Video-Sharing iPhone App Limits Users to 1-Minute Clips [22Sep11] - 0 views
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If mobile video sharing is to follow in the footsteps of its more desirable mobile photo-sharing cousin, which application will users want to use to shoot, share and discover video clips? It’s too soon to tell, but startup Klip joins the fray and is now vying for your video attention. The startup released its application for iPhone on Monday with a focus on letting users share super-short 1-minute video clips — on Klip or with Facebook, Twitter and Youtube — and helping users discover clips from friends or other users based on topics of interests. “Klip re-invents the way consumers experience the world by organizing mobile videos in real time and by connecting consumers with the people and the topics that interest them,” the company says.
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Adding Gamification to Your Community | Social Media Today [25Oct11] - 0 views
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It is interesting to see gamification now being applied in a marketing/website/community context, because many marketers and community managers have already been using these techniques to build engagement for several years.
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there are many ways to incorporate game mechanics into a community and which ones are appropriate depend a lot on the make-up of your community audience and what the ultimate goals for the community are.
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my belief is that you need to gradually introduce new elements into a community and make sure that any new features are fully explained and documented.
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3 Steps to Create a Global Social Media Content Plan [05Oct11] - 0 views
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Governance can mean a lot of different things. In this context, it needs to be the foundation of the content plan. Not in terms of content creation but in terms of standards and processes for expanding into a certain market. For example, Company A wants to launch a Facebook page and Twitter channel in Latin America to support its operations into that region. A governance model will ensure that the regional marketing team has the following lined up before launch: A content plan to include frequency and context of Tweets, Facebook Updates, blog posts (or whatever relevant tools/platforms are used in that region) An established moderation policy A crisis communication plan An understanding and “buy in” of the measurement philosophy (everyone in the organization SHOULD be measuring social media the same way)
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Content Library If it’s one thing that marketing teams in other regions lack, it’s content. The reality is that most brands do have really good content. It’s just scattered all across the internet, various internal portals and even within employees’ inboxes. Content can include videos, PDFs, spec sheets, FAQ, blog posts, infographics and the list goes on.
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Community Management Without an active community manager, a content marketing plan will fail. A community manager will not only be responsible for actively posting and aggregating content; but he/she is essentially the face of the brand and should be sanctioned to solve customer problems. A proficient community manager will answer questions and provide real and “tangible” solutions to disgruntled customers. Additionally, he/she should have the authority to provide rewards to random customers simply for being customers.
Content "curation" can create authority [04Mar10] - 0 views
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Traditionally, the most valued content was original. This emphasis developed within a content model of constrained distribution and expensive production costs. When there are only a handful of distribution points for content — some magazines, books, a handful of TV station and radio stations — the way to build audience was to deliver original and exclusive content experiences.
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Into this explosion of information comes the concept of Curation. Long-time tech journalist Paul Gillen weighed in on the value of taking a curatorial approach to content in a post about the Chile earthquake. No longer is our problem lack of information; it’s that we’re drowning in information. That’s why curation is so important. Trusted curators who point us to the most valuable sources of information for our interests will become the new power brokers.
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Gillen points out that the concept of curation shouldn’t be limited to media brands. Marketers should take this trend into account. Creating new content is important, but an equally valuable service is curating content from other sources. This demands a whole different set of skills as well as a new delivery channel. It also means ditching the “not invented here” mindset that prevents content creators from acknowledging other sources.
Know the Flow - Socializing Content - 0 views
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If you take the time to create good content, take the time to share it well. There is no magic formula, only thoughtfulness + tools. Know the Flow is my approach to social media data flow. Over the next week I’ll be sharing some of my theory and tips that I touched on in a recent #SoSocial presentation. Consider this the starter pack. Tools & Theory for social media content distribution
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Distribution Tools
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Social Blogs
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Twitter and the Global Brain - 0 views
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In fact, judging by Twitter’s Trending Topics, the re-tweeting process does not point to either good, or important content. Of course, it may not be right to assume that a global brain will be smarter, and real significance will be lost in the tsunami of celebrity drivel.Amplify’d from docs.google.comBut recent evidence in neuroscience shows the truth is actually an interested twist on this idea - a twist that could have important implications as a model of how global consciousness could emerge from real-time social media like Twitter.In reality, synapses are modified according to a rule called Spike Time Dependent Plasticity (STDP). In a nutshell, STDP says that if two neurons fire (= spike) in rapid succession, the connection from the one that fires first to the one that fires second will be strengthened.users could be automatically steered towards following folks who are the first to post content that will interest them - towards those who are considered the ‘thought leaders’ you might say. And content creators who work hard to be the first to find and tweet interesting content will be rewarded automatically with a growing list of followerscontent generators on Twitter will compete to be the first to create good content or break important news
Window into Google's Monopoly Maneuvers: More Internal Skyhook Emails [11May11] - 0 views
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The initial set of documents from the Skyhook trial (which I analyzed here last week) gave a quick flash of Google's gamesmanship. But examining the larger set of documents from the initial phase of the Skyhook trial against Google is opening a window into Google executives' views on how they sought to reinforce Google's monopoly and collect personal information from its users. These other batches of documents (see these PDFs here and here from the trial) highlight how Google both recognizes the monopoly nature of location-based services on smartphones and how it can keep extracting private information from users while maintaining a figleaf of "consent." As the New York Times noted in a story over the weekend, the emails flying back-and-forth give an almost minute-by-minute window into the workings of high-tech negotiations-- at least until some legal-aware top managers abruptly killed email exchanges with messages like "Thread-kill and talk to me off-line with any questions." But in the meantime, we get some quite damning admissions by Google execs on their internal practices.
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When Motorola and Samsung announced they were going to use Google-rival Skyhook for their location-based services on their Android smartphones, Google on one hand responded in these internal emails by noting the superiority of Google location information precisely because they were maintaining constant surveillance on customers and local wi-fi spots to update their location maps. "We are constantlyre-mapping through our users, which keeps the data re-refreshed," said one email (see p. 44) or, from another manager, the advantage of "the large volume of device distribution that helps the data collection. (see p. 32) Conversely, the managers bemoan the doom if Skyhook gets the business from manufacturers like Motorola and Samsung and Google loses the ability to spy on customer locations through the smartphones. "It will cut off our ability to continue collecting data to maintain and improve our location database. If that happens, we can easily wind up in a situation we were in before creating our own location database and that is (a) having no access at all or (b) paying exorbitant costs for access."
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Google managers recognize this market as a classic winner-take-all monopoly situation where controlling more devices let's you control more data which in turn gives you such an overwhelming advantage in providing location-based services that manufacturers will have to use your service. With Android phones beginning to take off strongly in early 2010, who controlled those location-based services would create a tipping point for control into the future.
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Facebook Updates Open Graph, Lets You Share EVERYTHING You Do [22Sep11] - 0 views
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Facebook Updates Open Graph, Lets You Share EVERYTHING You Do Steve Kovach | Sep. 22, 2011, 1:53 PM | 3,626 | 3 A A A x Email Article From To Email Sent! You have successfully emailed the post. inShare30 See Also: Eight Fascinating People You'll See At IGNITION THE MICROSOFT INVESTOR: Microsoft Could Play Kingmaker In Potential Yahoo Sale Facebook Users Are About To Riot Over Massive
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Facebook announced the latest addition to the social graph. Instead of "liking" objects, you can participate in events. That means watching movies, going on trips, reading a book, whatever
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Everything shows up in the new ticker, the real-time update list in the upper right corner. Zuck says this will make it possible for people to develop social apps based on the acitivities people do. Starting with media: movies, music, news, books, etc.
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Online Video Ad Budgets Expected To Rise Sharply In 2012 | TechCrunch [08Nov11] - 0 views
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Here’s some good news for web video publishers and producers. Online video advertising budgets are expected to jump sharply in 2012. Brand advertisers who purchased online video ads this year are projected to spend 47 percent more next year. These numbers were released this morning in the second annual “Video State of the Industry Survey” by Adap.tv and Digiday.
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For advertisers that didn’t purchase any video ads so far this year, 84% say they will include digital video in their campaigns in Q4 2011 or 2012.
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Advertisers say they are most likely to shift spending away from display and print ads to fund the increased online video spending.
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Google Offers is now live in Brooklyn! - The Next Web [09Nov11] - 0 views
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Google Offers went live in Brooklyn, New York today, much to the happiness of everyone from Kings County to Gowanus. Google Offers, a direct competitor to companies like Groupon and Living Social, first landed in Manhattan this past July with Belgian fries and mango chutney at Pommes Frites. Today, Google’s daily deal service is offering $4 general admission tickets to the New York Aquarium, which is 73% off the normal $14.95 price tag. The Aquarium, which is located just off the Coney Island boardwalk is open year round and features animals such as California sea lions, stingrays, tropical fish, moray eels, penguins, seals, otters, walruses, starfish, sea turtles and sharks!
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Location Media Microsoft Mobile Sessions Shareables Social Media Twitter Video Editions Africa Asia Australia Canada Europe India Latin America Middle East UK United States Languages France Nederland Polska Portugal Romania Russia Google Offers is now live in Brooklyn: Starting with $4 for SHARKS! 9th November 2011 by Courtney Boyd Myers Google Offers went live in Brooklyn, New York today, much to the happiness of everyone from Kings County to Gowanus. Google Offers, a direct competitor to companies like Groupon and Living Social, first landed in Manhattan this past July with Belgian fries and mango chutney at Pommes Frites. Today, Google’s daily deal service is offering $4 general admission tickets to the New York Aquarium, which is 73% off the normal $14.95 price tag. The Aquarium, which is located just off the Coney Island boardwalk is open year round and features animals such as California sea lions, stingrays, tropical fish, moray eels, penguins, seals, otters, walruses, starfish, sea turtles and sharks!
Foursquare gets NFC check-in - All About Symbian [27Nov11] - 0 views
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With NFC baked into Symbian Belle (and a few Anna builds!), the number of applications with NFC capability keeps on growing. The latest addition to the number is Foursquare, as detailed in the NFC blog post quoted below. You can now just walk up to a Foursquare check-in poster at an event, tap your phone to it, even if the application isn't already running, and bang, you're checked in.
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From the blog post: The latest addition to the growing number of NFC enabled apps like Angry Birds Magic, Poken, Bounce and Asphalt5 is Foursquare. With the newest version of the application you can use your NFC enabled phone to check-in automatically by just tapping and NFC enabled/tagged poster. No more tedious steps of launching an application waiting for location fix, connecting etc... With NFC this is all done with a simple tap. Furthermore, the developer made it even easier for the user to check-in - without the need to have the app running - just tap and the app starts automatically and checks you in. Pretty awesome and again demonstrating the convenience of NFC! In a separate post Andreas explains how as a developer you can implement application autostart . Foursquare with NFC support is available in the Nokia Store for Symbian NFC enabled phones (download Symbian version here, N9 support coming soon) . And the best thing about it is that it is not a separate application just for NFC sake. Developers simply added the support for NFC to the existing application version!
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Symbian phones with NFC currently number six: the Nokia C7/Oro/Astound, plus the 700/701/603, and all future Nokia smartphones going forwards will also have NFC baked in.
Seeker Friendly - the Future of Search [29Apr10] - 0 views
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We need ambient findability. We need smart ways of guiding people towards the content they’d like to see — with categorization and search playing complementary goals.Getting people to the content they want to see, using the search functionality your average newspaper website has on offer, is not exactly what I’d describe as fast or effortless. Full-text search can be a daunting experience. We need some sort of a sitemap that acts as a gateway to our content and is broader than our primary navigation.We need deep links to the topics that are currently on people’s mind and that are being talked about.How neat would it be if we could also browse by mood or by genre?We need quick links to topic pages about related persons, organizations, events and locations.We need links to terms on Wikipedia (e.g. using Apture) or the ability to look things up in a dictionary (like the one they have over at the New York Times)Related content should be referred to either using tags or if you’re really hip, using relationships. Search behavior doesn’t always revolve around a big input box and a submit button.Faceted search needs facets: ways of splitting up search results into meaningful categories. Rich metadata and a well thought-out categorization scheme is a prequisite.Online search should work similarly to asking a question to a flesh-and-blood reporter
The Human Algorithm [20May10] - 0 views
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A common mistake for those seeking to cope with this profound disruption is to confuse technology with innovation. Algorithms, apps and search tools help make data useful but they can’t replace the value judgements at the core of journalism.
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Genuine innovation requires a fundamental shift in how journalists think about their role in a changed world. To begin with, they need to get used to being ‘curators’; sorting news from the noise on the social web using smart new tools and good old fashioned reporting skills.
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I find it helps to think of curation as three central questions: * Discovery: How do we find valuable social media content? * Verification: How do we make sure we can trust it? * Delivery: How do we turn that content into stories for a changed audience?
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The top 10 reasons your mobile learning strategy will fail [13Apr11] - 0 views
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While the focus of this post is not specifically Apple or the iPad, it’s almost impossible to talk about successful mobile strategies without recognizing that the iPad has created a transitional moment for the Learning & Development world. The reasons why have been the subject of countless blog posts, but I think DreamWorks founder Jeffrey Katzenberg, in this video from TechCrunch, says it best:
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“[The iPad] it’s the first device that actually is a reflection of me – or us. It’s so revolutionary that it’s no longer about me adapting myself to somebody else’s set of programmings or the way in which a device is going to engage. It is the reverse. It is as though I’m looking in a mirror.”
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While it took the iPad to make learner-controlled content a reality, this level of flexibility is now the gold standard for delivery to any device, be it tablets, smart phones or any number of performance support devices.
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Forget wallets. What else is NFC good for? [16Dec11] - 0 views
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Near-field communication (NFC) has been trashed by critics, who say it adds no value to consumers or is a technology in search of a need. But as we’ve pointed out, NFC is just a technology that can applied in a lot of different ways, apart from the digital wallet framework through which many people understand it.
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Increasingly, we’re seeing more and more interesting projects and applications being built that show how NFC will be deployed outside of mobile payment situations. This not only indicates how flexible the technology is but also could help propel the overall technology in adoption, as consumers become aware of NFC and learn to use it for a variety of reasons.
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Right now, NFC is still below the radar for most U.S. consumers, and the slow roll out of Google Wallet or the pending launch of Isis next year are, by themselves, only going to accelerate NFC adoption by so much. But having a host of uses for the technology could open people’s eyes and push them past any usability or safety concerns.
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Adconion acquires video advertising startup Smartclip [08Nov11] - 0 views
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Advertising and content network operator Adconion this morning announced that it has acquired smartclip, a European digital video advertising startup.
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Smartclip’s network of in-stream and connected TV distribution partners stand to increase the volume of inventory available across Adconion’s digital distribution platform, which delivers targeted ads and content across display, email, social and both in-banner and in-stream video.
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Adconion says that, with the inclusion of over 500 new publisher sites from the Smartclip portfolio, Adconion will significantly grow its content network (current reach is said to be close to 700 million unique users) and expand its footprint to 17 countries worldwide.
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Lucozade Get British Musicians To Design Exclusive Augmented Reality Bottles [25Nov11] - 0 views
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Energy drink brand Lucozade had teamed up with seven different British artists and the augmented reality (AR) app Aurasma, to create a new AR campaign which lets you scan cylindrical objects for exclusive content.
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A number of artists including Tinie Tempah, Plan B and Calvin Harris have designed their own bottles which, when scanned, produce videos and animations featuring that particular artist.
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The app achieves a first by integrating cylindrical mapping into AR, that is allowing the app to recognise the 3D surface of the bottle and augment it with video content. Once you download the app for your smartphone, pointing it at either the Plan B or Tinie Tempah exclusive bottles will showcase an animation before loading up a video of the artist. They will then direct you towards content exclusive to the AR app.
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Research: The Educational Value of Serious Games [11Mar11] - 0 views
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Literacy has evolved beyond the definition of the ability to read and write. Literacy now includes the ability to seamlessly interpret on-screen information, such as the graphics in a videogame, and the ability to rapidly decode symbols. To be effective, gamers must be able to quickly decipher each game’s symbols and conventions, which is essentially what good readers have to do in terms of deciphering the alphabetic code.
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Serious Games are not replacing literacy activities, they ARE literacy activities.
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Literacy specialists are just beginning to investigate how reading on the Internet affects reading skills. Students are developing new reading skills that are neither taught nor evaluated in school.
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Tactical Social Games - Relationship Economy [24Jul11] - 0 views
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People and businesses are spending a lot of time trying to engage people on every social platform in the universe. People put out content “betting” it will attract people to their advertisement, conversation, their offering or in lots of cases their scam.
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To gain the currency of your conversational bet you must understand how to work them in your favor. The odds of creating conversational currency are based on the “human network” and not the “institutional network“. The difference between the two is creating “human content” vs. “institutional content“. The difference between those two is knowing how to speak in human terms. Human terms are based on an exchange of value received. If your conversations doesn’t create and give value you can “bet” the house will win. A few other things you can bet on.
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If you try and steal peoples time and trick them into a conversation you can “bet” your not going to “get” any value back.
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A New Way of Tracking Corporate Business News [19Oct11] - 0 views
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GageIn is trying to enter this market with the release of its Content Platform and the integration with Salesforce and LinkedIn data repositories.
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The trick is in the filtering, to be sure: you don't want to plow through irrelevant searches or receive too few alerts about the things that you want to track. "The quality of content I receive is unbeatable. I now spend less time searching for stories about prospects, competitors and my industry and more time engaging my audience," says Kelly Morgan, director of marketing at HealthRx and an early user of the GageIn service.
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It tries to pull information about companies, people and actionable events such as personnel changes to a single place and doing so in real-time, too.
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