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Making better business decisions requires retailers to break down silos between company divisions, and deliver scalable predictive tools that allow managers enterprise-wide to sift through mission-critical information.  Chain Store Age talked with Andrea Morgan-Vandome, VP retail strategy and solution marketing, Oracle Retail, about how retailers can use new BI tools to make it happen.

"It's become mission critical to understand what is going on across the enterprise and why it is happening," Morgan-Vandome explained. "To make this a reality, each different line of business user needs to get a perspective of activity impacting all divisions." Nine out of 10 C-level retail executives reported that their organization is collecting and managing an average of 98% more business information than two years ago, according to a recent survey conducted by Oracle, Redwood Shores, Calif. And the sources are ever-growing. For example, 43% of data stems from customer information, 33% from operations, and 30% sales and marketing, according to the survey.

"Consumers want to interact with a brand like UGG on their terms, not anyone else's," CIO Yul Vanek said. "It is our responsibility to ensure that a premium brand experience is delivered consistently, and with ease across all potential touchpoints."

"As we continue to grow sales worldwide, the Oracle solution will enable us to personalize and enhance the customer experience online, streamline service and introduce more international sites," says Stacey Shulman, CIO, American Apparel.

"As retailers move quickly to provide commerce anywhere, anytime, the Oracle Retail suite of applications helps to streamline operations and enable the delivery of a cohesive, personalized retail experience," said Mike Webster, SVP and general manager, Oracle Retail

"The new Oracle-based inventory planning system provides inventory visibility that simply was not possible for us in the past," said Jim Bell, executive VP and CFO/COO, Coldwater Creek, Sandpoint, Idaho. "Ultimately, this should lead to further reductions in aged inventory and allow us to increase our full-price selling, making us more productive and profitable."

...The annual awards are designed to recognize Oracle retail customers' use of technology to achieve goals in business performance, innovation, and customer experience

The implementation is part of a larger business strategy in which American Apparel will grow revenue, reduce inventory costs and extend its commerce and merchandising operations worldwide.

Oracle Retail Merchandise Planning and Optimization solutions will allow Marisa to obtain retail-specific, science-based decision support and use that information to tailor assortments to key market segments. Marisa will also implement Oracle Database, Oracle WebCenter Portal and Oracle WebLogic Suite.

Oracle Retail Merchandise Planning and Optimization solutions will allow Marisa to obtain retail-specific, science-based decision support and use that information to tailor assortments to key market segments. Marisa will also implement Oracle Database, Oracle WebCenter Portal and Oracle WebLogic Suite.

"To extend its "commerce anywhere" strategy, Stage Stores has implemented Oracle Commerce. The initiative, completed in less than six months, provided the retailer with a new e-commerce engine, along with guided search and recommendation solutions, all before the 2012 holiday shopping season kicked off."

"To extend its "commerce anywhere" strategy, Stage Stores has implemented Oracle Commerce. The initiative, completed in less than six months, provided the retailer with a new e-commerce engine, along with guided search and recommendation solutions, all before the 2012 holiday shopping season kicked off."

Pranav Patel, VP, infrastructure and e-commerce, The Gymboree Corporation: "The Oracle solution will enable us to deliver an excellent customer experience that is consistent with our brands while supporting ongoing growth."

How can retailers meet the needs of distinctly different fashion consumers? It takes more than the traditional "arts" of planning and merchandising, though these are still vital to any successful strategy. Today there's also a pressing need to apply science to multiple aspects of fashion retailing and solutions are readily available.

How can retailers meet the needs of distinctly different fashion consumers? It takes more than the traditional "arts" of planning and merchandising, though these are still vital to any successful strategy. Today there's also a pressing need to apply science to multiple aspects of fashion retailing and solutions are readily available.

During a keynote at the recent Oracle OpenWorld conference in San Francisco, Tim Theriault, senior VP/CIO of Walgreens, discussed his company's ongoing efforts at IT innovation. Walgreens has been involved in a number of notable recent innovative technology implementations, but column looks at the underlying strategy that helps ensure the success of those rollouts. Here are three takeaways other retailers can glean from Walgreens' innovation strategy...

During a keynote at the recent Oracle OpenWorld conference in San Francisco, Tim Theriault, senior VP/CIO of Walgreens, discussed his company's ongoing efforts at IT innovation. Walgreens has been involved in a number of notable recent innovative technology implementations, but column looks at the underlying strategy that helps ensure the success of those rollouts. Here are three takeaways other retailers can glean from Walgreens' innovation strategy...

The ever-accelerating pace of change in retail puts pressure on everyone within the retail enterprise, but perhaps no one feels it more acutely than the CIO.