boone in Stuckey and Arkell (2006 p 7) states, "I don’t want raw data, I don’t want information, I want the judgments of people I can trust".
  • Ownership – Fundamental to the whole "revolution" is the fact that individuals can now ‘own’ their own space on the Web – moving from being consumers to becoming contributors and collaborators. Sites that allow individuals to create and maintain their own collections of photos, videos, music and bookmarks online are examples of this. Personalization – the ability to customize the interface of many of these sites is an example of the personalized approach. But personalization goes a lot deeper with this, and includes the ability to actually ‘construct’ the way in which information is represented, where it comes from, how it is used etc. Participation – the move from simply publishing or participation is another hallmark of this software. Even blogs, while being a personal publishing tool, allow for participation – at one level through the comments that can be left, and at another through the communities of interest that develop. Aggregation – the availability of software that makes use of RSS (Really Simple Syndication) demonstrates how information from one source can so easily be integrated into another. Sites that allow individuals to create their personal aggregations of news feeds, blog links, and other feeds, such as NetVibes and PageFlakes, are good examples of this. Other sites such as Technorati illustrate how easily communities of interest can be formed through the aggregation of people’s blog entries.
Irene V.

Why the World Need Hackers Now: The Link Between Open Source Development & Cu... - 0 views

emergentbydesign.com/...development-cultural-evolution

hacker attitude culture social sociedad

shared by Irene V. on 08 Sep 12 - No Cached
  • the definition of ‘hackers’ are “having to do with technical adeptness & a delight in solving problems and overcoming limits,” and so ring true for anyone pursuing mastery in their chosen creative expression… musicians, artists, athletes, scientists, etc)
  • It seems to be the same disposition among the communities of people talking about intentional lifestyle design – those that want “work” and “life” to not suggest two worlds out of alignment, but rather are working to create a consistent underlying culture that allows each person to bring their gifts and strengths forward regardless of social context.
  • Culture hackers want to define the social agreements and communication protocols most likely to lead to human fulfillment, creativity and happiness…. then build the new socioeconomic systems upon that life-enhancing infrastructure.
  • ...1 more annotation...
  • “When you start community-building, what you need to be able to present is a plausible promise. Your program doesn’t have to work particularly well. It can be crude, buggy, incomplete, and poorly documented. What it must not fail to do is (a) run, and (b) convince potential co-developers that it can be evolved into something really neat in the foreseeable future.”
Irene V.

Gartner Says By 2015, More Than 50 Percent of Organizations That Manage Innovation Proc... - 0 views

www.gartner.com/...page.jsp

gamification trends predictions research 2011

shared by Irene V. on 25 May 12 - No Cached
  • By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes
  • By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application
  • Gamification describes the broad trend of employing game mechanics to non-game environments such as innovation, marketing, training, employee performance, health and social change
  • ...3 more annotations...
  • The goals of gamification are to achieve higher levels of engagement, change behaviors and stimulate innovation. The opportunities for businesses are great – from having more engaged customers, to crowdsourcing innovation or improving employee performance.
  • four principal means of driving engagement using gamification: 1. Accelerated feedback cycles. In the real world, feedback loops are slow (e.g., annual performance appraisals) with long periods between milestones. Gamification increases the velocity of feedback loops to maintain engagement. 2. Clear goals and rules of play. In the real world, where goals are fuzzy and rules selectively applied, gamification provides clear goals and well-defined rules of play to ensure players feel empowered to achieve goals. 3. A compelling narrative. While real-world activities are rarely compelling, gamification builds a narrative that engages players to participate and achieve the goals of the activity. 4. Tasks that are challenging but achievable. While there is no shortage of challenges in the real world, they tend to be large and long-term. Gamification provides many short-term, achievable goals to maintain engagement.
  • Where games traditionally model the real world, organizations must now take the opportunity for their real world to emulate games," said Mr. Burke. "Enterprise architects must be ready to contribute to gamification strategy formulation and should try at least one gaming exercise as part of their enterprise context planning efforts this year
Irene V.

Harvard Business Review:The Future of Work & Social Business Leadership Gamification | ... - 0 views

webtechman.com/...siness-leadership-gamification

harvard business future social leadership gamification social media media web 2.0

shared by Irene V. on 25 May 12 - No Cached
  • This progressive path of innovation in the Enterprise is leading us to the next level of deeper Engagement through Gamification to support real Social Business.
  • how games will transform work, from repetitive call-center jobs to high-level teams who must collaborate with members dispersed around the globe. The authors show why you must begin building a game strategy now
  • strategy that includes a focus on engagement in the process of accomplishing business objectives will help achieve higher levels of success
  • ...10 more annotations...
  • exponential value
  • game theory
  • game mechanics
  • unlock deeper meaning
  • is easier though collaboration
  • will reduce risk and increase the return on investment
  • Game Elements can make Leadership easier today.
  • gamifying” their work environments in order to improve the quality of leadership — not in the future but right away
  • e benefits of network effects
  • beyond supporting internal collaboration, to include external partners and customers
Irene V.

360 Team Assessment - Building Collaborative, High-Performing Teams - 0 views

collaborative-capacity.com

Team Development High-performing teams effectiveness collaborative team survey

shared by Irene V. on 30 May 12 - No Cached
  • Irene V. on 30 May 12
     
    survey 
Irene V.

Globalization / Blog / yaM - 0 views

www.yamlabs.com/...globalization.html

meetings globalization teams work software online tools

shared by Irene V. on 13 Jul 12 - No Cached
  • With this globalization comes the challenge of  building high performance global teams that communicate and collaborate across borders. What does globalization bring? It brings mobility, flexibility and people's desire for more freedom. Even meetings are becoming global.
Irene V.

10 Ways to Make Your Study Sessions More Productive | Enhanced with Minerals for Taste - 0 views

eleven21.com/...study-sessions-more-productive

curva estudio concentracion sesion

shared by Irene V. on 29 Aug 12 - No Cached
  • “if you don’t know where you’re going, any road will take you there.” The road to learning specific information is, itself, very specific. Chart your path in advance and you’re in for a very productive session.
  • note taking methods
  • mind mapping, Cornell notes, outline format, sentence format,
  • ...3 more annotations...
  • drink a bit of water (500mL is good), and stretch your back, neck, arms and legs. Streching promotes blood flow in the body and will serve to wake your brain up allowing you to get back into 100% concentration much faster. When you’re ready to get back to it, don’t forget to clear your mind and begin with the end in mind again.
  • Constant improvement
  • Highly productive study sessions result in shorter study times and the ability to learn more complex information faster. Establishing a routine that incorporates these methods will allow you to integrate the information you and build networks of knowledge that will act as a foundation for lifelong learning.
  • Irene V. on 29 Aug 12
     
    creo que una curva como esta refleja la capacidad humana de atencion y aprendizaje, por lo que puede ser base para los requerimientos o elementos a considerar cuando diseñemos una sesion en grupo o individual
Irene V.

Examples of Flowcharts, Organizational Charts, Network Diagrams and More - 0 views

www.edrawsoft.com/examples.php

examples organizational charts diagrams flow circular workflow web bussines building mindmap network

shared by Irene V. on 07 Jun 12 - No Cached
  • Irene V. on 07 Jun 12
     
    herramientas utiles para la presentacion grafica
Irene V.

» The Field-Process-Model - IPG Blog - 0 views

blog.partizipativ-gestalten.de/...the-field-process-model

process design dynamics system permaculture model generative

shared by Irene V. on 07 Jun 12 - No Cached
  • Bibliography Alexander, Christopher, A Pattern Language. New York: Oxford UP, 1977. Alexander, Christopher: Timeless Way of Building. New York: Oxford UP, 1979. Alexander, Christopher, The Nature of Order: the process of creating life. Berkeley: Center for environmental structure, 2002. Bortoft, Henri: The Wholeness of Nature. New York: Lindisfarne, 1996. von Foerster, Heinz: On constructing a reality. In P. Watzlawick (Ed.), Invented reality (pp. 41-61).  New York: Norton. Lewin, Kurt: Kriegslandschaft (The landscape of war). Zeitschrift für angewandte Psychologie 12/5-6, 1917. Mollison, Bill: A Designers Manual. Tyalgum: Tagari, 1988. Piontzik, Klaus: Das Magnetfeld der Erde; http://www.pimath.de/magnetfeld_der_erde/dipolfeld.html Scharmer, Otto: Theory U. San Francisco: Berret-Koehler, 2009
  • Irene V. on 07 Jun 12
     
    sobre los modelos de procesos para diseñar . buena reflexion
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