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More on how Build-A-Bear is using Oracle/ATG Commerce OnDemand to personalize the web experience: http://bit.ly/kMTN7D

News article based on American Red Cross release

...Web traffic reached 30 times its normal volume immediately after Hurricane Sandy, says Red Cross vice president of information technology Suzanne Hall. By the time the ensuing telethon kicked into action, there were moments when the organization was processing up to 75,000 donations simultaneously through its website, a rate of up to 22 transactions per second. "A lot of the times, we'll geo-target the site so that they can immediately see what might be relevant to them," says American Red Cross vp of marketing Craig Oldham. During the height of a disaster, the Red Cross may change personalization rules and content every hour. 

Stacey Shulman, chief information officer and head of e-commerce for American Apparel: "We had anticipated four times the traffic from Cyber Monday 2011, but we ended up with 20 times the traffic," she says.

As the East Coast prepared for Superstorm Sandy, the American Red Cross's new cloud platform allowed users in the storm's path to read customized preparedness warnings and shelter information, based on their location, as they checked the organization's homepage. And when Americans reached into their pockets after the storm, a scalable ecommerce platform allowed the organization to handle as many as 75,000 concurrent donations - the most ever. The American Red Cross is merging its 400-500 chapter websites, under a new cloud platform, from Oracle Corp. , that allows the organization to scale up its capacity when a disaster strikes and users are clamoring for preparedness information, Craig Oldham, vice president of digital engagement told CIO Journal. The platform, which the Red Cross began rolling out in August, was already implemented by half its chapters by the time the storm struck. The ability to scale up allowed the Red Cross to handle a peak of more than 500,000 page views per minute, during a NBC telethon to draw donations for the relief effort in early November...

"Consumers want to interact with a brand like UGG on their terms, not anyone else's," CIO Yul Vanek said. "It is our responsibility to ensure that a premium brand experience is delivered consistently, and with ease across all potential touchpoints."

With several hundred web sites for its local chapters migrated to a single e-commerce platform in 2012, the American Red Cross put the new site to the test during Hurricane Sandy last October. "Sandy was our first big crisis on the new site, and the site's performance exceeded our expectations," says Craig Oldham, the charity's vice president of digital strategy

Scalability, Performance of ATG Web Commerce as an Oracle Managed Cloud Service Supports 500,000 Page Requests Per Minute During Hurricane Sandy Telethon

"When large scale disasters happen, it can trigger web site volumes on a scale similar to what retailers experience on Black Friday," said Craig Oldham, VP of Digital Strategy for American Red Cross, in an interview with Retail TouchPoints. 

...Throughout Cyber Monday and other peak shopping days, Shulman says, the retailer's new technology platform did what American Apparel had expected: provide the flexibility and scalability to handle sudden spikes in traffic and sales. "We never questioned Oracle's ability to scale," Shulman says. "Without it, we wouldn't have made it through the last holiday season. Most certainly, we would have crashed."

Accept Corporation, provider of product innovation management, announced that it has achieved Oracle Validated Integration of Accept360 Ideas with Oracle CRM On Demand Release 18 through the Oracle PartnerNetwork (OPN).

Amazon Web Services on Tuesday launched Amazon Relational Database Service (RDS) for Oracle Database. The service brings pay-by-the-hour access to Oracle's database