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The Installer writes with news of yesterday's stock offering from LinkedIn, which shocked investors by closing at more than double the initial price. "Buyers crowded the floor of the New York Stock Exchange, and financial news networks flashed LinkedIn's stock price urgently all day. By the closing bell, the company had a market value of $9 billion, the highest for any Internet company since Google had its initial public offering seven years ago. Millionaires and even one billionaire were made, at least on paper. The stock, issued at $45, went as high as $122.70 just before noon and closed at $94.25 on a trading volume of 30 million shares." That price values the company at over 30 times its 2010 revenue, leading to speculation that this is either evidence of the second dotcom bubble (a possibility we discussed in February) or a "watershed moment for social media." Many experts are questioning the value of LinkedIn, while others are claiming intentional market manipulation.

If you take the time to create good content, take the time to share it well. There is no magic formula, only thoughtfulness + tools. Know the Flow is my approach to social media data flow. Over the next week I’ll be sharing some of my theory and tips that I touched on in a recent #SoSocial presentation. Consider this the starter pack. Tools & Theory for social media content distribution

Distribution Tools

Social Blogs

Entrepreneurs who incorporate LinkedIn into their B2B online marketing initiatives will likely be ecstatic to hear the social network has been deemed the most important social site. According to a survey conducted by Performics, which polled nearly 3,000 active social networkers, 59 percent said it is the most important to have a LinkedIn account. Half of respondents (50 percent) say they visit the social network at least weekly, while 20 percent log in daily.

LinkedIn, a trailblazer in the online networking craze, went public with a roaring stock offering. Within minutes, shares were trading at twice the value set by the company. Buyers crowded the floor of the New York Stock Exchange, and financial news networks flashed LinkedIn's stock price urgently all day. By the closing bell, the company had a market value of $9 billion, the highest for any Internet company since Google had its initial public offering seven years ago. Millionaires and even one billionaire were made, at least on paper. The stock, issued at $45, went as high as $122.70 just before noon and closed at $94.25 on a trading volume of 30 million shares. All this for a company that skeptics say amounts to an online Rolodex, a place on the Internet for professionals to post resumes and connect with one another and potential employers. It was enough to remind some people on Wall Street of the heady late 1990s and the debuts of companies like Netscape Communications — and, more infamously, long-forgotten names like Pets.com and Webvan. Investors wondered whether LinkedIn will be a precursor to another financial frenzy in Silicon Valley

In the Business901 podcast, What Political Campaigns can teach business, part 1 of 2 we looked at a more strategic view. In today's podcast, we looked at the more tactical practices and how they related not only to a political campaign but to a typical marketing campaign. Derek A. Pillie has served public and political candidates for over 15 years. He has served on the staff of Indiana’s Third Congressional District, most recently as District Director for just over a decade. In that role, he oversaw Indiana operations of the office; including constituent outreach and helping taxpayers solve problems with federal agencies. He also worked on crucial economic development projects and was heavily involved with advising the office on online media and marketing decisions. After his federal service expired Derek started working at Cirrus ABS, an online marketing and technology development company. He currently manages their business development efforts. Cirrus ABS has added political campaigns to the portfolio of industries they serve since Derek joined the team, and he continues volunteer efforts on behalf of candidates he supports. Related Information: Preview of Political Campaign Marketing Podcast Political Campaigning – Strategy Update What political campaigns can teach business Lean Six Sigma for Government

A freely accessible index of 5 billion web pages, their page rank, their link graphs and other metadata, hosted on Amazon EC2, was announced today by the Common Crawl Foundation. "It is crucial [in] our information-based society that Web crawl data be open and accessible to anyone who desires to utilize it," writes Foundation director Lisa Green on the organization's blog.

The Foundation is an organization dedicated to leveraging the falling costs of crawling and storage for the benefit of "individuals, academic groups, small start-ups, big companies, governments and nonprofits." It's lead by Gilad Elbaz, the forefather of Google AdSense and the CEO of data platform startup Factual. Joining Elbaz on the Foundation board is internet public domain champion Carl Malamud and semantic web serial entrepreneur Nova Spivack. Director Lisa Green came to the Foundation by way of Creative Commons.

The Foundation explains the scope of the project thusly. "Common Crawl is a Web Scale crawl, and as such, each version of our crawl contains billions of documents from the various sites that we are successfully able to crawl. This dataset can be tens of terabytes in size, making transfer of the crawl to interested third parties costly and impractical. In addition to this, performing data processing operations on a dataset this large requires parallel processing techniques, and a potentially large computer cluster. "Luckily for us, Amazon's EC2/S3 cloud computing infrastructure provides us with both a theoretically unlimited storage capacity coupled with localized access to an elastic compute cloud."

Twitter has just announced a key engineering hire today. Adam Messinger will be joining the company as Vice President of Infrastructure Engineering.

Messinger was previously Vice President Development at Oracle, where he was responsible for managing the Oracle Coherence, Oracle JRockit, Oracle WebLogic Operations Control, and other web tier products. Prior to joining Oracle, he worked as a venture capitalist at Smartforest Ventures and O’Reilly AlphaTech Ventures.

At Oracle he was responsible, for the development Exalogic, Java SE, FX, ME, and Card, Coherence, Virtual Assembly Builder, Middleware Lifecycle and Applications Lifecycle. Prior to his time as a VC, he founded Gauntlet Systems Corp., which was acquired Borland.

Last year, he co-founded (with Ed Lucero) a company called Tackable to develop his ideas, and in February, we described here Tackable’s first product: a pair of iPhone apps that Tackable envisions as the basis for a social network that “organizes media on a map.” Now Tackable has rolled out, in partnership with the newspapers of the Bay Area News Group, something much more complex and ambitious: an iPad app called TapIn BayArea, which Stangel describes as “the world’s first location-aware digital newspaper.” TapIn, at launch, is already an impressive, sophisticated product that shows potential to evolve in multiple ways. And its ability to engage users at various levels bodes well for its capacity to generate revenue.

The problem with conversations is that they are more important than not reading that great article... Conversations are with people that I work with, that I meet at conferences and events, potential business partners, friends, family, readers, supporters, and more. I want these conversations because I respect these people. But I don't want it to seem that I'm ignoring people or that I'm arrogant in some way, but I have to admit this -- I can't keep up! And I bet many others can't keep up too.

Now they have to do this across a fragmented landscape of social networks and messaging platforms.

I'm hoping that people understand that it's not personal.

there are very few executives, only a fraction, who are actually creating next-generation social experiences for their companies like Jeff Schick. The IBM executive doesn’t just leverage social business solutions, he and his team create them. “We started well over 15 years ago. We’ve been thinking about how to better connect people with people and people with information in terms of IBM itself,” Schick says, “the idea of getting the right person over the right opportunity at the right time to yield the right result was genuinely a business imperative at IBM.”

At Big Blue, the company encourages the use of Twitter, Facebook, LinkedIn, and blogs to support their sales, communication, marketing and recruiting efforts.  While employee’s social interactions are not under a microscope, the experiments in social on a massive scale have led to a set of social business conduct guidelines that govern their employees’ social interactions. Schick advises that you need to establish behavior standards for employees to follow.

So why do they do it? Since they are both an early adopter and creator of social technologies, they’ve learned that content management, business process management, collaboration, commerce and analytics must all be combined with a social layer to create a universal and unified solution.

Facebook Updates Open Graph, Lets You Share EVERYTHING You Do Steve Kovach | Sep. 22, 2011, 1:53 PM | 3,626 | 3 A A A   x Email Article From To Email Sent! You have successfully emailed the post. inShare30 See Also: Eight Fascinating People You'll See At IGNITION THE MICROSOFT INVESTOR: Microsoft Could Play Kingmaker In Potential Yahoo Sale Facebook Users Are About To Riot Over Massive

Facebook announced the latest addition to the social graph. Instead of "liking" objects, you can participate in events. That means watching movies, going on trips, reading a book, whatever

Everything shows up in the new ticker, the real-time update list in the upper right corner. Zuck says this will make it possible for people to develop social apps based on the acitivities people do. Starting with media: movies, music, news, books, etc.

Forget consoles and PCs -- mobile gaming is prepped to be the number one gaming platform for the next decade, according to Glitch developer Tiny Speck. Vice President of Product and Operations Kakul Srivastava says we're already seeing it everywhere: "It is what is happening right now. I think the killer console is going to be your mobile device. That is absolutely where people will play more rich and involving, and even graphically intensive games."

With the newest editions of smartphones outpacing their predecessors and coming out much faster than the next console generation, Srivastava thinks it's not surprising that mobile gaming has momentum in the industry. "That pace of change is why mobile devices are going to be the console of the future. The way player interaction and player needs are changing, it's much faster than the five to seven years [of console development] that we're talking about," she said.

GageIn is trying to enter this market with the release of its Content Platform and the integration with Salesforce and LinkedIn data repositories.

The trick is in the filtering, to be sure: you don't want to plow through irrelevant searches or receive too few alerts about the things that you want to track. "The quality of content I receive is unbeatable. I now spend less time searching for stories about prospects, competitors and my industry and more time engaging my audience," says Kelly Morgan, director of marketing at HealthRx and an early user of the GageIn service.

It tries to pull information about companies, people and actionable events such as personnel changes to a single place and doing so in real-time, too.

Get Glue:

In their first three months, 1 million users, 100 million data points and shipped out thousands and thousands of stickers. Amazing, but how on earth are they making profit? Because it’s an advertising platform and collecting information on demographics, popularity, etc. and providing the entertainment industry with amazing data – sold.

SEOmoz

It is interesting to see gamification now being applied in a marketing/website/community context, because many marketers and community managers have already been using these techniques to build engagement for several years.

there are many ways to incorporate game mechanics into a community and which ones are appropriate depend a lot on the make-up of your community audience and what the ultimate goals for the community are.

my belief is that you need to gradually introduce new elements into a community and make sure that any new features are fully explained and documented.