http://www.booz.com/media/uploads/Rise_Of_Generation_C.pdf - 1 views
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Tony Searl on 12 Sep 10They are Generation C-connected, communicating, content-centric, computerized, community-oriented, always clicking. As a rule, they were born after 1990 and lived their adolescent years after 2000. In the developed world, Generation C encompasses everyone in this age group; in the BRIC countries, they are primarily urban and suburban. By 2020, they will make up 40 percent of the population in the U.S., Europe, and the BRIC countries, and 10 percent in the rest of the world-and by then, they will constitute the largest group of consumers worldwide.