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Irene V.

The Sustainable Consumption Conundrum: Ensuring Authenticity in Your Marketing Communic... - 0 views

www.sustainablebrands.com/...ng-authenticity-your-marketing

sustainable consumption authenticity marketing communications brands

shared by Irene V. on 10 Aug 12 - No Cached
  • Irene V. on 10 Aug 12
     
    tema: como hacer marketing y estrategia de marca y producto si tu valor y lema es NO consumas? es esto similar a slow internet y promovemos el uso de internet? nos sirve?
Irene V.

mjelly mobile 2.0 blog: 7 reasons why the mobile internet and mobile 2.0 can survive th... - 0 views

blog.mjelly.com/...survive-the-credit-crunch.html

mobile internet trends

shared by Irene V. on 11 Jul 12 - No Cached
  • Irene V. on 11 Jul 12
     
    la linea movil... algunos pensamientos y argumentos del contexto 
Irene V.

Marketing trends in 2012 | B&T - 0 views

www.bandt.com.au/...marketing-trends-in-2012

marketing trends

shared by Irene V. on 26 May 12 - No Cached
  • Irene V. on 26 May 12
     
    Marketing trends in 2012 25 January, 2012 Madeleine Ross comments "Opportunities go begging in a market ripe for the brave," says Deloitte chief marketing officer David Redhill, and that's certainly the attitude of many marketers looking at the next 12 months. In this year's tough economic climate, with financial trouble plaguing most of Europe and the USA, Australian marketers will be cautious, but that doesn't mean they'll stop spending. Local consumers have grown accustomed to being circumspect and are now looking to do business with reliable institutions. According to Commonwealth Bank's chief marketing and online officer, Andy Lark: "if you're trusted and you've got a good brand, you're in a good position." Reports of flailing foreign economies won't wreak the same havoc they used to on the industry, with agencies and clients now looking towards the  potential downturn as an opportunity to cleverly and cost-effectively win over customers at their most vulnerable. "There is a lot of caution in the market and we are as circumspect as the next business," says Redhill. "But at the same time marketers who invest in brands in downtime are usually the winners because they will emerge stronger as competitors shrink their budgets and reel in their more expansive plans."  The Tontine Group's product development and marketing manager, Lucinda Kew, agrees: "It is actually the brands that invest through difficult times which end up getting the best results because… you're resonating with people and when they get through those difficult times, hopefully you're their brand of choice." More for the same The Commonwealth Bank, bedding manufacturer Tontine and financial advisory firm, Deloitte all plan to maintain their marketing spends this year. That's a relief for agencies, especially in the midst of rumours about a 'race to the bottom' where agencies are fighting for clients and remuneration offers are slumping. But that's not to say brands or agencies can r
Irene V.

2012 Slow Food Terra Madre - 0 views

www.underwoodgardens.com/...2012-slow-food-terra-madre

shared by Irene V. on 06 Sep 12 - No Cached
  • Slow Food means living a deep, meaningful life
  • beginning at the table
  • interest in the food they eat, where it comes from, how it tastes and how our daily food choices affect the rest of the world.
  • ...5 more annotations...
  • It has been said that the best revenge is living well
  • simply reconnecting with those roots in today’s world by opposing the industrial standardization of taste and culture, and the unrestrained power of the food industry and industrial agriculture.
  • “Slow Food unites the pleasure of food with responsibility, sustainability and harmony with nature.”
  • The tenants of Slow Food are Good, Clean and Fair. Good simply means a fresh and flavorful seasonal diet that satisfies the senses and is part of our local culture. Clean designates food production and consumption that does not harm the environment, animal welfare or our health. Fair is accessible pricing for consumers and fair conditions and pay for small-scale producers. Farmers Markets, Community Supported Agriculture, local food swaps, community gardens, neighborhood gardens and over the fence backyard garden food trading are all examples of the ideals outlined above.
  • “Foods that Change the World”
  • Irene V. on 06 Sep 12
     
    entonces slow internet....
Irene V.

The Inevitable Next Economy - 0 views

www.ingenesist.com/...e-inevitable-next-economy.html

economy next trend

shared by Irene V. on 22 May 12 - No Cached
  • Believe it or not, the next economic paradigm will arise from the integration of the tools being developed in the current stage of human development
  • Knowledge The Knowledge age emerged from the integration of tools developed during the information age. The Internet vastly accelerated the amount of information available from which knowledge could be applied as factors of production in physical systems from weather prediction, space travel, medicine, and new ways for people to organize their selves. Innovation The innovation age will emerge from the integration of tools developed by the knowledge age.  So called “social media” is creating thousands of platforms upon which people reorganize themselves around interests, affinities, relationship, and commerce.  As these tools integrate; that is, when the output of one tool becomes the input of another tool (and vice versa), a new economic paradigm will emerge. Wisdom Keep in mind that the agrarian economy and all previous stages are still with us today. Keep in mind that elements of future economies also exist today.  Keep in mind that the US dollar has not always been the currency of trade nor should we expect that it will always be with us in the future. We can assume that the productivity inherent in people and communities is not dependent on the currency, rather, currency is dependent on it.  Time is the only scarce resource and everyone has an equal amount of it.  As such, time is the only true currency.
Irene V.

SETI@home - Wikipedia, the free encyclopedia - 0 views

en.wikipedia.org/SETI@home

shared by Irene V. on 23 May 12 - Cached
  • SETI@home ("SETI at home") is an Internet-based public volunteer computing project
  • The two original goals of SETI@home were: to do useful scientific work by supporting an observational analysis to detect intelligent life outside Earth, and to prove the viability and practicality of the 'volunteer computing' concept.
  • With over 5.2 million participants worldwide, the project is the distributed computing project with the most participants to date. The original intent of SETI@home was to utilize 50,000-100,000 home computers.[11] Since its launch on May 17, 1999, the project has logged over two million years of aggregate computing time[when?]. On September 26, 2001, SETI@home had performed a total of 1021 floating point operations. It is acknowledged by the Guinness World Records as the largest computation in history.[18] With over 278,832 active computers in the system (2.4 million total) in 234 countries, as of November 14, 2009, SETI@home has the ability to compute over 769 teraFLOPS.[19] For comparison, the K computer, which as of June 20, 2011 was the world's fastest supercomputer, achieved 8.162 petaFLOPS.
Irene V.

Grovo | Business - 0 views

www.grovo.com/business

tutorial internet learning tools teams

shared by Irene V. on 28 Aug 12 - No Cached
  • Irene V. on 28 Aug 12
     
    for teams $
Irene V.

Online Training and Video Tutorials for Cloud Software | Grovo - 1 views

www.grovo.com

tutorial howto education internet tutorials e-learning learning grovo how to

shared by Irene V. on 28 Aug 12 - Cached
  • Irene V. on 28 Aug 12
     
    checate estos tutoriales a algunas herramientas
Irene V.

Switching off an "Always on" Culture | Leslie Perlow | Big Think - 0 views

bigthink.com/45235

culture think on internet loggedon

shared by Irene V. on 26 Jul 12 - No Cached
  • manage across time zones.
  • external factors causes you to create a culture of responsiveness
  • everyone's on all the time
  • ...15 more annotations...
  • expect it of each other.
  • client service
  • lack of predictability
  • goal i
  • one night a week.  For every individual, it’s a different night of the week.
  • delivering the same 24/7 coverage to the client
  • put in place a system where people team.
  • they can intervene
  • we also looked at next week’s calendar and we said, "You know, Tom, you’re off on Thursday night, but we have a major deliverable on Friday now.  How are we going to work together as a team to make sure that that’s going to be okay?"
  • measurable impact on people’s experience about both work and work-life.
  •  They experienced work as much more fulfilling.
  •  They experienced their work lives as much more predictable.
  • more control
  • global initiative
  • it didn’t just affect the individuals.  It also had a profound effect on the way they were working and taking initiative to do work differently, to prioritize, and it had measurable impact on retention and also the effectiveness and efficiency of the work process itself and ultimately on the work they were delivering to the client.
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