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Marc-Alexandre Gagnon

Is gamification of driving the answer to urban speeding? - 0 views

arstechnica.com/...e-answer-to-urban-speeding.ars

gamification

shared by Marc-Alexandre Gagnon on 25 Nov 11 - No Cached
  • Back in 2008, we got a chance to take a look under the skin of Chevrolet's range-extended hybrid, the Volt. A couple of weeks ago, thanks to the fine people at ShopAutoWeek, I got a chance to spend some time driving one.
  • The thing I was most struck by was the dashboard, which left me wondering if it might just be the key to modifying behavior on the open roads.
  • That's when I started paying attention to the dashboard, which Chevrolet is calling the Driver Information Center.
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  • The screen behind the steering wheel displays your speed and estimated range, and a sort of activity level on the right hand side. It's this widget that has captivated me.
  • It's designed to give you real-time feedback on your driving style.
  • When the car is happy (i.e. being driven efficiently), the ball is green and in the center of the gauge.
  • Stomp on the accelerator, and it rises to the top, changing color to yellow.
  • Brake too hard (so you're bypassing the kinetic energy recovery) and it dives to the bottom, again changing color to yellow.
  • The more time you spend in yellow, the fewer miles you'll go before you have to start burning hydrocarbons. 
  • GM claims you can drive about 35 miles on a full charge, but this is highly dependent on the driver. Depleting the battery won't leave you stuck at the side of the road the way it would in a Tesla or Nissan Leaf—but if you wanted to burn gas, why did you buy a Volt in the first place?
  • Very quickly I found I'd adapted my driving style. Instead of hustling it around as I would another car, I became more relaxed at the wheel, doing my best to keep the ball green and in the middle.
  • If anything, the experience was almost like an playing an early video game, except that I was on the streets of Detroit rather than in front of an Atari console. 
  • And I enjoyed it! It's a really elegant idea from GM, one that very rapidly induced a behavior change from me.
  • Which is quite impressive, as doctors and public health experts from around the world will tell you, modifying peoples' behavior is a lot easier to say than do.
  • (Others have reported similar experiences with less game-oriented gauges like the Prius' MPG readout.)
Marc-Alexandre Gagnon

AmEx Links Up Facebook With Coupon-less Deals, And Lets Merchants Go Social | TechCrunch - 0 views

techcrunch.com/...amex-facebook-deals-go-social

3BT_NFC mobile payments

shared by Marc-Alexandre Gagnon on 06 Feb 12 - No Cached
  • American Express is going all in on the daily deals business, striking a deal with Facebook that is similar to the one it already has with Foursquare. Through a new Facebook app called “Link, Like, Love,” AmEx cardholders can link their cards to their Facebook accounts just like they can already link their cards to their Foursquare accounts. Once they do so they will get a dashboard of deals from brands such as Whole Foods, Dunkin’ Donuts, Virgin America, and Sports Authority. (These offers are different than Facebook Deals, which Facebook sources itself)
  • Unlike Groupon or LivingSocial, these AmEx deals don’t require anyone to pre-purchase anything or present any coupons to merchants. One of the biggest challenges for the daily deals industry is how to measure how many offers are actually redeemed at thousands of different participating businesses. But AmEx has an advantage here in that it is already a payment network that is set up and accepted in businesses large and small around the world. All people have to do is buy the deal item with their AmEx card and they will be credited the deal amount. The Facebook twist is that the deals you see are influenced by what you and your friends “like” on the Web using the Facebook like button.
  • Although many of the deals at launch are with national brands, AmEx is also leveraging its relationships with smaller local merchants. It is a launching a program aimed at them called Go Social which allows merchants to manage deals across both Facebook and Foursquare, with other social networks to be added in the future. Business owners will be able to create their own coupon-less deals in a self-serve manner that are triggered whenever someone with a linked account buys a deal item. Self-serve has been a challenge so far with local merchants, but AmEx can market to them through its existing channels.
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  • Go Social will also allow merchants to put their locations on social networks like Facebook and Foursquare, and track their deal campaigns across those networks. Since AmEx has all the payment information, it can track deal redemption fairly easily. Closing the offer to redemption loop is the singel biggest challenge in the daily deals space. Even Groupon Now, Groupon’s mobile app with instant deals, requires participating merchants to have iPhones and train staff on how to redeem the offers. AmEx doesn’t try to change the behavior of the consumer or the merchant, other than give them an incentive to pay with AmEx versus cash or a credit card.
  • While it all sounds good on paper, the proof will be in the quality and density of deals that AmEx can procure. This will be a battle between local sales forces. But it looks like Groupon and LivingSocial finally have some serious competition.
Marc-Alexandre Gagnon

Peer 1 launches Zunicore, a new cloud service. - Cloud Computing News [07Nov11] - 0 views

gigaom.com/...-peer-1-adds-new-cloud-service

cloud computing infrastructure platform service data center flexibility market

shared by Marc-Alexandre Gagnon on 07 Nov 11 - No Cached
  • Peer 1, the hosting provider, has joined the ranks of Rackspace, GoDaddy and other hosting companies that have decided to get into the cloud. On Monday, it launched its Zunicore service, which combines the elements of an Infrastructure-as-a-Service with those many would consider more akin to a Platform-as-a-Service.
  • For example, instead of a virtual machine, a customer buys a “resource pool” that they can customize to fit their needs, as opposed to buying a small, medium or large virtual machine.
  • The company also offers auto scaling, a feature more common in Platforms-as-a-Service such as VMware’s Cloud Foundry, Microsoft’s Azure or Heroku. However, the service is pay-as-you-go and deployed on demand. It includes a dashboard that functions as a fuel gauge for compute resources that shows IT pros when to spin up additional resources.
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  • Peer 1 will operate Zunicore across three data centers in Fremont, Calif.; Toronto; and Portsmouth, England. The company also offers a service level agreement aimed to luring businesses to the cloud. It appears that Peer 1′s cloud will not compete for hard-core developers that tend to like the ability to scale on Amazon, no matter the drawbacks, but it might appeal to those customers wanting a little more flexibility than a PaaS might offer but don’t want to sweat the uncertainties that might come with a true IaaS.
Jan Wyllie

Next time with feeling - Sentiment Analysis hocum [20Jun11] - 0 views

www.maxgadney.com/...sentiment-analysis-hocum.html

technology data failure risks

shared by Jan Wyllie on 14 Jun 11 - No Cached
  • The data that twitter can supply is good for basic mentions, the basic smell of the situation - just not it's meaning -good/ bad, action required, not required. It's a canary in the mine, but it can't tell you what gas it is. This what many brand/ marcomms research dashboards supply - but many aren't optimised for the 'now take action' moment - they are mostly like webcams of rivers - an ongoing situation goes on. What does work is smart , linguistics trained researchers, alerted by flagged moments in data inputs, then raking through data/ tweets to find meaning. Machines are useful for sorting these out but real meaning comes from human analysis still. Your engineers could help by writing some scripts that help the sifting/ alerting. Everywhere data is used for analysis, a human is required for the real interpretation. The robots just aren't that smart yet.
Dan R.D.

Video-Sharing iPhone App Limits Users to 1-Minute Clips [22Sep11] - 0 views

mashable.com/klip

video sharing 1UE_NS

shared by Dan R.D. on 23 Sep 11 - No Cached
  • If mobile video sharing is to follow in the footsteps of its more desirable mobile photo-sharing cousin, which application will users want to use to shoot, share and discover video clips? It’s too soon to tell, but startup Klip joins the fray and is now vying for your video attention. The startup released its application for iPhone on Monday with a focus on letting users share super-short 1-minute video clips — on Klip or with Facebook, Twitter and Youtube — and helping users discover clips from friends or other users based on topics of interests. “Klip re-invents the way consumers experience the world by organizing mobile videos in real time and by connecting consumers with the people and the topics that interest them,” the company says.