Dunkin’ Donuts is rewarding loyal customers with prizes in a new campaign that uses Foursquare and Facebook Places. “Get GifteD’D” runs through to December 23rd at Dunkin’ Donuts locations in New York, New Jersey and Connecticut. Users can check-in up to three times each day (at least an hour apart) for the chance to win prizes.
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If they win, they are sent an email with instructions about how to redeem their prize. Each time someone checks-in, they are also entered into a sweepstake to win the grand prize of a $1,000 gift card and a Travelpro luggage package.
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Through the campaign, Dunkin’ Donuts is giving away more than 1,780 instant prizes including gift cards from 1800Flowers, Mountain Creek and Pinstripe Bowl, coffee and Dunkin’ Donuts merchandise. Cathy Chavenet, New York-based field marketing manager at Dunkin’ Donuts, said: Mobile check-in programs like Facebook and Foursquare present an opportunity to reward Dunkin’ Donuts’ loyal fans by doing something they are already doing – visiting Dunkin’ Donuts. The goal of the check-in, Get GifteDD program in particular, is to give our loyal guests a chance to win great prizes every day, just by checking into Facebook or Foursquare while at our restaurants in New York.
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Google’s official Android Market is not available in China, leading to a plethora of independent markets – over 70 at last count. The system works – sort of – but users may find it annoying because you actually don’t know how to find the good stuff. China is still lacking any sort of innovative search mechanism to help people identify the apps they really need in daily life.
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Discovering the apps should not be boring, and the core value of Qiuqiu is to bring the pleasure of discovering apps during different activities. Qiuqiu’s app search engine is unique because it offers results based on your location, the time of day, and the things you like and do. Each scenario is expressed by a series of apps – education apps for the school day and travel apps for your vacation. It’s a compelling and interesting change from the traditional “editor’s choice” and selected apps lists found in many markets.
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Qiuqiu, the new app discovery engine is developed by AppChina, one of the leading third party Android markets. The founders are a group of very experienced senior engineers and product managers from STC Bing search technology centre and graduates from Tsinghua, Beijing and Fudan Universities. Being successful in the Android market, as Luo Chuan, the co-founder of AppChina, formerly CEO of MySpace China, said, means suppling the right apps at the right time. AppChina is moving forward to the field of search engine and data mining and try to develop a new way of discovering Android apps most suitable for you.
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Described as a location-based, real-time commerce platform that “makes the buying and selling of g
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How Zaarly Works • According to the company, consumers can post what they're looking for on Zaarly, describe how much they're willing to pay for it, and announce how soon they need it. • Zaarly will immediately share that request in the local community through the Zaarly platform. Users may also use Facebook, Twitter and other social media channels to find what they're looking for. • Nearby people or businesses will see what you want and connect to Zaarly to fulfill your request. • Zaarly allows buyers and sellers to “anonymously message and talk on the phone to facilitate the logistics of a transaction, enabling an in-person or virtual meeting to complete the transaction,” the company says.
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• To pay for the transaction, Zaarly features an integrated credit card payment system, “all within a safe and secure platform.” Users can also pay with cash
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Nearly one in five smartphone users are tapping into check-in services like Foursquare and Gowalla, according to a ComScore report released yesterday. A total of 16.7 million mobile-phone subscribers used location-based services on their phones in March. That amounts to about 7.1 percent of the entire population of mobile users. But among smartphone users specifically, 12.7 million checked in with such sites during the month, representing 17.6 percent of all smartphone owners, ComScore said. For the purposes of its study, ComScore included such location-based check-in services as Foursquare, Gowalla, and Facebook Places.
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Compared with most smartphone owners, those who used location-based sites on their phones also proved more likely to access other types of mobile content. More than 95 percent of them used their mobile browsers or mobile apps. Almost 62 percent grabbed the news on their mobile devices. And in a stat that will make retailers happy, almost one third of the users browsed to online retail sites on their phones, while one fourth accessed online shopping guides. Users of check-in sites also got a heavier dose of advertising. Almost 40 percent of respondents said they remembered seeing an online ad during March, compared with just 27.5 percent of all smartphone users who said the same thing.
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