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The overall market for virtual goods in the US is headed towards $2.9 billion for 2012, according to the Inside Virtual Goods report. That’s up from $2.2 billion this year, and $1.6 billion in 2010.

Virtual goods on Facebook are continuing to comprise more than half of that, going from $835 million in 2010 to $1.2 billion this year to $1.6 billion next year. The gains each year are around $400 million, which means growth is going from 50% down to around 35%. While the report doesn’t break out company-specific numbers publicly, Zynga’s pre-IPO filings indicate it made more than $300 million last quarter. Assuming that number stays around the same, look for Zynga to continue to its historical dominance with about 75% of the Facebook virtual goods market.

Mobile has also been coming into its own in the last 18 months, report co-author Charles Hudson tells me. The report estimates that mobile virtual goods (for games only, not including other digital media like iTunes songs) made $350 million this year, and will grow to $500 million next year.

Mobile Continues to Grow

Association, mobile spending is predicted to grow 39 percent and should come close to the$1.2 billion mark. With only 33% of US businesses having mobile friendly websites, the time is now to “go mobile” while the opportunity still exists.

YaCy has no web portal like that of traditional search engines, instead it relies on users to download a peer-to-peer software client, which crawls the web from users’ computers, and indexes sites they visit.

Instead, each user gets to make these decisions locally. The portal at search.yacy.net is just a limited demonstration. To get the full experience, you have to install YaCy locally (this usually takes no more than a minute). Then your computer will be part of the YaCy network, and you will be able to draw on the whole network for search results.

At FSFE, we find YaCy highly interesting because it’s part of a trend to replace centralised systems with distributed ones. We have Diaspora and other distributed social networks as an alternative to Facebook. We have identi.ca and its status.net platform as an alternative to Twitter, which users can install and run on their own servers. YaCy is one of less than a handful (to my knowledge) of distributed search engines.

With 2012 fast approaching along with it comes new mobile marketing opportunities that your business should follow as you consider efforts to spread the word about your brand and products and services through mobile. 

Mobile Visitation Grew 200% 

2011 has been a breakout year for growth in mobile visitation.  It featured a steep rise in text messaging, smartphone purchases and mobile advertising. Corporate use of mobile websites grew 210 percent in the last 12 months!

So, HP is now distancing itself from webOS under the guise of making it open source. It presumably could not find a company willing to buy the platform so now it is taking the only avenue that is available. HP now has very little way to make money off of webOS. As a licensed open source project, it is not going to be able to sell licenses to the platform, the way Microsoft does with Windows Phone. Nor does it have Google's clout in the advertising world to monetize webOS the way Android does. HP must pin its hope on the notion that developers, OEMs and carriers will pay HP for its software and cloud services in the development of webOS applications.

Herein lays the problem. As an open source project, developers will be able to choose whatever cloud and development tools they want. The fact that webOS is so closely tied to the Web does not help either because there are a variety of solutions to make HTML5 Web apps outside of HP. From the startup realm with companies like appMobi, Sencha, Appcelerator to enterprise developer companies like IBM and SAP, HP has no way to tie the development process to itself in an open source environment. Google has accepted this fact and lets the Android ecosystem do as it pleases because as long as people have Android devices in their hands, Google stands to make money from when and how they use the Web and native apps on the device.

Sensors, he said, have gotten so cheap that they are being embedded in all sorts of products. Pretty soon, every soda can and cereal box could have a built-in CPU, screen, and camera, along with Wi-Fi connectivity. And at that point, the gaming of life takes off. "You'll get up in the morning to brush your teeth and the toothbrush can sense that you're brushing," Schell said. "So, 'Hey, good job for you! Ten points' " from the toothpaste maker. You sit down to breakfast and get 10 points from Kellogg's for eating your Corn Flakes, then grab the bus because you get enviro-points from the government, which can be used as a tax deduction. Get to work on time, your employer gives you points. Drink Dr Pepper at lunch, points from the soda maker. Walk to a meeting instead of grabbing the shuttle, points from your health-insurance provider. Who knows how far this might run? Schell said.

Building on its success with laptops designed for developing countries, the One Laptop Per Child project is set to unveil a long-awaited tablet at CES next week. Here's what you get for $100.

The OLPC has been kicking around the idea of a super-affordable tablet for over a year. Originally known as the XO-3, but now dubbed the XO 3.0, the tablet will feature an 8-inch 1024x768 screen with some models also offering a PixelQi 3qi display that mimics E-paper. A Marvell Armada PXA618 chip and 512MB of RAM reside in the tablet's ruggedized shell and will run either Linux Sugar or Android OS.

You hear things about Facebook. You see things. As its audience matures, a subtle shift might be under way. Of course, numbers remain staggering. Facebook is heading toward the 800 million users mark, mostly by conquering new markets. The growth is distributed as follows: Middle-East Africa, Asia-Pacific and Latin America grow by about 60% a year; Europe by 35% to 40%; and North America by 25%.

It now seems Facebook's usage is undergoing a split. Active Facebookers become increasingly engaged, spend more time doing more stuff, while "reasonable" users (over 25) become more reluctant and careful.

older people are joining in western markets, while a younger audience grows in emerging ones. More changes are under way as the internet spreads on both landlines and mobile devices: over the past three years, China added more internet users than exist in the US today. Furthermore, in the fastest growing markets, Facebook captures more than 90% of all social network traffic. So, for the near future, Facebook doesn't have a growth problem.

A group of Internet activists gathered last week in an Internet Relay Chat (IRC) channel to begin planning an ambitious project—they hope to overcome electronic surveillance and censorship by creating a whole new Internet. The group, which coordinates its efforts through the Reddit social networking site, calls its endeavor The Darknet Project (TDP).

The goal behind the project is to create a global darknet, a decentralized web of interconnected wireless mesh networks that operate independently of each other and the conventional internet. In a wireless mesh network, individual nodes can relay data for other nodes, ensuring that the routing of data remains robust as nodes on the network are added and removed. The idea behind TDP is that such a network would be resistant to censorship and shutdown because there would be no central point of control over the infrastructure.

"Basically, the goal of the darknet plan project is to create an alternative, more free internet through a global mesh network," explained a TDP organizer who goes by the Internet handle 'Wolfeater.' "To accomplish this, we will establish local meshes and connect them via current infrastructure until our infrastructure begins to reach other meshes."

Africa is being tipped to pass one billion mobile subscriptions to become the world’s second largest mobile market by 2016 according to new research from analyst firm Informa.

Mobile activations in the continent, which currently stand at 616 million, are estimated to grow by more than 60 percent over the next five years making the region the world’s second largest telecom market behind only Asia.

Informa explains that the development of the region’s “relatively immature telecoms market” — thanks to increased competition and lower costs — combined with the continued growth of Africa’s population are the primary reasons for its growth predictions. The use of 3G is also tipped to rise at a strong rate from 6.6 percent of Africa’s total mobile subscribers today to 46 percent by the end-2016 .

Today, Google announced a change to its search algorithm that the company says will impact 35% of Web searches. The change builds on top of its previous “Caffeine” update in order to deliver more up-to-date and relevant search results, specifically those in areas where freshness matters. This includes things like recent events, hot topics, current reviews and breaking news items. Google says that the new algorithm knows that different types of searches have different freshness needs, and weighs them accordingly. For example, a search for a favorite recipe posted a few years ago may still be popular enough to rank highly, but searches for an unfolding news story or the latest review of the iPhone 4S should bring the newer, fresher content first, followed by older results.

Barclays Group analyst Ben Reitzes spoke to Apple CEO Tim Cook and CFO Peter Oppenheimer about the threat the new $199 e-reader/tablet hybrid poses to their uber-dominant iPad. Apparently the two execs were as cool as ice cubes in a fire-proof box on the matter. After the conversation, Reitzes wrote in a note to investors that the low price point will likely make some waves, but that the Android-based Kindle Fire also means more fragmentation in the tablet market--a phenomenon that has helped keep the iPad on top of the heap. Here's more of what Reitzes had to say:

While compatible with Android, the Apps work with Amazon products. The more fragmentation, the better, says Apple, since that could drive more consumers to the stable Apple platform. We believe that Apple will get more aggressive on price with the iPad eventually but not compromise the product quality and experience.

That remains to be seen. Amazon has so far contended that it's not looking to compete head-to-head with the iPad. The Kindle Fire's specs are significantly more spartan than those of Apple's slate, and--coupled with the disruptive price point--target a completely different type of tablet buyer (the iPad 2 starts at $499).

Google Offers went live in Brooklyn, New York today, much to the happiness of everyone from Kings County to Gowanus. Google Offers, a direct competitor to companies like Groupon and Living Social, first landed in Manhattan this past July with Belgian fries and mango chutney at Pommes Frites. Today, Google’s daily deal service is offering $4 general admission tickets to the New York Aquarium, which is 73% off the normal $14.95 price tag. The Aquarium, which is located just off the Coney Island boardwalk is open year round and features animals such as California sea lions, stingrays, tropical fish, moray eels, penguins, seals, otters, walruses, starfish, sea turtles and sharks!

Location Media Microsoft Mobile Sessions Shareables Social Media Twitter Video Editions Africa Asia Australia Canada Europe India Latin America Middle East UK United States Languages France Nederland Polska Portugal Romania Russia Google Offers is now live in Brooklyn: Starting with $4 for SHARKS! 9th November 2011 by Courtney Boyd Myers Google Offers went live in Brooklyn, New York today, much to the happiness of everyone from Kings County to Gowanus. Google Offers, a direct competitor to companies like Groupon and Living Social, first landed in Manhattan this past July with Belgian fries and mango chutney at Pommes Frites. Today, Google’s daily deal service is offering $4 general admission tickets to the New York Aquarium, which is 73% off the normal $14.95 price tag. The Aquarium, which is located just off the Coney Island boardwalk is open year round and features animals such as California sea lions, stingrays, tropical fish, moray eels, penguins, seals, otters, walruses, starfish, sea turtles and sharks!

The amount of money that Australian banks are spending on social media strategies is the equivalent of a “rounding error” when compared to the squillions they spend on advertising, delegates at a banking and finance conference heard on Friday. But the banks understand that although there isn’t yet a credible business case for much additional investment in the area, they can’t afford not to develop a presence on sites such as Facebook, Twitter and YouTube.

Speaking at the FST Media Technology and Innovation conference in Sydney on Friday Michael Weeding, head of digital banking for Citibank said that “We are probably not going to have a business case at this point in time” for heavier investment in social media bank. But he reminded delegates that the same once held true for mobile phone investment.

In a very short period of time mobile banking has moved from novelty item to mainstream banking platform, and social media could well follow.

With the exception of the Amazon Kindle Fire and the Barnes & Noble Nook Tablet, the Android tablet race is starting to look like the PC race of the early 2000s: SPEEDS AND FEEDS ... and not a lot else. Case in point is Asus' Eee Pad Transformer Prime, the first quad-core tablet to hit the market. That's right, people, four whole cores!

quad-core tablet

For $499, the price of a 16GB iPad, you get 32GB, and can get up to 64GB for just $100 more. It will ship with Android 3.2 Honeycomb, but Asus promises that it will get an over-the-air update to the eagerly anticipated Android 4.0 Ice Cream Sandwich "at a later date." Great, terrific, you know?

CNET reported that Klip was the fastest mobile video app to reach 100,000 downloads.  Founder Alain Rossmann believes Klip is creating new form of communication. "Mobile video is essentially emerging as a new communication medium," he tells us.  "Phones are in pockets all the time, they have incredibly good cameras and good networks, and all of those things create a dialogue among users that is really mediated through mobile video.

Shares of Amazon were down about 1% $202.52 by mid-morning Friday. The stock is up about 13% for the year to date. The Kindle Fire is estimated to cost a total of $201.70 to build each unit, a number that includes a bill of materials — or BOM — of $185.60, with another $16.10 in manufacturing costs for each unit, iSuppli estimates. The tear-down estimate does not include cost figures for software, licensing or royalties that Amazon may pay on the device.

Amazon began shipping the Kindle Fire on Monday, after first unveiling the device in late September. The tablet costs $199 — about 60% less than the cheapest iPad from Apple Inc. /quotes/zigman/68270/quotes/nls/aapl AAPL -0.16% , which currently dominates the tablet market. Analysts expect the Kindle Fire to make the largest dent in the tablet market next to the iPad, after other devices using Google’s /quotes/zigman/93888/quotes/nls/goog GOOG -0.89%  Android operating system have largely failed to generate strong sales. The low price of the device, along with Amazon’s large library of books and other digital content, are expected to contribute to the appeal of the Kindle Fire. But Amazon does not break out data on its device sales.

At the Nordic Exceptional Trendshop (NEXT) conference in Aarhus, Denmark today, Clark Dodsworth gave a talk about how contextual awareness will transform our usage of devices such as mobile phones. Contextual awareness uses a variety of sensors in a device to give you information that’s relevant to what you’re doing. Imagine your phone being able to offer relevant alerts for traffic when it knows you’re driving, for example. As Dodsworth notes, Apple’s purchase of ‘virtual assistant’ service Siri last year is one example of how this is set to become a reality. He believes contextual awareness features will soon be built into mobile operating systems as standard.