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Vernon Fowler

The Art, Science and Business of Recommendation Engines - 0 views

  • A good recommendation engine can make a difference not just for Netflix, but for any online business. This is because there are two fundamental activities online - Search and Browse. When a consumer knows exactly what she is looking for, she searches for it. But when she is not looking for anything specific, she browses. It is the browsing that holds the golden opportunity for a recommendation system, because the user is not focused on finding a specific thing - she is open to suggestions.
  • The main approaches fall into the following categories:
  • Personalized recommendation - recommend things based on the individual's past behavior Social recommendation - recommend things based on the past behavior of similar users Item recommendation - recommend things based on the thing itself A combination of the three approaches above
    • Vernon Fowler
       
      Like Netflix, all 3 are key to the Quickflix approach.
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    "In October last year, Netflix launched an unusual contest. The online movie rental company is offering 1 million dollars to anyone who can improve their recommendation engine by 10%. Netflix is known for its innovation and bold moves and in the grand scheme of things, $1M is not a lot of money for such a business."
Vernon Fowler

Quickflix Digital Distribution Coming Soon | Gizmodo Australia - 0 views

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    "Netflix in the US started as a DVD rental company, but has quickly transfigured into the online movie download service of choice for Americans. It looks like Quickflix in Australia is hoping to follow that example in the near future, given they are advertising for technical support officers with "a sound knowledge of Broadband connectivity via PC, Mac, smartphone and iPad.""
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