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Oracle research finds price, product, choice, promotions and technology are key to creating a winning shopping experience The latest research on the future of retail in 2025 according to the digital native generation born after 1980, has found the shopping experience of the future needs to be connected, fit-for-purpose and always available, according to Oracle.

"This is a great article and research piece that Oracle are carrying out. I'm looking forward to Mike Websters speech Digital Natives Tim Berners-Lee launched the first World Wide Web server and browser in 1990. It opened for commercial use in 1991. In 1994 German company Intershop pioneered the online shopping system and Amazon followed hot on their heels in 1995."

"Oracle's latest research on the future of retail in 2025 according to the digital native generation born after 1980, reveals that the shopping experience of the future needs to be connected, fit-for-purpose and always available."

The Dec. 6 edition of Smart Grid News includes the following article about how an increasing proportion of consumers over the next ten years will be "digital natives" - a generation of consumers who have grown up in a world with constant Internet and smart phone availability. The article notes that this demographic shift will change the way customers access information and monitor their usage of scare water and energy resources. The article includes comments from Oracle Utilities' Rodger Smith suggesting that the transformation of customer engagement from a reactive approach to a proactive one has already begun, noting that technologies are offering utilities the opportunity to have better relationships with their customers.

Oracle's latest research on the future of retail in 2025 according to the digital native generation born after 1980, reveals that the shopping experience of the future needs to be connected, fit-for-purpose and always available.

"Oracle's latest research on the future of retail in 2025 according to the digital native generation born after 1980, reveals that the shopping experience of the future needs to be connected, fit-for-purpose and always available."

Oracle's latest research on the future of retail in 2025 according to the digital native generation born after 1980, reveals that the shopping experience of the future needs to be connected, fit-for-purpose and always available.

Adapting to the next generation of consumers is a key subject of discussion among food retailers right now. Software giant Oracle has just released the results of a survey that sheds some light on the shoppers of tomorrow. Sam Webb reports.

"Tim Berners-Lee launched the first World Wide Web server and browser in 1990. It opened for commercial use in 1991. In 1994 German company Intershop pioneered the online shopping system and Amazon followed hot on their heels in 1995. "

Oracle nimmt vom 25. bis 27. September 2011 am World Retail Congress in Berlin teil und präsentiert dort seine neueste Studie "The Future of Retail".

Für die Studie „The Future of Retail" befragte Oracle 1.514 junge Männer und Frauen im Alter von 19 bis 23 Jahren in Deutschland, Großbritannien und Frankreich, wie sie sich die Handelslandschaft im Jahre 2025 vorstellen.

The first day of the World Retail Congress, held in the rather splendid environs of Berlin's InterContinental Hotel, was largely taken up with two major themes - online consumer behaviour and the uncertain economic climate in Europe and beyond.

Oracle nimmt vom 25. bis 27. September 2011 am World Retail Congress in Berlin teil und präsentiert dort seine neueste Studie The Future of Retail. Im Breakfast Briefing am 27. September stellt Mike Webster, Senior Vice President and General Manager, Oracle Retail, die Ergebnisse der Studie vor.

"Issue d'une étude lancée en Juillet 2011, Oracle a publié la semaine dernière un livre blanc intitulé : Le Futur de la Vente au Détail - du Point de Vue des Natifs Numériques."

Oracle will announce the findings of its Future of Retail research at the 5th annual World Retail Congress, being held in Berlin, September 25-28.

Oracle will announce the findings of its Future of Retail research at the 5th annual World Retail Congress, being held in Berlin, September 25-28.

Oracle will announce the findings of its Future of Retail research at the 5th annual World Retail Congress, being held in Berlin, September 25-28.

"In recent months a lot of attention has been paid to efforts to understand younger consumers. In particular, mobile phones and social media are playing an increasingly important role in shaping their shopping behaviour - a trend retailers would be wise to follow."

"La dernière étude réalisée par Oracle sur l'avenir de la distribution à l'horizon 2025, tel que le perçoit la génération des natifs du numérique nés après 1980 (aussi connue sous le nom de Génération Y), révèle que l'environnement d'achat de demain doit être connecté, personnalisé et disponible en permanence."

"Prix, produits, choix, promotions et technologie constituent selon l'étude que vient de dévoiler Oracle les ingrédients indispensables d'un environnement d'achat réussi "