Keeping the Giving Going | STORES.org - 0 views
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Oracle Retail on 02 Jan 13...Web traffic reached 30 times its normal volume immediately after Hurricane Sandy, says Red Cross vice president of information technology Suzanne Hall. By the time the ensuing telethon kicked into action, there were moments when the organization was processing up to 75,000 donations simultaneously through its website, a rate of up to 22 transactions per second. "A lot of the times, we'll geo-target the site so that they can immediately see what might be relevant to them," says American Red Cross vp of marketing Craig Oldham. During the height of a disaster, the Red Cross may change personalization rules and content every hour.