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Vernon Fowler

New dot com boom - Saturday Breakfast RN - 14 May 2011 - 0 views

www.abc.net.au/...3215246.htm

NET205

shared by Vernon Fowler on 12 Jun 11 - No Cached
  • Vernon Fowler on 12 Jun 11
     
    "A decade after the first internet boom bubbled and burst some believe there is another dot.com bubble forming. The money inflows and the enormous valuations - think Facebook at more than 70 billion - have prompted cries of 'bubble'. But many argue that internet business models are far more viable now, and the big money is largely forming around private companies - not public companies - so it is much less likely this time around that ordinary investors will lose their shirts. Another major difference is the international spread of money - of the 25 biggest internet deals in the past year, 15 were non-US investments and 12 were Chinese."
Vernon Fowler

New Rules for the New Economy - 1 views

www.wired.com/...newrules_pr.html

NET205 economy network

shared by Vernon Fowler on 26 Jul 11 - Cached
  • distinct opportunities and its own new rules
  • often referred to as the Information Economy, because of information's superior role (rather than material resources or capital) in creating wealth
  • all the most promising technologies making their debut now are chiefly due to communication between computers - that is, to connections rather than to computations
  • ...43 more annotations...
  • extend the relationships and communications between all beings and all objects
    • Vernon Fowler
      Vernon Fowler on 27 Jul 11
       
      For example, connecting MailChimp to CRMs, payment gateways (PayPal, Amazon), web store software, and social networks such as Twitter and Facebook.
  • Take these principles, then, as rules of thumb for the interim.
  • Soon, all manufactured objects, from tennis shoes to hammers to lamp shades to cans of soup, will have embedded in them a tiny sliver of thought.
  • estimates that we'll see 500 million of these by 2002
  • As we implant a billion specks of our thought into everything we make, we are also connecting them up.
  • As we implant a billion specks of our thought into everything we make, we are also connecting them up.
  • dumb parts, properly connected, yield smart results.
  • Adding a few more members can dramatically increase the value for all members.
  • The fax effect suggests that the more plentiful things become, the more valuable they become.
  • The compounded successes of Microsoft, FedEx, fax machines, and the Internet all hinge on the prime law of networks: value explodes exponentially with membership, while this value explosion sucks in yet more members.
  • anyone purchasing a fax machine becomes an evangelist for the fax network
  • Plentitude
  • In biology, the tipping points of fatal diseases are fairly high, but in technology, they seem to trigger at much lower percentages of victims or members.
  • The Network Economy is a lily pond. The Web, as one example, is a leaf doubling in size every six months.
  • By contrast, networked increasing returns are created and shared by the entire network.
  • We use the supreme virtues of networked communications to directly and indirectly create better versions of networked communications.
  • Indeed, all items that can be copied, both tangible and intangible, adhere to the law of inverted pricing and become cheaper as they improve.
  • the most valuable things of all should be those that are given away.
  • Once the product's worth and indispensability is established, the company sells auxiliary services or upgrades, enabling it to continue its generosity and maintaining this marvelous circle.
  • Cellular phones are given away to sell their services.
  • In a Network Economy, innovations must first be seeded into the inefficiencies of the gift economy to later sprout in the commercial economy's efficiencies.
  • Giving stuff away garners human attention, or mind share, which then leads to market share.
  • Cellular phones are given away to sell their services.
  • First, think of "free" as a design goal for pricing.
  • First, think of "free" as a design goal for pricing.
  • irst, think of "free" as a design goal for pricing
  • First, think of "free" as a design goal for pricing.
  • First, think of "free" as a design goal for pricing.
  • First, think of "free" as a design goal for pricing.
  • First, think of "free" as a design goal for pricing.
  • First, think of "free" as a design goal for pricing.
  • First, think of "free" as a design goal for pricing.
  • Second, while one product is free, this usually positions other services to be valuable.
  • Network Economy
  • dumb parts, properly connected, yield smart results
  • So strong is this network value that anyone purchasing a fax machine becomes an evangelist for the fax network. "Do you have a fax?" fax owners ask you. "You should get one." Why? Your purchase increases the worth of their machine.
  • Lower tipping points, in turn, mean that the threshold of significance - the period before the tipping point during which a movement, growth, or innovation must be taken seriously - is also dramatically lower than it was during the industrial age.
  • Almost from their birth in 1971, microprocessors have lived in the realm of inverted pricing.
  • A network is like a country. In both, the surest route to raising one's own prosperity is raising the system's prosperity.
  • The net is like a country, but with three important differences: 1) No geographical or temporal boundaries exist - relations flow 24 by 7 by 365. 2) Relations in the Network Economy are more tightly coupled, more intense, more persistent, and more intimate in many ways than those in a country. 3) Multiple overlapping networks exist, with multiple overlapping allegiances. Yet, in every network, the rule is the same. For maximum prosperity, feed the web first.
  • Finding the next peak is suddenly the next life-or-death assignment.
  • In the Network Economy, the net wins. All transactions and objects will tend to obey network logic.
  • When you are solving problems, you are investing in your weaknesses; when you are seeking opportunities, you are banking on the network.
  • Vernon Fowler on 26 Jul 11
     
    By Kevin Kelly Twelve dependable principles for thriving in a turbulent world
Vernon Fowler

Network economy - Wikipedia, the free encyclopedia - 0 views

en.wikipedia.org/...Network_economy

NET205 economy network wikipedia

shared by Vernon Fowler on 26 Jul 11 - No Cached
  • Kelly (1998) states that in a network economy, value is created and shared by all members of a network rather than by individual companies and that economies of scale stem from the size of the network - not the enterprise.
  • Rifkin (2000) proposes that as markets make way for networks, ownership is being replaced by access rights because ownership becomes increasingly marginal to business success and economic progress.
  • Vernon Fowler on 26 Jul 11
     
    "stems from its development by a single enterprise"
Katrina Comyns

Avant Card - Australia's only national free postcard advertising company - 0 views

www.avantcard.com.au/Award.php

NET205 quickflix marketing

shared by Katrina Comyns on 26 Jun 11 - No Cached
  • Katrina Comyns on 26 Jun 11
     
    CARD OF THE MONTH -December 2007 We welcome Natalie Pidgeon from Universal McCann as our guest judge for the month of December. Here's a bit about Natalie:Natalie Pidgeon, Insights & Ideation Director of Universal McCannNatalie has worked in Marketing Communications for 19 years and has the pleasure of working across most industries and fab clients such as Coca-Cola, Procter & Gamble, Motorola, Samsung, Kraft and J&J.
Katrina Comyns

taboo - recent campaigns - quickflix - stocking stuffers - 0 views

www.taboo.com.au/_campaigns_quickflix_xmas.html

NET205 quickflix marketing advertising design

shared by Katrina Comyns on 26 Jun 11 - No Cached
  • Katrina Comyns on 26 Jun 11
     
    The search for Christmas presents can be a long and tiresome process, that even once complete, is fraught with the stress of wondering whether recipients are going to like the gifts they're given. To resolve this problem, and highlight the benefits of Quickflix membership, Taboo and Quickflix devised the gift that keeps on giving.
Katrina Comyns

Will Quickflix Survive A Content War? - Smarthouse - 0 views

www.smarthouse.com.au/...G4K7D9W8

NET205 quickflix past

shared by Katrina Comyns on 26 Jun 11 - No Cached
  • Katrina Comyns on 26 Jun 11
     
    So will they struggle? Not in the short term, but in the long term as major telecommunication carriers, CE vendors like Sony and Apple, and TV companies like Seven Media and Foxtel start rolling out content delivery systems up against them in the Australian market.
Katrina Comyns

Optus - About Optus - Optus & Quickflix to deliver a new home entertainment service - 0 views

www.optus.com.au/...new+home+entertainment+service

NET205 quickflix past

shared by Katrina Comyns on 26 Jun 11 - No Cached
  • Katrina Comyns on 26 Jun 11
     
    Optus and home entertainment provider Quickflix today announced a marketing alliance to promote online DVD rental to Australian households. Consumer interest in DVDs has exploded in Australia with approximately 50 per cent of households now owning a player. Quickflix, a new Australian venture, will tap into that market.
Katrina Comyns

How to Hire Movies, Hire Videos & DVDs Online at Quickflix - 1 views

www.quickflix.com.au/...media

NET205 quickflix DVD marketing media blog

shared by Katrina Comyns on 26 Jun 11 - No Cached
  • Katrina Comyns on 26 Jun 11
     
    We're Australia's leading online movie rental company offering a whole new way to discover and enjoy great movies and TV shows. Whether through this website or our new iPhone app you can subscribe to our huge range of latest release, independent and classic DVD and Blu-ray titles.
Katrina Comyns

Partnership Marketing » Quickflix appoints Partnership Marketing - 0 views

partnershipmarketing.com/?p=1359

NET205 quickflix marketing

shared by Katrina Comyns on 26 Jun 11 - No Cached
  • Katrina Comyns on 26 Jun 11
     
    Partnership Marketing, Asia's leading partnership marketing agency, has been engaged by Quickflix, Australia's leading online DVD rental subscription service. Partnership Marketing will create partnerships between Quickflix and desirable lifestyle and consumer brands leveraging everyone's love of great movie entertainment to drive even more Quickflix fans.
Katrina Comyns

Skinny Cow Ice-Cream launches Facebook Chick Flick Club for women via Publicis Mojo, Me... - 0 views

www.campaignbrief.com/...skinny-cow-ice-cream-team.html

NET205 quickflix marketing

shared by Katrina Comyns on 26 Jun 11 - No Cached
  • Katrina Comyns on 26 Jun 11
     
    Skinny Cow Ice cream, via Publicis Mojo, Melbourne, has launched a Facebook community, the Chick Flick Club, for women to discuss and celebrate the films they love. On the Facebook page, women can engage with Skinny to discuss and review 'chick' oriented films much like a book club.
Katrina Comyns

Why the internet will beat the downturn - 1 views

www.smartcompany.com.au/...et-will-beat-the-downturn.html

NET205 quickflix

shared by Katrina Comyns on 26 Jun 11 - No Cached
  • Katrina Comyns on 26 Jun 11
     
    Stephen Langsford is 46 and is the executive director and founder of Quickflix, the online movie subscription company. Langsford has started several successful start-ups and talks about how Quickflix is going, looks back on his other two business, and the changes are that are coming online for us all.
  • Katrina Comyns on 26 Jun 11
     
    I highly recommend listening/reading this one
Vernon Fowler

Quickflix's Global Marketing Strategic Plan | Curtin Business School - 0 views

www.business.curtin.edu.au/...lobal-marketing-strategic-plan

NET205 marketing quickflix

shared by Vernon Fowler on 26 Jun 11 - No Cached
  • Vernon Fowler on 26 Jun 11
     
    "Quickflix's Global Marketing Strategic Plan Please note: this event has passed Date: Friday 1 April 2011 Time: 10:00am - 11:00am Location: 201.412 Speaker: Stephen Langsford Stephen Langsford, the founder and CEO of Quickflix (www.quickflix.com.au), as a guest speaker on 1st of April. Quickflix is Australia's leading online movie rental company, headquartered here in Perth with 66,000 active customers, a revenue of $9m p.a and a double-digit growth rate. Stephen will introduce his company and business model, marketing strategies and give a future outlook of a company in a dynamic market. It would be too good an opportunity to miss. Plenty of time for Q&A. A great way for networking and getting a glimpse into the marketing and movie industry."
Vernon Fowler

Quickflix Digital Distribution Coming Soon | Gizmodo Australia - 0 views

www.gizmodo.com.au/...gital-distribution-coming-soon

NET205 australia quickflix

shared by Vernon Fowler on 26 Jun 11 - No Cached
  • Vernon Fowler on 26 Jun 11
     
    "Netflix in the US started as a DVD rental company, but has quickly transfigured into the online movie download service of choice for Americans. It looks like Quickflix in Australia is hoping to follow that example in the near future, given they are advertising for technical support officers with "a sound knowledge of Broadband connectivity via PC, Mac, smartphone and iPad.""
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