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According to a study conducted by Oracle The Evolution of Experience Retailing, 70% of the retail market of Russian consumers are going to shop in other countries, if they are satisfied with the price. Almost 50% of respondents believe that Russian retailers often can not provide a good selection of products and prefer to look for the desired products with foreign companies.

The quality of service in the store is very or fairly important for 87% of Russian buyers, and 70% intend to shop in other countries where prices are lower. These conclusions were analysts at Oracle, conducting research Evolution of Experience Retailing. Experts also found that consumers want to retail store was not limited to, a city or a country, take into account local needs and expectations, and was due to their individual preferences.

Anton Pershin, Regional Sales Director, Oracle Retail in Eastern Europe and the CIS, talks about what a Russian buyer, how is it different from customers of other countries, and how far information technology came into his life.

Bi-monthly opinion article attributed to Sarah Taylor, Senior Director, Oracle Retail