Group items tagged

"Quickflix's Global Marketing Strategic Plan Please note: this event has passed Date: Friday 1 April 2011 Time: 10:00am - 11:00am Location: 201.412 Speaker: Stephen Langsford Stephen Langsford, the founder and CEO of Quickflix (www.quickflix.com.au), as a guest speaker on 1st of April. Quickflix is Australia's leading online movie rental company, headquartered here in Perth with 66,000 active customers, a revenue of $9m p.a and a double-digit growth rate. Stephen will introduce his company and business model, marketing strategies and give a future outlook of a company in a dynamic market. It would be too good an opportunity to miss. Plenty of time for Q&A. A great way for networking and getting a glimpse into the marketing and movie industry."

"In October last year, Netflix launched an unusual contest. The online movie rental company is offering 1 million dollars to anyone who can improve their recommendation engine by 10%. Netflix is known for its innovation and bold moves and in the grand scheme of things, $1M is not a lot of money for such a business."

"I am pleased to see that my recent article in the Harvard Business Review, "Should You Invest in the Long Tail?", has stirred up a debate among long-tail enthusiasts and critics alike. "

"A decade after the first internet boom bubbled and burst some believe there is another dot.com bubble forming. The money inflows and the enormous valuations - think Facebook at more than 70 billion - have prompted cries of 'bubble'. But many argue that internet business models are far more viable now, and the big money is largely forming around private companies - not public companies - so it is much less likely this time around that ordinary investors will lose their shirts. Another major difference is the international spread of money - of the 25 biggest internet deals in the past year, 15 were non-US investments and 12 were Chinese."

"stems from its development by a single enterprise"

Stephen Langsford is 46 and is the executive director and founder of Quickflix, the online movie subscription company. Langsford has started several successful start-ups and talks about how Quickflix is going, looks back on his other two business, and the changes are that are coming online for us all.

I highly recommend listening/reading this one

. ONLINE DVD rental company Quickflix has boosted its subscriber numbers by more than 12,000 in the March quarter - more than what it added in the 2010 financial year.

Flying up to Sydney today for our quarterly Platinum mastermind meeting, I noticed an interesting use of Adwords by an advertiser on the in-flight Virgin Blue television service. The advertiser was Quickflix Movie Rentals, who have an online DVD rental business. It's a pretty competitive field.

"WE don't want world domination," says Stephen Langsford, the executive chairman of online DVD rental company Quickflix. That's just as well, because Quickflix has yet to turn a profit in the seven years since Langsford launched the venture, and its $15 million market capitalisation places it in true minnow territory. But that's all about to change, according to the ever sanguine Langsford, a former internet entrepreneur who worked for one-time market darling Sausage Software in the late 1990s before the dotcom crash. Langsford is promising the market that this will be the year online distribution becomes a reality for Quickflix, which has weathered years of losses but invested precious capital into boosting its subscriber base to an impressive 80,000. He says the arrival of internet-enabled televisions in Australian stores later this year, coupled with the proliferation of popular devices such as the iPhone and the iPad, mean Quickflix is ideally positioned to lead the streaming revolution.

June 2009

"Ever-increasing choice was supposed to mean the end of the blockbuster. It has had the opposite effect Nov 26th 2009 | From The Economist print edition"

"Hybrid Multiplatform Delivery "It's all about the Customer, Stupid!" Tim Parsons - Commercialising Video Sept 2010"