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"Mobile has really served as the catalyst to get retailers thinking about unifying cross-channel efforts" says John Andrews of Oracle

The September 1 issue of Destination CRM included an article highlighting how colleges and universities are not taking full advantage of CRM technology. The article improving student experience and retaining current students as reasons for deployment, but few schools are using CRM to do this. The article includes comment from Joe Burkhart, Director of Higher Education Solutions, Oracle who notes that schools are looking at taking care of existing students - from the admissions office to financial aid to dining halls. Further, the article discusses the growing use of technologies like live chat and web self-service. Of note, the article discusses how DeVry University uses Oracle's RightNow cloud solutions to provide current and prospective students with fast, accurate answers to their questions. It includes comment from Dave Trafton, DeVry's online student service manager, who notes that Oracle RightNow has helped the school become more responsive to student needs. The article also includes comment from David Richter, U.S. Sales Director for Higher Education Service Automation, Oracle who notes that only a handful of schools currently marry student data with their CRM systems.