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Vernon Fowler

New Rules for the New Economy - 1 views

  • distinct opportunities and its own new rules
  • often referred to as the Information Economy, because of information's superior role (rather than material resources or capital) in creating wealth
  • all the most promising technologies making their debut now are chiefly due to communication between computers - that is, to connections rather than to computations
  • ...43 more annotations...
  • extend the relationships and communications between all beings and all objects
    • Vernon Fowler
       
      For example, connecting MailChimp to CRMs, payment gateways (PayPal, Amazon), web store software, and social networks such as Twitter and Facebook.
  • Take these principles, then, as rules of thumb for the interim.
  • Soon, all manufactured objects, from tennis shoes to hammers to lamp shades to cans of soup, will have embedded in them a tiny sliver of thought.
  • estimates that we'll see 500 million of these by 2002
  • As we implant a billion specks of our thought into everything we make, we are also connecting them up.
  • As we implant a billion specks of our thought into everything we make, we are also connecting them up.
  • dumb parts, properly connected, yield smart results.
  • Adding a few more members can dramatically increase the value for all members.
  • The fax effect suggests that the more plentiful things become, the more valuable they become.
  • The compounded successes of Microsoft, FedEx, fax machines, and the Internet all hinge on the prime law of networks: value explodes exponentially with membership, while this value explosion sucks in yet more members.
  • anyone purchasing a fax machine becomes an evangelist for the fax network
  • Plentitude
  • In biology, the tipping points of fatal diseases are fairly high, but in technology, they seem to trigger at much lower percentages of victims or members.
  • The Network Economy is a lily pond. The Web, as one example, is a leaf doubling in size every six months.
  • By contrast, networked increasing returns are created and shared by the entire network.
  • We use the supreme virtues of networked communications to directly and indirectly create better versions of networked communications.
  • Indeed, all items that can be copied, both tangible and intangible, adhere to the law of inverted pricing and become cheaper as they improve.
  • the most valuable things of all should be those that are given away.
  • Once the product's worth and indispensability is established, the company sells auxiliary services or upgrades, enabling it to continue its generosity and maintaining this marvelous circle.
  • Cellular phones are given away to sell their services.
  • In a Network Economy, innovations must first be seeded into the inefficiencies of the gift economy to later sprout in the commercial economy's efficiencies.
  • Giving stuff away garners human attention, or mind share, which then leads to market share.
  • Cellular phones are given away to sell their services.
  • First, think of "free" as a design goal for pricing.
  • First, think of "free" as a design goal for pricing.
  • irst, think of "free" as a design goal for pricing
  • First, think of "free" as a design goal for pricing.
  • First, think of "free" as a design goal for pricing.
  • First, think of "free" as a design goal for pricing.
  • First, think of "free" as a design goal for pricing.
  • First, think of "free" as a design goal for pricing.
  • First, think of "free" as a design goal for pricing.
  • Second, while one product is free, this usually positions other services to be valuable.
  • Network Economy
  • dumb parts, properly connected, yield smart results
  • So strong is this network value that anyone purchasing a fax machine becomes an evangelist for the fax network. "Do you have a fax?" fax owners ask you. "You should get one." Why? Your purchase increases the worth of their machine.
  • Lower tipping points, in turn, mean that the threshold of significance - the period before the tipping point during which a movement, growth, or innovation must be taken seriously - is also dramatically lower than it was during the industrial age.
  • Almost from their birth in 1971, microprocessors have lived in the realm of inverted pricing.
  • A network is like a country. In both, the surest route to raising one's own prosperity is raising the system's prosperity.
  • The net is like a country, but with three important differences: 1) No geographical or temporal boundaries exist - relations flow 24 by 7 by 365. 2) Relations in the Network Economy are more tightly coupled, more intense, more persistent, and more intimate in many ways than those in a country. 3) Multiple overlapping networks exist, with multiple overlapping allegiances. Yet, in every network, the rule is the same. For maximum prosperity, feed the web first.
  • Finding the next peak is suddenly the next life-or-death assignment.
  • In the Network Economy, the net wins. All transactions and objects will tend to obey network logic.
  • When you are solving problems, you are investing in your weaknesses; when you are seeking opportunities, you are banking on the network.
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    By Kevin Kelly Twelve dependable principles for thriving in a turbulent world
Katrina Comyns

Optus - About Optus - Optus & Quickflix to deliver a new home entertainment service - 0 views

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    Optus and home entertainment provider Quickflix today announced a marketing alliance to promote online DVD rental to Australian households. Consumer interest in DVDs has exploded in Australia with approximately 50 per cent of households now owning a player. Quickflix, a new Australian venture, will tap into that market.
Vernon Fowler

Quickflix Digital Distribution Coming Soon | Gizmodo Australia - 0 views

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    "Netflix in the US started as a DVD rental company, but has quickly transfigured into the online movie download service of choice for Americans. It looks like Quickflix in Australia is hoping to follow that example in the near future, given they are advertising for technical support officers with "a sound knowledge of Broadband connectivity via PC, Mac, smartphone and iPad.""
Vernon Fowler

Quickflix Hybrid Multiplatform Service Launching 2011 - 0 views

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    "Hybrid Multiplatform Delivery "It's all about the Customer, Stupid!" Tim Parsons - Commercialising Video Sept 2010"
Katrina Comyns

Partnership Marketing » Quickflix appoints Partnership Marketing - 0 views

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    Partnership Marketing, Asia's leading partnership marketing agency, has been engaged by Quickflix, Australia's leading online DVD rental subscription service. Partnership Marketing will create partnerships between Quickflix and desirable lifestyle and consumer brands leveraging everyone's love of great movie entertainment to drive even more Quickflix fans.
Katrina Comyns

Cheap Adwords tactic in crowded market | DeanKennedy.com - 0 views

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    Flying up to Sydney today for our quarterly Platinum mastermind meeting, I noticed an interesting use of Adwords by an advertiser on the in-flight Virgin Blue television service. The advertiser was Quickflix Movie Rentals, who have an online DVD rental business. It's a pretty competitive field.
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