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From a consumer perspective, the feature works similarly to geo-fencing.

Purchase-sharing as loyalty rewards driver. 

Could be influenced by the recent launch of Reward Alerts, a geo-fencing type service. Or SXSW.

site that makes a game into decreasing water consumption, similar to denkimeter game

Press Passes = virtual currency awarded to people for documenting breaking news with the meporter app.

amex social currency allows people to tag items they want to or have purchased in a store, give rewards to people who tweet about how they use their points

social game that lets you win travel rewards

desktop app lets you choose which applications and websites are productive and which are distractions, then monitors your usage to help keep you on track. Been productive for a long time span? You're rewarded with an automatic timed distraction.

So Ferrorama was a popular toy train company that stopped making toys. After noticing interest in second hand trains they challenged Brazilians to build a 20 kilometer train across the countryside, and they did. The reward? The toys are now back in production.

Under the deal, GetGlue will do its usual thing of offering stickers and rewards for users who "check-in" and watch Channel 4 programs, which will be shared via GetGlue's own portal as well as Facebook and Twitter. The deal, says Channel 4, is exclusive for the time being. Financial terms were not revealed.

Also part of the campaign is the Blink-182 Film Festival You Didn't Know You Entered. The band explains: "To launch our first single in eight years, AT&T helped us search YouTube for every instance of fans using our music without our permission. And then we rewarded them for it." The band took all those videos and stitched together a three-minute clip, also posted below. "Thanks for being a fan," they write. 

redbox is rewarding check ins with discounts you can immediately use

Kraft Foods' Planters brand wants to recognize American peanut farmers who are implementing sustainable practices and making positive social changes in their communities.

got this from Nicola- product check-in social networking site. users and brands have profile page. users rate products and leave comments, share experiences.  dont really understand the LBS part though

Created by productivity guru, Merlin Mann, The Email Game app turns blowing through your emails fun by rewarding points for deleting, filing, and responding to emails. And, the faster you do it, the more points you earn. It even deducts points if you take too long to write a response.

allowing brands to provide customized experiences to facebook users based on their klout score. they reward customers based on their influence.