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Online dvd rental company Quickflix has appointed Digital Network Sales to handle its media sales account. 1 September 2010: Quickflix Limited, Australia's leading online DVD rental and movie subscription company, has appointed Digital Network Sales (DNS) as their new media sales representative.

Optus and home entertainment provider Quickflix today announced a marketing alliance to promote online DVD rental to Australian households. Consumer interest in DVDs has exploded in Australia with approximately 50 per cent of households now owning a player. Quickflix, a new Australian venture, will tap into that market.

We're Australia's leading online movie rental company offering a whole new way to discover and enjoy great movies and TV shows. Whether through this website or our new iPhone app you can subscribe to our huge range of latest release, independent and classic DVD and Blu-ray titles.

So will they struggle? Not in the short term, but in the long term as major telecommunication carriers, CE vendors like Sony and Apple, and TV companies like Seven Media and Foxtel start rolling out content delivery systems up against them in the Australian market.

"WE don't want world domination," says Stephen Langsford, the executive chairman of online DVD rental company Quickflix. That's just as well, because Quickflix has yet to turn a profit in the seven years since Langsford launched the venture, and its $15 million market capitalisation places it in true minnow territory. But that's all about to change, according to the ever sanguine Langsford, a former internet entrepreneur who worked for one-time market darling Sausage Software in the late 1990s before the dotcom crash. Langsford is promising the market that this will be the year online distribution becomes a reality for Quickflix, which has weathered years of losses but invested precious capital into boosting its subscriber base to an impressive 80,000. He says the arrival of internet-enabled televisions in Australian stores later this year, coupled with the proliferation of popular devices such as the iPhone and the iPad, mean Quickflix is ideally positioned to lead the streaming revolution.

June 2009

"Ever-increasing choice was supposed to mean the end of the blockbuster. It has had the opposite effect Nov 26th 2009 | From The Economist print edition"