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"The New Retail Democracy study finds that the increasingly democratic relationship between digitally-empowered shoppers and retailers is forcing retailers to re-evaluate technology investments and strategic initiatives to capture loyalty, drive spend and remain competitive.  Consumers are demanding better access to information, product and process, along with more individualized interactions with retailers as they take ownership of their retail experiences."

"The New Retail Democracy study finds that the increasingly democratic relationship between digitally-empowered shoppers and retailers is forcing retailers to re-evaluate technology investments and strategic initiatives to capture loyalty, drive spend and remain competitive.  Consumers are demanding better access to information, product and process, along with more individualized interactions with retailers as they take ownership of their retail experiences."

New research from Oracle reveals that an increasingly democratic relationship is emerging between digitally-empowered consumers and retailers, forcing retailers to re-evaluate technology investments and strategic initiatives to capture loyalty, drive spend and remain competitive. The New Retail Democracy, a study issued this week by Oracle, finds that consumers are demanding better access to information, product and process, along with more individualized interactions with retailers as they take ownership of their retail experiences. This requires retailers to prioritize the provision of a commerce anywhere business model to be relevant and competitive in today's complex global marketplace.

Mid-market retailers face a unique combination of pressures from today's highly connected consumers. These customers seek the personalized attention and service that smaller retailers are known for, but they have also come to expect the wide product selection and expanded range of delivery options offered by the country's largest retailers. The 98-store Gordmans department store chain, celebrating its 100th year in business, faces this paradox, along with the challenge of balancing its upcoming online offerings with the brick-and-mortar stores that are still central to the business. Richard Heyman, Senior Vice President and CIO for the retailer, spoke about keys to success at the Oracle Retail Midmarket Merchandising Customer Luncheon held in conjunction with the NRF 2015 BIG Show in New York City.

Good Morning. Kohl's Corp. views the digital wallet as much more than a payments system. The retailer is betting that its loyalty program, which features a mobile, digital wallet inside the Kohl's app, will provide a key competitive advantage for this holiday season and beyond, and help make up for a bleak third quarter. A pilot program across 300 stores in 2013 and 2014 produced about 10 million enrollees in the loyalty program, CIO Janet Schalk told CIO Journal's Steven Norton. Since launching nationwide in early October, that number has doubled to 20 million. Most technology payments providers solely focus on payments, says Ratnakar Lavu, Kohl's EVP for digital technology. While he doesn't deny the importance of payments, he says "there's really no one who's doing something related to offers or rewards." Kohl's has redesigned its website and mobile apps, implemented Oracle Corp. systems to handle inventory and pricing, and is testing a new point-of-sale system. It also has rolled out "buy online, pick up in store" options at some stores, and is shipping products from about 800 locations. Eventually, Kohl's may look to integrate its loyalty program with its payments systems. The company has built systems that will take different kinds of payments and integrate with other mobile wallets in the marketplace.

Oracle presented a study Evolution of Experience Retailing, conducted in August 2012. The purpose of the survey was to study the development of the market, in particular, the company intended to find out how well the network retailers address the needs of customers. The study took into account the opinion of the respondents, aged 18 to 60 years old from Russia, Brazil, UK, Germany, China, USA and Japan.

An increasingly democratic relationship is emerging between digitally-empowered consumers and retailers. And this is forcing retailers to re-evaluate technology investments and strategic initiatives to capture loyalty, drive spend and remain competitive, according to new research from Oracle.

An increasingly democratic relationship is emerging between digitally-empowered consumers and retailers. And this is forcing retailers to re-evaluate technology investments and strategic initiatives to capture loyalty, drive spend and remain competitive, according to new research from Oracle.

The retailer is betting its loyalty program, which features a mobile wallet inside the Kohl's app, will provide a key competitive advantage for this holiday season and beyond, and help make up for a bleak third quarter... ...Kohl's has redesigned its website and mobile apps, implemented Oracle Corp. systems to handle inventory and pricing, and is testing a new point­of­sale system. It also has rolled out "buy online, pick up in store" options at some stores, and is shipping products from about 800 locations.

The retailer is betting its loyalty program, which features a mobile wallet inside the Kohl's app, will provide a key competitive advantage for this holiday season and beyond, and help make up for a bleak third quarter.

Following the implementation of a new e-Commerce solution from Oracle, National Pen has seen its loyalty and retention rates rise significantly; and e-Commerce average order size is now 20% larger than the company's traditional direct mail orders. National Pen, a 60-year-old company, supplies personalized, branded products to more than 1.2 million customers in 27 countries.

The retailer is betting its loyalty program, which features a mobile wallet inside the Kohl's app, will provide a key competitive advantage for this holiday season and beyond, and help make up for a bleak third quarter.

Central to making each customer experience better, said Moure, is the company's recent migration to a new e-commerce platform from Oracle Commerce. The Oracle platform provides PureFormulas' marketing team with industry-leading tools to personalize the customer experience through a series of levels, from the awareness of getting a customer on to its site to adding returning customers to its loyalty program, and each step is based on insights gleaned from customer data.

Kohl's has redesigned its website and mobile apps, implemented Oracle Corp. systems to handle inventory and pricing, and is testing a new point-of-sale system. It also has rolled out "buy online, pick up in store" options at some stores, and is shipping products from about 800 locations. Eventually, Kohl's may look to integrate its loyalty program with its payments systems. The company has built systems that will take different kinds of payments and integrate with other mobile wallets in the marketplace.