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"Netflix in the US started as a DVD rental company, but has quickly transfigured into the online movie download service of choice for Americans. It looks like Quickflix in Australia is hoping to follow that example in the near future, given they are advertising for technical support officers with "a sound knowledge of Broadband connectivity via PC, Mac, smartphone and iPad.""

"Quickflix's Global Marketing Strategic Plan Please note: this event has passed Date: Friday 1 April 2011 Time: 10:00am - 11:00am Location: 201.412 Speaker: Stephen Langsford Stephen Langsford, the founder and CEO of Quickflix (www.quickflix.com.au), as a guest speaker on 1st of April. Quickflix is Australia's leading online movie rental company, headquartered here in Perth with 66,000 active customers, a revenue of $9m p.a and a double-digit growth rate. Stephen will introduce his company and business model, marketing strategies and give a future outlook of a company in a dynamic market. It would be too good an opportunity to miss. Plenty of time for Q&A. A great way for networking and getting a glimpse into the marketing and movie industry."

Quickflix's annual net loss increased by 46 per cent to $3.07 million after strong growth in subscriber numbers was outweighed by higher marketing and new content costs. The company, which mails out DVDs to subscribers but plans to also offer digital downloads, is one of several companies vying to replace traditional DVD retail outlets.

"WE don't want world domination," says Stephen Langsford, the executive chairman of online DVD rental company Quickflix. That's just as well, because Quickflix has yet to turn a profit in the seven years since Langsford launched the venture, and its $15 million market capitalisation places it in true minnow territory. But that's all about to change, according to the ever sanguine Langsford, a former internet entrepreneur who worked for one-time market darling Sausage Software in the late 1990s before the dotcom crash. Langsford is promising the market that this will be the year online distribution becomes a reality for Quickflix, which has weathered years of losses but invested precious capital into boosting its subscriber base to an impressive 80,000. He says the arrival of internet-enabled televisions in Australian stores later this year, coupled with the proliferation of popular devices such as the iPhone and the iPad, mean Quickflix is ideally positioned to lead the streaming revolution.

"Hybrid Multiplatform Delivery "It's all about the Customer, Stupid!" Tim Parsons - Commercialising Video Sept 2010"