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Irene V.

Marketing trends in 2012 | B&T - 0 views

www.bandt.com.au/...marketing-trends-in-2012

marketing trends

shared by Irene V. on 26 May 12 - No Cached
  • Irene V. on 26 May 12
     
    Marketing trends in 2012 25 January, 2012 Madeleine Ross comments "Opportunities go begging in a market ripe for the brave," says Deloitte chief marketing officer David Redhill, and that's certainly the attitude of many marketers looking at the next 12 months. In this year's tough economic climate, with financial trouble plaguing most of Europe and the USA, Australian marketers will be cautious, but that doesn't mean they'll stop spending. Local consumers have grown accustomed to being circumspect and are now looking to do business with reliable institutions. According to Commonwealth Bank's chief marketing and online officer, Andy Lark: "if you're trusted and you've got a good brand, you're in a good position." Reports of flailing foreign economies won't wreak the same havoc they used to on the industry, with agencies and clients now looking towards the  potential downturn as an opportunity to cleverly and cost-effectively win over customers at their most vulnerable. "There is a lot of caution in the market and we are as circumspect as the next business," says Redhill. "But at the same time marketers who invest in brands in downtime are usually the winners because they will emerge stronger as competitors shrink their budgets and reel in their more expansive plans."  The Tontine Group's product development and marketing manager, Lucinda Kew, agrees: "It is actually the brands that invest through difficult times which end up getting the best results because… you're resonating with people and when they get through those difficult times, hopefully you're their brand of choice." More for the same The Commonwealth Bank, bedding manufacturer Tontine and financial advisory firm, Deloitte all plan to maintain their marketing spends this year. That's a relief for agencies, especially in the midst of rumours about a 'race to the bottom' where agencies are fighting for clients and remuneration offers are slumping. But that's not to say brands or agencies can r
Irene V.

Untitled Document - 0 views

www.benkler.org/CoasesPenguin.html

opensource economics collaboration social p2p

shared by Irene V. on 23 May 12 - Cached
  • For decades our understanding of economic production has been that individuals order their productive activities in one of two ways: either as employees in firms, following the directions of managers, or as individuals in markets, following price signals. This dichotomy was first identified in the early work of Nobel laureate Ronald Coase, and was developed most explicitly in the work of neo-institutional economist Oliver Williamson. In the past three or four years, public attention has focused on a fifteen-year-old social-economic phenomenon in the software development world. This phenomenon, called free software or open source software, involves thousands or even tens of thousands of programmers contributing to large and small scale project, where the central organizing principle is that the software remains free of most constraints on copying and use common to proprietary materials. No one "owns" the software in the traditional sense of being able to command how it is used or developed, or to control its disposition. The result is the emergence of a vibrant, innovative and productive collaboration, whose participants are not organized in firms and do not choose their projects in response to price signals.
  • much broader social-economic phenomenon. I suggest that we are seeing is the broad and deep emergence of a new, third mode of production in the digitally networked environment. I call this mode "commons-based peer-production," to distinguish it from the property- and contract-based models of firms and markets. Its central characteristic is that groups of individuals successfully collaborate on large-scale projects following a diverse cluster of motivational drives and social signals, rather than either market prices or managerial commands.
  • this mode has systematic advantages over markets and managerial hierarchies when the object of production is information or culture, and where the capital investment necessary for production-computers and communications capabilities-is widely distributed instead of concentrated. In particular, this mode of production is better than firms and markets for two reasons. First, it is better at identifying and assigning human capital to information and cultural production processes. In this regard, peer-production has an advantage in what I call "information opportunity cost." That is, it loses less information about who the best person for a given job might be than do either of the other two organizational modes. Second, there are substantial increasing returns to allow very larger clusters of potential contributors to interact with very large clusters of information resources in search of new projects and collaboration enterprises. Removing property and contract as the organizing principles of collaboration substantially reduces transaction costs involved in allowing these large clusters of potential contributors to review and select which resources to work on, for which projects, and with which collaborators. This results in allocation gains, that increase more than proportionately with the increase in the number of individuals and resources that are part of the system. The article concludes with an overview of how these models use a variety of technological and social strategies to overcome the collective action problems usually solved in managerial and market-based systems by property and contract.
Irene V.

The Sustainable Consumption Conundrum: Ensuring Authenticity in Your Marketing Communic... - 0 views

www.sustainablebrands.com/...ng-authenticity-your-marketing

sustainable consumption authenticity marketing communications brands

shared by Irene V. on 10 Aug 12 - No Cached
  • Irene V. on 10 Aug 12
     
    tema: como hacer marketing y estrategia de marca y producto si tu valor y lema es NO consumas? es esto similar a slow internet y promovemos el uso de internet? nos sirve?
Irene V.

10 Small-Business Tech Trends for 2012 | Sales & Marketing > Advertising, Marketing & P... - 0 views

www.allbusiness.com/...16753250-1.html

tech trends small business

shared by Irene V. on 24 Aug 12 - No Cached
  • Irene V. on 24 Aug 12
     
    tendencias en practicas de empresas usando tecnologia, reportes, real time....
Irene V.

Small Business Marketing from Constant Contact - 0 views

www.constantcontact.com/default.jsp

small business business marketing contact email letters newsletters

shared by Irene V. on 08 Sep 12 - No Cached
  • Irene V. on 08 Sep 12
     
    email marketing free for ning
Irene V.

In networks, cooperation trumps collaboration. | Social Media Today - 0 views

socialmediatoday.com/...operation-trumps-collaboration

networks cooperation collaboration social social media media systems work enterprises

shared by Irene V. on 21 Jun 12 - No Cached
  • In networks, cooperation trumps collaboration. Collaboration happens around some kind of plan or structure, while cooperation presumes the freedom of individuals to join and participate. Cooperation is a driver of creativity. Stephen Downes commented here on the differences:collaboration means ‘working together’. That’s why you see it in market economies. markets are based on quantity and mass.cooperation means ’sharing’. That’s why you see it in networks. In networks, the nature of the connection is important; it is not simply about quantity and mass …You and I are in a network – but we do not collaborate (we do not align ourselves to the same goal, subscribe to the same vision statement, etc), we *cooperate*We are only beginning to realize how we can use networks as our primary form of living and working
  • form in itself that can address issues that the three other forms could not.
  • network
  • ...3 more annotations...
  • implementing social business (a network mode) within corporations (institutional + market modes). Real network models are new modes, not modifications of the old ones, and cooperation is how work gets done.
  • Wirearchy: a dynamic multi-way flow of power and authority based on information, knowledge, trust and credibility, enabled by interconnected people and technology.Heterarchies are networks of elements in which each element shares the same “horizontal” position of power and authority, each playing a theoretically equal role [wikipedia].Chaordic refers to a system of governance that blends characteristics of chaos and order. The term was coined by Dee Hock the founder and former CEO of the VISA credit card association [wikipedia].
  • Combine the TIMN perspective with the Cynefin framework, and I created this table, looking at how work gets done:Shifting our emphasis from collaboration, which still is required to get some work done, to cooperation, in order to thrive in a networked enterprise, means reassessing some of our assumptions and work practices. For instance:The lessening importance of teamwork, versus exploring outside the organization may change our perceptions about being a “team player”.Detailed roles and job descriptions are inadequate for work at the edge.You cannot train people to be social.Collaboration is only part of working in networks. Cooperation is also necessary, but it’s much less controllable than our institutions, hierarchies and HR practices would like to admit.
  • Irene V. on 21 Jun 12
     
    Este articulo realmente me inspiro, de alguna manera me dio una clave para dar estructura a el caminito hacia el futuro del trabajo y la evolucion de los sistemas y modelos que estamos viviendo. es algo futurista, considerando que lo que hace la punta pasa tiempo hasta que se convierte en mainstream... pero nos habla de procesos y dinamicas y formas realmente diferentes, really open. y eso requiere de evolucion interna , de metas, de emociones, de coportamiento, y de ideas. Creo que ya hay generaciones haciendolo y listas, pero el mundo de las organizaciones y empresas aun esta liderado por gente del viejo mundo, de mi generacion inclusive. Es un reto usar la plasticidad del cerebro para trabajar de nuestro lado enfrente de ls esque mas y patrones aprendidos. De forma que creo que para seguir los pasos de ese caminito hace fata un entrenamiento personal mas alla que la asesoria de estructura. Primer paso: usar las herramientas. -En este punto estamos nosotros ofreciendo apoyo; como planteamos los siguientes pasos?- segundo paso: conocer lo posible tercer paso : trabajar las areas de reto para poder caminar en lo posible (normalmente de proceso personal primero) cuarto paso : entrar a la nueva estructura y navegar en ella, tomar las oportunidades, crearlas, vivirlo.
Irene V.

Is Your Brand Ready for Unleashed Workers? | Sustainable Brands - 0 views

www.sustainablebrands.com/...-brand-ready-unleashed-workers

unleashed workers sustainable brand brands work collaboration future

shared by Irene V. on 04 Oct 12 - No Cached
  • Irene V. on 04 Oct 12
     
    "Is Your Brand Ready for Unleashed Workers? by Marc Stoiber  |  keywords: articles, Computers/Electronics/Technology, Business Model Innovation, Employee Engagement, Environmental/Social Issues, Impact Reduction, Org Culture and Processes, Transportation/Logistics Tweet   Video conferencing, courtesy of GoToMeeting. | Image credit: Citrix October 1, 2012- A key element of futureproof brands is the ability to predict the needs of rapidly evolving consumers. This is easier said than done. In hindsight, Facebook makes sense. But few could've predicted the rise of a generation willing to share every intimate detail online. Telecommuting is a similarly cagey concept. For years, we've been trumpeting it as progress toward less pollution and time waste, and greater sustainability. But there's still little indication what this new world of stay-away workers will actually look like, what working anywhere actually means, and how brands will have to adapt to serve this new group. My interest in this area was sparked by a conversation with Kim DeCarlis, VP of Corporate Marketing at Citrix (the folks pushing the virtualization envelope with offerings such as GoTo Meeting). Although DeCarlis agrees it's early days, she believes there are indicators of what brands serving future telecommuters should think about. Hyper Personal Standardization in electronics is still de rigueur in most offices. As DeCarlis says, "Permutation and new gear is anathema to IT departments. Trying to make an office work - and people share information - when everyone has their own platform is an exercise in futility." Virtualization and the Cloud have changed the need for standardization. "I have a computer, tablet and phone that I bought for myself," says DeCarlis. "With virtualized functions like data, applications and desktops delivered via the cloud, my personal gear is 100% usable at work." So what does this mean for the unleashed workers of tomorrow
Irene V.

The Rise of the New Economy Movement by Gar Alperovitz - YES! Magazine - 0 views

www.yesmagazine.org/...se-of-the-new-economy-movement

shared by Irene V. on 24 May 12 - No Cached
  • Public Banking
    • Irene V.
      Irene V. on 24 May 12
       
      tendencias
  • how to put an end to the most egregious social and economically destructive practices in the near term; how to lay foundations for a possible transformation in the longer term.
  • challenge
  • ...23 more annotations...
  • range of economic models that change both ownership and ecological outcomes. Co-ops, for instance,
  • system
  • The broad goal is democratized ownership of the economy for the “99 percent” in an ecologically sustainable and participatory community-building fashion. The name of the game is practical work in the here and now—and a hands-on process that is also informed by big picture theory and in-depth knowledge.
  • real world projects—from solar-powered businesses to worker-owned cooperatives and state-owned banks
  • Many are self-consciously understood as attempts to develop working prototypes in state and local “laboratories of democracy” that may be applied at regional and national scale when the right political moment occurs.
  • The “New Economy Movement” is a far-ranging coming together of organizations, projects, activists, theorists and ordinary citizens committed to rebuilding
  • participation and green concerns
  • Other models fit into what author Marjorie Kelly calls the “generative economy”—efforts that inherently nurture the community and respect the natural environment
  • socially responsible
  • corporation designed to benefit the public
  • responsible banking
  • social enterprises” use profits for social or community serving goals
  • new banking
  • credit union
  • What to do about large-scale enterprise in a “new economy”
  • A range of new theorists have also increasingly given intellectual muscle to the movement. Some, like Richard Heinberg, stress the radical implications of ending economic growth. Former presidential adviser James Gustav Speth calls for restructuring the entire system as the only way to deal with ecological problems in general and growth in particular. David Korten has offered an agenda for a new economy which stresses small Main Street business and building from the bottom up. (Korten also co-chairs a “New Economy Working Group” with John Cavanagh at the Institute of Policy Studies.) Juliet Schor has proposed a vision of “Plentitude” oriented in significant part around medium-scale, high tech industry. My own work on a Pluralist Commonwealth emphasizes a community-building system characterized by a mix of democratized forms of ownership ranging from small co-ops all the way up to public/worker-owned firms where large scale cannot be avoided. The movement obviously confronts the enormous entrenched power of an American political economic system dominated by very large banking and corporate interests. Writers like Herman Daly and David Bollier have also helped establish theoretical foundations for fundamental challenges to endless economic growth, on the one hand, and the need to transcend privatized economics in favor of a “commons” understanding, on the other. The awarding in 2009 of the Nobel Prize to Elinor Ostrom for work on commons-based development underlined recognition at still another level of some of the critical themes of the movement.
  • Social Venture Network
  • Worker Cooperatives
  • Consumer Cooperative Management
  • Business Alliance for Local Living Economies
  • Farmer Cooperatives
  • Community Land Trust Network
  • Sustainable Business Council
Irene V.

7 Great Examples of Alternatives to Corporate Power: W.L. Gore - Pioneer Human Services... - 0 views

www.yesmagazine.org/...7-cool-companies

shared by Irene V. on 24 May 12 - No Cached
  • Restraining corporate power requires changing the way we think about business. This means changing who owns, controls, and benefits from it. Profits, for instance, can flow to workers, consumers, or the community—not just to outside investors
  • The range is vast: from small worker- and community-owned firms to state pension funds, many of which are flexing their ownership muscle to force changes in corporate policy and target investment to meet public needs. What follows are seven of the best current models.
Irene V.

Gartner Says By 2015, More Than 50 Percent of Organizations That Manage Innovation Proc... - 0 views

www.gartner.com/...page.jsp

gamification trends predictions research 2011

shared by Irene V. on 25 May 12 - No Cached
  • By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes
  • By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application
  • Gamification describes the broad trend of employing game mechanics to non-game environments such as innovation, marketing, training, employee performance, health and social change
  • ...3 more annotations...
  • The goals of gamification are to achieve higher levels of engagement, change behaviors and stimulate innovation. The opportunities for businesses are great – from having more engaged customers, to crowdsourcing innovation or improving employee performance.
  • four principal means of driving engagement using gamification: 1. Accelerated feedback cycles. In the real world, feedback loops are slow (e.g., annual performance appraisals) with long periods between milestones. Gamification increases the velocity of feedback loops to maintain engagement. 2. Clear goals and rules of play. In the real world, where goals are fuzzy and rules selectively applied, gamification provides clear goals and well-defined rules of play to ensure players feel empowered to achieve goals. 3. A compelling narrative. While real-world activities are rarely compelling, gamification builds a narrative that engages players to participate and achieve the goals of the activity. 4. Tasks that are challenging but achievable. While there is no shortage of challenges in the real world, they tend to be large and long-term. Gamification provides many short-term, achievable goals to maintain engagement.
  • Where games traditionally model the real world, organizations must now take the opportunity for their real world to emulate games," said Mr. Burke. "Enterprise architects must be ready to contribute to gamification strategy formulation and should try at least one gaming exercise as part of their enterprise context planning efforts this year
Irene V.

Work Pictorial - Just Sell®... it's all about sales® - 0 views

www.justsell.com/work-pictorial

work images

shared by Irene V. on 24 Aug 12 - No Cached
  • Irene V. on 24 Aug 12
     
    una estrategia de marketing que habla de como ves en imagen el trabajo. a mi no me parecio muy revelador o que el contenido de la imagen te haga "click" , le falta insight y significado. pero como estrategia es valiosa al usar imagenes buenas para indicar conceptos. me gusta la idea de desarrollar algo asi pero bueno. esta habla supuestamente de como ves tu trabajo
Irene V.

Getting To Scale: Growing Your Business Without Selling Out | New Economy Working Group - 0 views

www.neweconomyworkinggroup.org/...r-business-without-selling-out

shared by Irene V. on 24 May 12 - No Cached
  • Focusing on the unique challenges that socially conscious companies face, Getting to Scale addresses the issues that affect all businesses: * Production and personnel * Access to capital and markets * Changes in organizational structure * Ownership and control * Corporate culture Filled with practical and tested advice, Getting to Scale provides a blueprint for socially responsible entrepreneurs in any industry who want to benefit larger groups of customers, have a greater positive impact on their communities, and maintain their independence by scaling up their enterprises.
    • Irene V.
      Irene V. on 24 May 12
       
      puede ser 1 guia??
Irene V.

The Future of Work Platforms: An Overview - GigaOM Pro - 0 views

pro.gigaom.com/...-of-work-platforms-an-overview

collaboration online work future

shared by Irene V. on 23 May 12 - No Cached
  • The enterprise collaboration space has entered an exciting new phase of collaboration. New software and applications are coming to market, as are new concepts for how to work and communicate in the knowledge age. From consumer-grade apps like those from Box.net and Huddle to software from long-established players like Microsoft and Oracle, these tools are taking collaboration technology past the traditional IT decision-making process and changing the way we approach the workday. Additional companies in this report include Skype, Huddle, Jive, Moxie and Yammer.
  • Irene V. on 23 May 12
     
    solo es una intro al articulo pues no estoy inscrita a este medio...
Irene V.

Bunchball.com Partner Overview | Nitro Partner | digital Marketing | Digital Agencies |... - 2 views

www.bunchball.com/...partner-program

gamification plataform partnership

shared by Irene V. on 26 May 12 - No Cached
    • Irene V.
      Irene V. on 26 May 12
       
      OFRECEN PARTNERSHIP SIN COSTO Y ENTRENAMIENTO, ETC PARA QUE SE EXPANDA EL USO DE SU PLATAFORMA!!!
Irene V.

Social Media Examiner: Social media marketing how to, research, case studies, news and ... - 0 views

www.socialmediaexaminer.com

socialmedia blog social media resources web2.0 social media facebook

shared by Irene V. on 06 Jul 12 - Cached
  • Irene V. on 06 Jul 12
     
    David best iconos
Irene V.

business, bargain | Starting a Business and Growing your Company, Ladies Who Launch - 0 views

www.ladieswholaunch.com/...2461

business starting bargain company launch

shared by Irene V. on 25 Aug 12 - No Cached
  • Fair trade. Many people looking to make a career change or get experience in your industry may be willing to trade their expertise for yours. Visit sites such as ryze.com and craigslist.com where you can post a message about the services you need. Personally I found people to help me with marketing, analysis, copy editing and photography all in exchange for my experience or advice.
Irene V.

2012 Slow Food Terra Madre - 0 views

www.underwoodgardens.com/...2012-slow-food-terra-madre

shared by Irene V. on 06 Sep 12 - No Cached
  • Slow Food means living a deep, meaningful life
  • beginning at the table
  • interest in the food they eat, where it comes from, how it tastes and how our daily food choices affect the rest of the world.
  • ...5 more annotations...
  • It has been said that the best revenge is living well
  • simply reconnecting with those roots in today’s world by opposing the industrial standardization of taste and culture, and the unrestrained power of the food industry and industrial agriculture.
  • “Slow Food unites the pleasure of food with responsibility, sustainability and harmony with nature.”
  • The tenants of Slow Food are Good, Clean and Fair. Good simply means a fresh and flavorful seasonal diet that satisfies the senses and is part of our local culture. Clean designates food production and consumption that does not harm the environment, animal welfare or our health. Fair is accessible pricing for consumers and fair conditions and pay for small-scale producers. Farmers Markets, Community Supported Agriculture, local food swaps, community gardens, neighborhood gardens and over the fence backyard garden food trading are all examples of the ideals outlined above.
  • “Foods that Change the World”
  • Irene V. on 06 Sep 12
     
    entonces slow internet....
Irene V.

Program | The New Metrics of Sustainable Business Conference | Sustainable Brands - 0 views

www.sustainablebrands.com/...program

metrics sustainable business program happiness

shared by Irene V. on 10 Aug 12 - No Cached
  • In a quest for reliable indicators of individual and organizational well-being, the last few years have seen a surge in research on happiness - its drivers, its relations to material possessions and money, and its impacts on health and work. An increasingly influential global group of economists, psychologists, marketers, designers and government officials are busy refining existing formulas for measuring and predicting happiness. Some leading countries and businesses already publish national happiness statistics in parallel to economic figures for a more complete assessment of prosperity.
  • Irene V. on 10 Aug 12
     
    solo un parrafo de un panel de unas conferencias que vana a haber en londres
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