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GageIn is trying to enter this market with the release of its Content Platform and the integration with Salesforce and LinkedIn data repositories.

The trick is in the filtering, to be sure: you don't want to plow through irrelevant searches or receive too few alerts about the things that you want to track. "The quality of content I receive is unbeatable. I now spend less time searching for stories about prospects, competitors and my industry and more time engaging my audience," says Kelly Morgan, director of marketing at HealthRx and an early user of the GageIn service.

It tries to pull information about companies, people and actionable events such as personnel changes to a single place and doing so in real-time, too.

What do smartphones, tablets, and self-service business information tools have in common? All three are on high-growth trajectories for enterprise adoption. In a new report issued last week by Forrester Research called called TechRadar For Enterprise Architecture Professionals: Technologies For Empowered Employees, Q4 2011, it shows how these and others have taken over the enterprise. It is the classic IT problem. As Gene Leganza writes in the introduction, "Mobile, social, video, and cloud technologies give individuals tremendous access to information and resources. Employees can become the best source of innovation and the breakthrough ideas that CxOs are hungry for. But as employees become empowered, central IT begins losing control of the technology strategy."