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bratz dolls are implementing AR to their products.  girls can hold up a mask to a webcam to trigger an ar game by Total Immersion.  she can paint the mask or her face and print/save the image.

The film, to be directed by Sundance-winner Drake Doremus (Like Crazy), is based on the story of Alex, a young man who wakes up every day with a different appearance. Intel and Toshiba are seeking actors for the film via a Facebook Page. The first episode in the film is scheduled to premiere on Aug. 16 at 3 p.m. PST. The final episode will air on Sept. 20. In a bit of product placement, Alex will employ a Toshiba Portege Ultrabook during the movie. Grace doesn't appear in the trailer above, but he narrates it. The two tech giants collaborated on a similar project last year called The Inside Experience starring Emmy Rossum. In that case, the plot was moved along by comments from viewers on Facebook and Twitter.

click banner ads Consumers can either use their device's built-in GPS or type in a location to find nearby stores that sell Crest products if they opt to buy, then they are redirected to Walmart's mobile site

Hallmark Cards Inc. is getting into the text-messaging world - but not the one that usually springs to mind. Text Bands, a new product from the Kansas City-based greeting card giant, aim to give kids a way to exchange positive messages when they meet in person. Kids wearing the colorful bands bump fists or shake hands, causing the the bands to light up and the message - up to 10 characters - to transfer. Each band can hold as many as 24 messages; they include filters to help prevent negative messages.

The video, entitled 'What's a VIDEO worth?' is designed to show just how big online video has become, how big it is expected to grow and why brands would be remiss not to hop on the online video bandwagon.  Just a few of the statistics that companies and brands will find hard to ignore in the video are as follows: 68% of viewers share video links (and sharing means more promotion for your brand!) More than 50% of the videos on YouTube have been rated or include comments from the community (which means a brand new way to engage with your customers!) Having a video on the landing page of your website makes it 53% more likely to show up on the first page of a Google search (and who doesn't like higher ranking in search results?) The average user's visit to a text and image-based website lasts only 43 seconds; for a website with video, the average visit lasts 5 minutes and 50 seconds (ding! ding! ding!) Customers that watch videos of products or services are 85% more likely to make a purchase (ka-ching!)

Eventually we'll get to SF-quality hard AR, but it'll take a while. I'd be surprised if it was sooner than five years, and it could easily be more than ten before it makes it into consumer products. That's fine; there are tons of interesting things to do and plenty of technical challenges to figure out just with soft AR. I wrote one of the first PC games with bitmapped graphics in 1982, and 30 years later we're still refining the state of the art; a few years or even a decade is just part of the maturing process for a new technology. So sit back and enjoy the show as AR grows, piece by piece, into truly seamless augmented reality over the years. It won't be a straight shot to Rainbow's End, but we'll get there - and I have no doubt that it'll be a fun ride all along the way.

Fab 3.0 on mobile will show recent and popular activity from the people you know. The homescreen will feature algorithmically derived featured products based on real-time activity from Fab members and your network of friends across a few social networks.

But it's AOL's own properties the company aims to build up as a go-to premium buy for brand advertisers. Display revenue on AOL properties grew by 2 percent. The company is betting on premium ad formats such as its rich-media laden Project Devil units to entice brands to spend more. AOL reported that more than half of the advertisers who bought the ads in Q1 re-upped this past quarter. Armstrong admitted that last year the company's focus was not data-driven, and stressed the firm's renewed mission to ensure that data - meaning results-related numbers proving the value of buying AOL's ad products - is at the heart of its sales approach. People cannot leave the building without data, said Armstrong. Mobile and video ad revenue are key to future growth for AOL, said Armstrong, who said that last summer 75 percent of insertion orders included both platforms. Today, it's close to 100 percent, he said. The company reported that videos, video views, and video revenue rose at double-digit rates, though it did not break out revenues for video advertising.

It may seem like an odd market to tackle, but even among young kids, tablet use is growing. A Nielsen study from earlier this year found that 70 percent of children aged 12 and under who live in a household with a tablet use said tablet. At the same time, just 15 percent were said to have used them for communicating with friends and family. That low number could provide a significant opportunity, should the right product arrive that manages to make communication functions more appealing to the tween and under 12 set.

To show just how prevalent brand images are across the web, Stipple built an image calculator for Ad Age readers at stipple.com/imageaudience. Just input a brand's URL to see how widespread its images are. for BMW, for example, 405 million hits come up (at this writing) in just the past seven days. Stipple falls into the same space as ThingLink and Luminate, which both attach a commerce element to images. The idea of image-based commerce has marketers excited about services like Pinterest and The Fancy. But in order to capitalize on this opportunity, sellers need a system to assert some degree of control - a way to keep the information associated with their products consistent across the web.

personalized recommendations on products

target concierge program to help people select the right products -- debut in chicago

Much Music, along with Degrassi production firm Epitome Pictures, worked with Badgeville to develop the MuchCloser features. Swierszcz stressed the appeal of Badgeville's approach, which he said focuses on rewards psychology. "If you don't do this properly, cultivate your users, and bring people back after they've left for three weeks...it's useless," he said. And, because Badgeville works like a plugin, MuchCloser users stay on the site. "All rewards happen on our platform so we can monetize them and keep them in our world. We want people coming to our site engaging with Degrassi, not someone else's." The API approach also enables Much Music to incorporate data it has on user interactions on other platforms like Twitter, to get a more holistic view.

cool brand experience that is made up of a handful of challenges, exhibitions and environments that converge the physical and digital retail space for "everyday athletes" as they compete against each other and interact with the environment filled with some of Nike's most innovative products and technologies

One obstacle in the process: would-be shoppers must install a "Glamour Friends & Fans" app to scan and buy products - both for the wall and the magazine experience.

consumers help design a store's collection. most voted items will go into production 

According to the company, EverShare provides everything an online retailer needs to take full advantage of frictionless sharing on both Facebook and the ecommerce site . Features include: The ability to initiate and manage the perpetual flow of user content from the ecommerce site to Facebook; Privacy controls for the consumer; A social merchandising page much like Pinterest and Fab.com/feed that displays trending products based on what shoppers are saying about them; An activity stream that incentivizes more social sharing activities among shoppers.

"We found that fans are twice as valuable as the general population based on purchase behavior. These aren't just customers, these are the best customers," said Hoefflinger. To take advantage of that, Facebook introduced its "Reach Generator", a new product that guarantees that 75% of your fans each month see your brand's content. According to Hoefflinger, Ben & Jerry's was able to double its total engagement and increase sales at a 3 to 1 ROI using Facebook's Reach Generator tool.

1. Reserve Your Space 2. Leverage Your Brand Values 3. Themes, Not Product Promotion 4. Include Prices 5. Use Hashtags 6. Add the "Pin It" Button 7. Engage with the Community 8. A Word of Caution

Like a giant, digital scratch 'n sniff, there is an outdoor campaign in England for McCain's "ready baked jackets" that emits the smell to entice consumers. At bus stops, users can push a button and a light will 'heat up' a large image of a potato and produce the delicious smell, and a coupon for the product. Created by JCDecaux, posterscope, and BMB Creative.