The Competitive Advantage Of SaaS | Innovative Retail Technologies - 0 views
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Oracle Retail on 24 Aug 15Hot Applications For SaaS In Retail Dorf agrees that the agility of data access and analysis afforded by the cloud is fueling its adoption. Leveraging SaaS-based analytics tools, he says, allows retail tech shops to move away from mundane IT tasks and refocus their efforts on real retail work. "SaaS lightens the load on IT by removing the burdens associated with backups, audits, upgrades, and security management. Business insight afforded by SaaS-based analytics tools affords retailers a really good understanding of the data they already have," says Dorf. "As we add more analytics capabilities via the cloud, we can grant that access more quickly via automatic upgrades, which dramatically reduces the retailer's time to value." Because these tools are offered in a pay-only- for-what-you-use style fashioned after the utilities model, retailers can strategically and incrementally build on their data analytics initiatives at their own pace. "Retailers have been sitting on a lot of Big Data for a long time. SaaS-based analytics applies 'Big Science' to that Big Data, allowing merchants to finally extract value from it," says Dorf.