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Vernon Fowler

New Rules for the New Economy - 1 views

www.wired.com/...newrules_pr.html

NET205 economy network

shared by Vernon Fowler on 26 Jul 11 - Cached
  • distinct opportunities and its own new rules
  • often referred to as the Information Economy, because of information's superior role (rather than material resources or capital) in creating wealth
  • all the most promising technologies making their debut now are chiefly due to communication between computers - that is, to connections rather than to computations
  • ...43 more annotations...
  • extend the relationships and communications between all beings and all objects
    • Vernon Fowler
      Vernon Fowler on 27 Jul 11
       
      For example, connecting MailChimp to CRMs, payment gateways (PayPal, Amazon), web store software, and social networks such as Twitter and Facebook.
  • Take these principles, then, as rules of thumb for the interim.
  • Soon, all manufactured objects, from tennis shoes to hammers to lamp shades to cans of soup, will have embedded in them a tiny sliver of thought.
  • estimates that we'll see 500 million of these by 2002
  • As we implant a billion specks of our thought into everything we make, we are also connecting them up.
  • As we implant a billion specks of our thought into everything we make, we are also connecting them up.
  • dumb parts, properly connected, yield smart results.
  • Adding a few more members can dramatically increase the value for all members.
  • The fax effect suggests that the more plentiful things become, the more valuable they become.
  • The compounded successes of Microsoft, FedEx, fax machines, and the Internet all hinge on the prime law of networks: value explodes exponentially with membership, while this value explosion sucks in yet more members.
  • anyone purchasing a fax machine becomes an evangelist for the fax network
  • Plentitude
  • In biology, the tipping points of fatal diseases are fairly high, but in technology, they seem to trigger at much lower percentages of victims or members.
  • The Network Economy is a lily pond. The Web, as one example, is a leaf doubling in size every six months.
  • By contrast, networked increasing returns are created and shared by the entire network.
  • We use the supreme virtues of networked communications to directly and indirectly create better versions of networked communications.
  • Indeed, all items that can be copied, both tangible and intangible, adhere to the law of inverted pricing and become cheaper as they improve.
  • the most valuable things of all should be those that are given away.
  • Once the product's worth and indispensability is established, the company sells auxiliary services or upgrades, enabling it to continue its generosity and maintaining this marvelous circle.
  • Cellular phones are given away to sell their services.
  • In a Network Economy, innovations must first be seeded into the inefficiencies of the gift economy to later sprout in the commercial economy's efficiencies.
  • Giving stuff away garners human attention, or mind share, which then leads to market share.
  • Cellular phones are given away to sell their services.
  • First, think of "free" as a design goal for pricing.
  • First, think of "free" as a design goal for pricing.
  • irst, think of "free" as a design goal for pricing
  • First, think of "free" as a design goal for pricing.
  • First, think of "free" as a design goal for pricing.
  • First, think of "free" as a design goal for pricing.
  • First, think of "free" as a design goal for pricing.
  • First, think of "free" as a design goal for pricing.
  • First, think of "free" as a design goal for pricing.
  • Second, while one product is free, this usually positions other services to be valuable.
  • Network Economy
  • dumb parts, properly connected, yield smart results
  • So strong is this network value that anyone purchasing a fax machine becomes an evangelist for the fax network. "Do you have a fax?" fax owners ask you. "You should get one." Why? Your purchase increases the worth of their machine.
  • Lower tipping points, in turn, mean that the threshold of significance - the period before the tipping point during which a movement, growth, or innovation must be taken seriously - is also dramatically lower than it was during the industrial age.
  • Almost from their birth in 1971, microprocessors have lived in the realm of inverted pricing.
  • A network is like a country. In both, the surest route to raising one's own prosperity is raising the system's prosperity.
  • The net is like a country, but with three important differences: 1) No geographical or temporal boundaries exist - relations flow 24 by 7 by 365. 2) Relations in the Network Economy are more tightly coupled, more intense, more persistent, and more intimate in many ways than those in a country. 3) Multiple overlapping networks exist, with multiple overlapping allegiances. Yet, in every network, the rule is the same. For maximum prosperity, feed the web first.
  • Finding the next peak is suddenly the next life-or-death assignment.
  • In the Network Economy, the net wins. All transactions and objects will tend to obey network logic.
  • When you are solving problems, you are investing in your weaknesses; when you are seeking opportunities, you are banking on the network.
  • Vernon Fowler on 26 Jul 11
     
    By Kevin Kelly Twelve dependable principles for thriving in a turbulent world
Vernon Fowler

Network economy - Wikipedia, the free encyclopedia - 0 views

en.wikipedia.org/...Network_economy

NET205 economy network wikipedia

shared by Vernon Fowler on 26 Jul 11 - No Cached
  • Kelly (1998) states that in a network economy, value is created and shared by all members of a network rather than by individual companies and that economies of scale stem from the size of the network - not the enterprise.
  • Rifkin (2000) proposes that as markets make way for networks, ownership is being replaced by access rights because ownership becomes increasingly marginal to business success and economic progress.
  • Vernon Fowler on 26 Jul 11
     
    "stems from its development by a single enterprise"
Vernon Fowler

The Art, Science and Business of Recommendation Engines - 0 views

www.readwriteweb.com/...recommendation_engines.php

NET205 marketing movie DVD business recommendation amazon netflix ecommerce

shared by Vernon Fowler on 03 Jul 11 - Cached
  • A good recommendation engine can make a difference not just for Netflix, but for any online business. This is because there are two fundamental activities online - Search and Browse. When a consumer knows exactly what she is looking for, she searches for it. But when she is not looking for anything specific, she browses. It is the browsing that holds the golden opportunity for a recommendation system, because the user is not focused on finding a specific thing - she is open to suggestions.
  • The main approaches fall into the following categories:
  • Personalized recommendation - recommend things based on the individual's past behavior Social recommendation - recommend things based on the past behavior of similar users Item recommendation - recommend things based on the thing itself A combination of the three approaches above
    • Vernon Fowler
      Vernon Fowler on 03 Jul 11
       
      Like Netflix, all 3 are key to the Quickflix approach.
  • Vernon Fowler on 03 Jul 11
     
    "In October last year, Netflix launched an unusual contest. The online movie rental company is offering 1 million dollars to anyone who can improve their recommendation engine by 10%. Netflix is known for its innovation and bold moves and in the grand scheme of things, $1M is not a lot of money for such a business."
Vernon Fowler

DVDs - Plans - 0 views

bigpond.custhelp.com/...14717

shared by Vernon Fowler on 03 Jul 11 - No Cached
  • (If you are on a fixed contract, you can cancel it and pay a cancellation fee)
    • Vernon Fowler
      Vernon Fowler on 03 Jul 11
       
      Nasty fees.
Vernon Fowler

Webflicks - Online DVD Rental and Blu-Ray Hire, Rent Movies Online - 0 views

webflicks.com.au/...aboutCustomerService.php

shared by Vernon Fowler on 03 Jul 11 - No Cached
  • late return fees, 45 day penalty fees
    • Vernon Fowler
      Vernon Fowler on 03 Jul 11
       
      Nasty fees from webflicks.
Katrina Comyns

Cheap Adwords tactic in crowded market | DeanKennedy.com - 0 views

www.deankennedy.com/...words-tactic-in-crowded-market

NET205 quickflix google

shared by Katrina Comyns on 03 Jul 11 - No Cached
  • Katrina Comyns on 03 Jul 11
     
    Flying up to Sydney today for our quarterly Platinum mastermind meeting, I noticed an interesting use of Adwords by an advertiser on the in-flight Virgin Blue television service. The advertiser was Quickflix Movie Rentals, who have an online DVD rental business. It's a pretty competitive field.
Vernon Fowler

Quickflix Hybrid Multiplatform Service Launching 2011 - 0 views

www.slideshare.net/...x-t-commercialising-video-2010

NET205 movie quickflix business future online DVD service hybrid

shared by Vernon Fowler on 29 Jun 11 - No Cached
  • Vernon Fowler on 29 Jun 11
     
    "Hybrid Multiplatform Delivery "It's all about the Customer, Stupid!" Tim Parsons - Commercialising Video Sept 2010"
Vernon Fowler

Media: A world of hits | The Economist - 0 views

www.economist.com/...displayStory.cfm

NET205 movie quickflix business

shared by Vernon Fowler on 29 Jun 11 - No Cached
  • Vernon Fowler on 29 Jun 11
     
    "Ever-increasing choice was supposed to mean the end of the blockbuster. It has had the opposite effect Nov 26th 2009 | From The Economist print edition"
Vernon Fowler

Quickflix Investor Briefing - 0 views

media.wotnews.com.au/...00961408.pdf

NET205 online business movie quickflix

shared by Vernon Fowler on 29 Jun 11 - Cached
  • Vernon Fowler on 29 Jun 11
     
    June 2009
Vernon Fowler

The Long Tail Debate: A Response to Chris Anderson - Anita Elberse - Harvard Business R... - 0 views

blogs.hbr.org/...ong_tail_debate_a_respons.html

NET205 online business debate

shared by Vernon Fowler on 29 Jun 11 - No Cached
  • Vernon Fowler on 29 Jun 11
     
    "I am pleased to see that my recent article in the Harvard Business Review, "Should You Invest in the Long Tail?", has stirred up a debate among long-tail enthusiasts and critics alike. "
Katrina Comyns

Destra in asset quick flick - 0 views

www.docstoc.com/...Destra-in-asset-quick-flick

NET205 quickflix

shared by Katrina Comyns on 28 Jun 11 - No Cached
  • Katrina Comyns on 28 Jun 11
     
    Destra in asset quick flick
Vernon Fowler

Quickflix ready to ride wave of online movies | The Australian - 0 views

www.theaustralian.com.au/...story-e6frg996-1226016767583

NET205 quickflix movie future market online distribution

shared by Vernon Fowler on 27 Jun 11 - Cached
  • Vernon Fowler on 27 Jun 11
     
    "WE don't want world domination," says Stephen Langsford, the executive chairman of online DVD rental company Quickflix. That's just as well, because Quickflix has yet to turn a profit in the seven years since Langsford launched the venture, and its $15 million market capitalisation places it in true minnow territory. But that's all about to change, according to the ever sanguine Langsford, a former internet entrepreneur who worked for one-time market darling Sausage Software in the late 1990s before the dotcom crash. Langsford is promising the market that this will be the year online distribution becomes a reality for Quickflix, which has weathered years of losses but invested precious capital into boosting its subscriber base to an impressive 80,000. He says the arrival of internet-enabled televisions in Australian stores later this year, coupled with the proliferation of popular devices such as the iPhone and the iPad, mean Quickflix is ideally positioned to lead the streaming revolution.
Vernon Fowler

Quickflix Digital Distribution Coming Soon | Gizmodo Australia - 0 views

www.gizmodo.com.au/...gital-distribution-coming-soon

NET205 australia quickflix

shared by Vernon Fowler on 26 Jun 11 - No Cached
  • Vernon Fowler on 26 Jun 11
     
    "Netflix in the US started as a DVD rental company, but has quickly transfigured into the online movie download service of choice for Americans. It looks like Quickflix in Australia is hoping to follow that example in the near future, given they are advertising for technical support officers with "a sound knowledge of Broadband connectivity via PC, Mac, smartphone and iPad.""
Vernon Fowler

Quickflix's Global Marketing Strategic Plan | Curtin Business School - 0 views

www.business.curtin.edu.au/...lobal-marketing-strategic-plan

NET205 marketing quickflix

shared by Vernon Fowler on 26 Jun 11 - No Cached
  • Vernon Fowler on 26 Jun 11
     
    "Quickflix's Global Marketing Strategic Plan Please note: this event has passed Date: Friday 1 April 2011 Time: 10:00am - 11:00am Location: 201.412 Speaker: Stephen Langsford Stephen Langsford, the founder and CEO of Quickflix (www.quickflix.com.au), as a guest speaker on 1st of April. Quickflix is Australia's leading online movie rental company, headquartered here in Perth with 66,000 active customers, a revenue of $9m p.a and a double-digit growth rate. Stephen will introduce his company and business model, marketing strategies and give a future outlook of a company in a dynamic market. It would be too good an opportunity to miss. Plenty of time for Q&A. A great way for networking and getting a glimpse into the marketing and movie industry."
Katrina Comyns

Skinny Cow Ice-Cream launches Facebook Chick Flick Club for women via Publicis Mojo, Me... - 0 views

www.campaignbrief.com/...skinny-cow-ice-cream-team.html

NET205 quickflix marketing

shared by Katrina Comyns on 26 Jun 11 - No Cached
  • Katrina Comyns on 26 Jun 11
     
    Skinny Cow Ice cream, via Publicis Mojo, Melbourne, has launched a Facebook community, the Chick Flick Club, for women to discuss and celebrate the films they love. On the Facebook page, women can engage with Skinny to discuss and review 'chick' oriented films much like a book club.
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