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"I Love Boobies" Bracelets Create Controversy - 0 views

www.neatorama.com/...s-bracelets-create-controversy brand cause
shared by Greg Steen on 07 Sep 10 - No Cached
  • Greg Steen on 07 Sep 10
     
    The Keep-A-Breast organization is marketing wrist bands that say this. Middle school and high school students around the country are wearing these to school and finding themselves in conflict with dress codes.
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Apple, Google To Clash In Music Space By Christmas | Epicenter | Wired.com - 0 views

www.wired.com/...1 cloud entertainment
shared by Emily Knab on 07 Sep 10 - No Cached
  • Google is in talks with music labels on plans for a download store and a digital song locker
  • hopes to have the service up and running by Christmas
  • iTunes Music Store, which accounts for 70 percent of all U.S. digital music sales.
  • ...3 more annotations...
  • onnected devices like Apple’s iPhone and iPads or Google’s range of Android-based phones will be the next battlefield for music
  • Apple bought cloud-based music company LaLa Media last December and closed it in April, leading observers to expect the launch of an Apple-branded cloud service. But on Wednesday Apple unveiled a social media enabled-version of iTunes, leaving some executives a little underwhelmed for now.
  • erhaps not by coincidence Google also bought a remote media company called Simplify Media in May and has also promptly closed it down. It has yet to announce any plans for Simplify.
  • Emily Knab on 07 Sep 10
     
    daily 9.7 Google talking to labels about its own itunes-like download store as well as a digital song locker
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Advertising - Using Mobile Means to Bond With Sports Fans - NYTimes.com - 2 views

www.nytimes.com/...21adco.html sports verizon mobile online video brand weekly
shared by Simeon Spearman on 21 Sep 10 - No Cached
  • Simeon Spearman on 21 Sep 10
     
    How the Pittsburgh Penguins used mobile to reach out to fans.
  • Greg Steen on 23 Sep 10
     
    Weekly 9.23
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Making Carrots Cool - 0 views

thedailywh.at/...n-of-the-day-ad-agency-crispin execution brand cpg
shared by Greg Steen on 02 Sep 10 - Cached
  • Greg Steen on 02 Sep 10
     
    They're like cone-shaped Doritos.
  • Emily Knab on 02 Sep 10
     
    this was a daily for this week
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Blatant products - 0 views

www.brandflakesforbreakfast.com/...be-more-obvious.html brand retail
shared by Greg Steen on 14 Oct 10 - No Cached
  • Greg Steen on 14 Oct 10
     
    New product line slaps you in the face with info.
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Twitter Launches Promoted Accounts; Algorithm-Based And Brand-Only (For Now) - 0 views

techcrunch.com/...twitter-promoted-accounts daily twitter advertising
shared by Emily Knab on 04 Oct 10 - No Cached
  • Emily Knab on 04 Oct 10
     
    daily 10.4
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Influential Marketing Blog: Manifesto For The Content Curator: The Next Big Social Medi... - 0 views

www.influentialmarketingblog.com/...-media-job-of-the-future-.html social content
shared by Simeon Spearman on 06 Oct 10 - No Cached
  • The real question is whether solutions like these will be enough. By some estimates in just a few years we will reach a point where all the information on the Internet will double every 72 hours. Double. I'm running out of metaphors to describe the magnitude of this content creation. The predictable result of this is that brands are beginning to focus on content creation when they start to look at social media. What are we going to create, or what are we going to get our customers/patients/fans/audience/victims to create? Is that really the best question we could be asking?What if you were to ask about the person that makes sense of it all? The one who sifts through all the content and picks out the best and most worthy. This person is missing from most corporate communications teams. It's not a commonly defined role on any ebusiness teams. In fact, there are few jobs like this at all. The closest comparative role may be contained within the rising Library 2.0 movement (one I wrote about some time ago), but this is not frequently linked to business communication or marketing. If this role did exist, what would it be called?
  • Simeon Spearman on 06 Oct 10
     
    The more I read about the idea of content curators, the more I think it may currently be called "trendspotter." 
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Why More Brands Are Dangling Incentives on Facebook - 0 views

www.brandweek.com/...1499752deb3a60fd537cddbdaf44b2 social facebook retail execution
shared by Rhiannon Apple on 25 Oct 10 - No Cached
  • Rhiannon Apple on 25 Oct 10
     
    Article discuss how food marketers are really trying to push "Likes" on facebook to earn coupons and incentives.
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PepsiCo: Agricultural Hero? - 0 views

www.fastcompany.com/...em-manages-water-co2-emissions green brand food weekly
shared by Greg Steen on 21 Oct 10 - No Cached
  • Greg Steen on 21 Oct 10
     
    Pepsi has developed software for it's farmers to use that cuts down on water use and carbon emissions while maximizing yield.
  • Simeon Spearman on 21 Oct 10
     
    I thought this read "Agriculture Hero" like "Guitar Hero" and it was going to be about Pepsi figuring out a way to let people remotely manage farms through a gaming interface. .
  • Emily Knab on 21 Oct 10
     
    daily 10.21
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Advertising Lab: Turn Your Video Ad Into CAPTCHA - 0 views

adverlab.blogspot.com/...our-video-ad-into-captcha.html online video advertising weekly
shared by Emily Knab on 03 Nov 10 - No Cached
  • Emily Knab on 03 Nov 10
     
    share with media? branded videos with captcha codes
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Moleskine's Viral Strategy - 0 views

www.atissuejournal.com/...skine%E2%80%99s-viral-strategy online video viral culture art weekly
shared by Greg Steen on 03 Nov 10 - No Cached
  • Greg Steen on 03 Nov 10
     
    Essentially, they make awesome online videos, concept websites, and art projects rather than placing ads through media buys.  For something like this to work, you need an enthusiastic fanbase.  But I suspect a lot more brands could be doing more stuff like this than are.
  • Greg Steen on 04 Nov 10
     
    Weekly 11.4
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Mobile social games a natural fit for upscale brands: Appssavvy exec - Luxury Daily - M... - 0 views

www.mobilemarketer.com/...8042.html mobile social gaming 2011
shared by Emily Knab on 15 Nov 10 - No Cached
  • Emily Knab on 15 Nov 10
     
    will include in my section
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Instagram Captures Their First Big Brand Partner: National Geographic - 0 views

techcrunch.com/...instagram-national-geographic execution weekly
shared by Simeon Spearman on 30 Nov 10 - No Cached
  • Simeon Spearman on 30 Nov 10
     
    Instagram execution with NatGeo. 
  • Rhiannon Apple on 02 Dec 10
     
    Weekly 12.2
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Disney Teams With Gowalla for Massive Location-based Mouse Ears | Fast Company - 0 views

www.fastcompany.com/...assive-location-based-branding daily entertainment lbs
shared by Emily Knab on 18 Nov 10 - No Cached
  • Emily Knab on 18 Nov 10
     
    daily 11.18
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Google Unveils Cloud Computing Future With Chrome 12/08/2010 - 0 views

www.mediapost.com/publications 2011 cloud
shared by Rhiannon Apple on 08 Dec 10 - No Cached
  • Google also made a major bet that the cloud would become the next desktop by unveiling a beta version of its Chrome OS -- an operating system a year in the making -- and a test version of its branded netbook, which boots up near instantly. The latest version of Chrome OS supports a variety of Web-based apps like mail, document editing and photo sharing or social networks for basic productivity tasks. Cloud computing devices like the Google netbook simply give access to the apps based on user preferences through the Chrome OS platform -- no matter who the person is logging in. This means multiple users can log on to Google apps through one computer and all see a different configuration of applications.
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A Brief History of Conspicuous Product Placement - 0 views

www.slashfilm.com/-conspicuous-product-placement brand weekly movie
shared by Greg Steen on 12 Jan 11 - No Cached
  • Greg Steen on 12 Jan 11
     
    Hurry Professor! Throw me the lifesavaaaaah!
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Ship or Get Off the Pot - 0 views

techcrunch.com/...ship-or-get-off-the-pot verizon mobile
shared by Simeon Spearman on 14 Jan 11 - No Cached
  • Simeon Spearman on 14 Jan 11
     
    "Snap. Verizon offers iPhone 4. Forget the slight redesign, forget the lack of multitasking between data and voice, forget the pricing models for unlimited, tethering, and video chat over 3G. Now the store brand is competing directly with the actual iPhone. Naturally the pent-up demand by Verizon contractees will blow out the overall numbers. But much more importantly, Apple is free to ship an iPhone 5 across the board, where existing contractees can be marketed to with bundled services, i.e. the new TV, the new Enterprise, the new Office. One device, with the carriers battling for the most attractive rendering of services."
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