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Irene V.

Marketing trends in 2012 | B&T - 0 views

www.bandt.com.au/...marketing-trends-in-2012

marketing trends

shared by Irene V. on 26 May 12 - No Cached
  • Irene V. on 26 May 12
     
    Marketing trends in 2012 25 January, 2012 Madeleine Ross comments "Opportunities go begging in a market ripe for the brave," says Deloitte chief marketing officer David Redhill, and that's certainly the attitude of many marketers looking at the next 12 months. In this year's tough economic climate, with financial trouble plaguing most of Europe and the USA, Australian marketers will be cautious, but that doesn't mean they'll stop spending. Local consumers have grown accustomed to being circumspect and are now looking to do business with reliable institutions. According to Commonwealth Bank's chief marketing and online officer, Andy Lark: "if you're trusted and you've got a good brand, you're in a good position." Reports of flailing foreign economies won't wreak the same havoc they used to on the industry, with agencies and clients now looking towards the  potential downturn as an opportunity to cleverly and cost-effectively win over customers at their most vulnerable. "There is a lot of caution in the market and we are as circumspect as the next business," says Redhill. "But at the same time marketers who invest in brands in downtime are usually the winners because they will emerge stronger as competitors shrink their budgets and reel in their more expansive plans."  The Tontine Group's product development and marketing manager, Lucinda Kew, agrees: "It is actually the brands that invest through difficult times which end up getting the best results because… you're resonating with people and when they get through those difficult times, hopefully you're their brand of choice." More for the same The Commonwealth Bank, bedding manufacturer Tontine and financial advisory firm, Deloitte all plan to maintain their marketing spends this year. That's a relief for agencies, especially in the midst of rumours about a 'race to the bottom' where agencies are fighting for clients and remuneration offers are slumping. But that's not to say brands or agencies can r
Irene V.

New Economy Network Members Area | Home - 0 views

www.neweconomynetwork.org

economy network new

shared by Irene V. on 24 May 12 - No Cached
  • Although there is no blueprint for the new economy, if you want to explore key ideas of  visionary thinkers and organizations, please read: Neva Goodwin, Allen White and Richard Rosen, eds., 2012 Principles for a New Economy , Gus Speth, Toward a New Economy and a New Politics, David Korten, Seven Steps for Action toward a New Economy,  The Tellus Institute, The Great Transition, and from the new economics foundation, another version of the The Great Transition. We also encourage you to explore NEN’s Resource pages and the websites of our member organizations.
    • Irene V.
      Irene V. on 24 May 12
       
      trends
Irene V.

Real Homes: Small, Frugal, and Green by Doug Pibel - YES! Magazine - 0 views

www.yesmagazine.org/...l-homes-small-frugal-and-green

shared by Irene V. on 24 May 12 - No Cached
  • It’s a perfect time to take a look at what it means to own a home, to make a home, to rent a home. This is an opportunity to take the best from the old ways of doing things, and from the new, and to define “home” in a way that doesn’t place unsustainable burdens on resources, both natural and fiscal. Some of the solution lies in adjusting our expectations about what a household looks like and how much space we really need. Some of it lies in recognizing that, in a world where our energy use is destroying the climate, we have to change the way we put our houses together.
    • Irene V.
      Irene V. on 24 May 12
       
      este articulo n tiene nada que ver, pero me parecio que si de repente hemos de hablar sobre el cambio -aunque me parece obvio e increible tener que hablar de el- estos parrafos pdrian ser un ejemplo de coomo ponerlo simple...
  • When people bought houses and intended to stay, they made a commitment to the community. They made lasting connections with people and businesses. Once a house became something that you owned just long enough for the big cashout, those connections were lost.
  • Small is beautiful
    • Irene V.
      Irene V. on 24 May 12
       
      local is GREAT
  • ...2 more annotations...
  • cost less
  • increased tension
    • Irene V.
      Irene V. on 24 May 12
       
      Si hay mas cercania, hay mas temas relacioonales y la pregunta: nuevas etructuras de trabajo resultan en mayor confianza, y cercania, relaciones de trabajo mas persnales? 0? como coexiste la tendencia a que lo local es mejoor frente a la globalizacion del trabajo a distancia?
Irene V.

7 Great Examples of Alternatives to Corporate Power: W.L. Gore - Pioneer Human Services... - 0 views

www.yesmagazine.org/...7-cool-companies

shared by Irene V. on 24 May 12 - No Cached
  • Restraining corporate power requires changing the way we think about business. This means changing who owns, controls, and benefits from it. Profits, for instance, can flow to workers, consumers, or the community—not just to outside investors
  • The range is vast: from small worker- and community-owned firms to state pension funds, many of which are flexing their ownership muscle to force changes in corporate policy and target investment to meet public needs. What follows are seven of the best current models.
Irene V.

Gartner Says By 2015, More Than 50 Percent of Organizations That Manage Innovation Proc... - 0 views

www.gartner.com/...page.jsp

gamification trends predictions research 2011

shared by Irene V. on 25 May 12 - No Cached
  • By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes
  • By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application
  • Gamification describes the broad trend of employing game mechanics to non-game environments such as innovation, marketing, training, employee performance, health and social change
  • ...3 more annotations...
  • The goals of gamification are to achieve higher levels of engagement, change behaviors and stimulate innovation. The opportunities for businesses are great – from having more engaged customers, to crowdsourcing innovation or improving employee performance.
  • four principal means of driving engagement using gamification: 1. Accelerated feedback cycles. In the real world, feedback loops are slow (e.g., annual performance appraisals) with long periods between milestones. Gamification increases the velocity of feedback loops to maintain engagement. 2. Clear goals and rules of play. In the real world, where goals are fuzzy and rules selectively applied, gamification provides clear goals and well-defined rules of play to ensure players feel empowered to achieve goals. 3. A compelling narrative. While real-world activities are rarely compelling, gamification builds a narrative that engages players to participate and achieve the goals of the activity. 4. Tasks that are challenging but achievable. While there is no shortage of challenges in the real world, they tend to be large and long-term. Gamification provides many short-term, achievable goals to maintain engagement.
  • Where games traditionally model the real world, organizations must now take the opportunity for their real world to emulate games," said Mr. Burke. "Enterprise architects must be ready to contribute to gamification strategy formulation and should try at least one gaming exercise as part of their enterprise context planning efforts this year
Irene V.

Sacred Geometry: Inspiration by James Healy - design:related - 0 views

designrelated.com/...sacred-geometry

geometry inspiration design sacred

shared by Irene V. on 26 Jun 12 - No Cached
  • worldview of pattern recognition, a complex system of hallowed attribution and signification that may subsume religious and cultural values to the fundamental structures and relationships of such complexes as space, time and form. According to this discipline, the basic patterns of existence are perceived as sacred: for by contemplating and communing with them one is thereby contemplating the Mysterium Magnum, the patterning relationships of the Great Design. By studying the nature of these patterns, forms and relationships and their manifold intra- and interconnectivity one may gain insight into the scientific, philosophical, psychological, aesthetic and mystical continuüm. That is, the laws and lore of the Universe.
  • Bindu Ley lines Fractal Folk mathematics Proportion (architecture) Platonic solids Golden ratio Golden spiral Astrological aspects Pythagorean symbols
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