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Irene V.

Marketing trends in 2012 | B&T - 0 views

www.bandt.com.au/...marketing-trends-in-2012

marketing trends

shared by Irene V. on 26 May 12 - No Cached
  • Irene V. on 26 May 12
     
    Marketing trends in 2012 25 January, 2012 Madeleine Ross comments "Opportunities go begging in a market ripe for the brave," says Deloitte chief marketing officer David Redhill, and that's certainly the attitude of many marketers looking at the next 12 months. In this year's tough economic climate, with financial trouble plaguing most of Europe and the USA, Australian marketers will be cautious, but that doesn't mean they'll stop spending. Local consumers have grown accustomed to being circumspect and are now looking to do business with reliable institutions. According to Commonwealth Bank's chief marketing and online officer, Andy Lark: "if you're trusted and you've got a good brand, you're in a good position." Reports of flailing foreign economies won't wreak the same havoc they used to on the industry, with agencies and clients now looking towards the  potential downturn as an opportunity to cleverly and cost-effectively win over customers at their most vulnerable. "There is a lot of caution in the market and we are as circumspect as the next business," says Redhill. "But at the same time marketers who invest in brands in downtime are usually the winners because they will emerge stronger as competitors shrink their budgets and reel in their more expansive plans."  The Tontine Group's product development and marketing manager, Lucinda Kew, agrees: "It is actually the brands that invest through difficult times which end up getting the best results because… you're resonating with people and when they get through those difficult times, hopefully you're their brand of choice." More for the same The Commonwealth Bank, bedding manufacturer Tontine and financial advisory firm, Deloitte all plan to maintain their marketing spends this year. That's a relief for agencies, especially in the midst of rumours about a 'race to the bottom' where agencies are fighting for clients and remuneration offers are slumping. But that's not to say brands or agencies can r
Irene V.

Communication for change - 0 views

www.learningforsustainability.net/...communication.php

communication change tips effective framework planning

shared by Irene V. on 09 Aug 12 - No Cached
  • Understanding the link between communication and change In this webpaper Chrys Horn observes that communication goals are usually seen as being the achievement of some change – getting people to change something that they do or don’t do, like recycle, exercise more, lose weight, accept possum control, provide better services, consult more effectively etc. However, as she points out, if we are to learn to communicate more effectively, however, it is critical to find frameworks to help us think through communication planning. This paper provides one such framework, another provides tips for effective communication. In other papers Chrys looks at lessons learnt through the Landcare Research collaborative learning group in communicating science and evaluating science communication activities. More writing from Chrys can be found on her blog: Learning, science and environment.
  • Irene V. on 09 Aug 12
     
    no estoy segura si estas teorias sobre la comunicacion sirven de marco...
Irene V.

Technology acceptance model - IS Theory - 0 views

istheory.byu.edu/...Technology_acceptance_model

technology acceptance model theory

shared by Irene V. on 13 Jul 12 - No Cached
  • when someone forms an intention to act, that they will be free to act without limitation. In practice constraints such as limited ability, time, environmental or organisational limits, and unconscious habits will limit the freedom to act.
  • TAM is an adaptation of the Theory of Reasoned Action (TRA) to the field of IS
  • Irene V. on 13 Jul 12
     
    estoy checando mas aproximaciones a la aceptacion del usuario Creo que de ahi parte la metodologia exitosa, una que considere los factores negativos y las cosas que "funcionan" Esta es otra teoria ste wiki es sobre Information Systems Research, buen punto de referencia.
Irene V.

No Vacation Nation by John de Graaf - YES! Magazine - 0 views

www.yesmagazine.org/...no-vacation-nation

vacation nation work happiness sustainability

shared by Irene V. on 24 May 12 - No Cached
  • r, working less is essential to a sustainable environment
    • Irene V.
      Irene V. on 24 May 12
       
      ES Lo unico rescatable de este articulo, pero es buen comentario
  • It’s time to begin trading gains in productivity for time instead of for stuff. A study by the Center for Economic and Policy Research found that simply by cutting our work time to European levels, we could reduce our energy use and carbon footprint by 25-30 percent. It would also make us happier—Forbes magazine reported that the four happiest nations on earth—Denmark, Finland, the Netherlands, and Sweden—are all characterized by the comparatively short working hours and attentiveness to work-life balance.
Irene V.

Gartner Says By 2015, More Than 50 Percent of Organizations That Manage Innovation Proc... - 0 views

www.gartner.com/...page.jsp

gamification trends predictions research 2011

shared by Irene V. on 25 May 12 - No Cached
  • By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes
  • By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application
  • Gamification describes the broad trend of employing game mechanics to non-game environments such as innovation, marketing, training, employee performance, health and social change
  • ...3 more annotations...
  • The goals of gamification are to achieve higher levels of engagement, change behaviors and stimulate innovation. The opportunities for businesses are great – from having more engaged customers, to crowdsourcing innovation or improving employee performance.
  • four principal means of driving engagement using gamification: 1. Accelerated feedback cycles. In the real world, feedback loops are slow (e.g., annual performance appraisals) with long periods between milestones. Gamification increases the velocity of feedback loops to maintain engagement. 2. Clear goals and rules of play. In the real world, where goals are fuzzy and rules selectively applied, gamification provides clear goals and well-defined rules of play to ensure players feel empowered to achieve goals. 3. A compelling narrative. While real-world activities are rarely compelling, gamification builds a narrative that engages players to participate and achieve the goals of the activity. 4. Tasks that are challenging but achievable. While there is no shortage of challenges in the real world, they tend to be large and long-term. Gamification provides many short-term, achievable goals to maintain engagement.
  • Where games traditionally model the real world, organizations must now take the opportunity for their real world to emulate games," said Mr. Burke. "Enterprise architects must be ready to contribute to gamification strategy formulation and should try at least one gaming exercise as part of their enterprise context planning efforts this year
Irene V.

Knowledge Cartography - 0 views

www.knowledgecartography.org

visualization knowledge maps research cartography information mapping interface

shared by Irene V. on 30 Jun 12 - Cached
  • Irene V. on 30 Jun 12
     
    teoria detras de hacer una visualizacion en un mapa cartografico
Irene V.

Social Media Examiner: Social media marketing how to, research, case studies, news and ... - 0 views

www.socialmediaexaminer.com

socialmedia blog social media resources web2.0 social media facebook

shared by Irene V. on 06 Jul 12 - Cached
  • Irene V. on 06 Jul 12
     
    David best iconos
Irene V.

Organization and Change. Methods, Models and Theories - 2 views

www.12manage.com/i_co.html

management change research organization tools changemanagement change_management theories

shared by Irene V. on 11 Jul 12 - Cached
  • Irene V. on 11 Jul 12
     
    lista interminable para explorar las teorias usadas en el mundo de la administracion y organizaciones
Irene V.

Program | The New Metrics of Sustainable Business Conference | Sustainable Brands - 0 views

www.sustainablebrands.com/...program

metrics sustainable business program happiness

shared by Irene V. on 10 Aug 12 - No Cached
  • In a quest for reliable indicators of individual and organizational well-being, the last few years have seen a surge in research on happiness - its drivers, its relations to material possessions and money, and its impacts on health and work. An increasingly influential global group of economists, psychologists, marketers, designers and government officials are busy refining existing formulas for measuring and predicting happiness. Some leading countries and businesses already publish national happiness statistics in parallel to economic figures for a more complete assessment of prosperity.
  • Irene V. on 10 Aug 12
     
    solo un parrafo de un panel de unas conferencias que vana a haber en londres
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