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Irene V.

work-life balance « The Intentional Workplace - 0 views

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    articles about work place, life work balance, work flex .....
Irene V.

Marketing trends in 2012 | B&T - 0 views

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    Marketing trends in 2012 25 January, 2012 Madeleine Ross comments "Opportunities go begging in a market ripe for the brave," says Deloitte chief marketing officer David Redhill, and that's certainly the attitude of many marketers looking at the next 12 months. In this year's tough economic climate, with financial trouble plaguing most of Europe and the USA, Australian marketers will be cautious, but that doesn't mean they'll stop spending. Local consumers have grown accustomed to being circumspect and are now looking to do business with reliable institutions. According to Commonwealth Bank's chief marketing and online officer, Andy Lark: "if you're trusted and you've got a good brand, you're in a good position." Reports of flailing foreign economies won't wreak the same havoc they used to on the industry, with agencies and clients now looking towards the  potential downturn as an opportunity to cleverly and cost-effectively win over customers at their most vulnerable. "There is a lot of caution in the market and we are as circumspect as the next business," says Redhill. "But at the same time marketers who invest in brands in downtime are usually the winners because they will emerge stronger as competitors shrink their budgets and reel in their more expansive plans."  The Tontine Group's product development and marketing manager, Lucinda Kew, agrees: "It is actually the brands that invest through difficult times which end up getting the best results because… you're resonating with people and when they get through those difficult times, hopefully you're their brand of choice." More for the same The Commonwealth Bank, bedding manufacturer Tontine and financial advisory firm, Deloitte all plan to maintain their marketing spends this year. That's a relief for agencies, especially in the midst of rumours about a 'race to the bottom' where agencies are fighting for clients and remuneration offers are slumping. But that's not to say brands or agencies can r
Irene V.

Take Back Your Time - 0 views

  • TAKE BACK YOUR TIME is a major U.S./Canadian initiative to challenge the epidemic of overwork, over-scheduling and time famine that now threatens our health, our families and relationships, our communities and our environment.
Irene V.

No Vacation Nation by John de Graaf - YES! Magazine - 0 views

  • r, working less is essential to a sustainable environment
    • Irene V.
       
      ES Lo unico rescatable de este articulo, pero es buen comentario
  • It’s time to begin trading gains in productivity for time instead of for stuff. A study by the Center for Economic and Policy Research found that simply by cutting our work time to European levels, we could reduce our energy use and carbon footprint by 25-30 percent. It would also make us happier—Forbes magazine reported that the four happiest nations on earth—Denmark, Finland, the Netherlands, and Sweden—are all characterized by the comparatively short working hours and attentiveness to work-life balance.
Irene V.

2012: The Year of the Cooperative by Jessica Reeder - YES! Magazine - 0 views

  • Cooperatives have been around in one form or another throughout human history, but modern models began popping up about 150 years ago. Today’s co-ops are collaboratively owned by their members, who also control the enterprise collaboratively by democratic vote. This means that decisions made in cooperatives are balanced between the pursuit of profit, and the needs of members and their communities. Most co-ops also follow the Seven Cooperative Principles, a unique set of guidelines that help maintain their member-driven nature.
    • Irene V.
       
      trend
Irene V.

Work Sharing and Shorter Work Time: Exit Ramps to a New Economy? by Juliet Schor - 0 views

  • Work-share programs are probably the best way to respond to a short-term reduction in economic activity. But they also form a key pathway to a saner economy.
  • Reducing work hours improves work-life balance for many overworked, overstressed employees.
  • Working less typically leads to reduced spending and also a shift to lower-impact forms of consumption:
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  • increases in productivity result in time off the job
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