More Retailers Embrace Big Data | Women's Wear Daily - 0 views
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Oracle Retail on 20 Sep 13At tech giant Oracle, Mike Webster, senior vice president and general manager, Oracle Retail, says the biggest challenge facing retailers is breaking down existing siloed processes and data stores, as in information that is stored but not used day-to-day. "Customers look at online, mobile and in-store as essentially one thing - the brand they are interacting with," Webster says. "Retailers must align their business to meet this reality. Successful analytics initiatives require data from every part of the business that affects the customer experience. So it is not only online, mobile and in-store, but also supply chain and promotions."