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When the Tom Hanks-narrated, Hollywood-style documentary, called "The Road We've Traveled," is set to go online Thursday night, it will appear on a new YouTube platform that enables the Obama campaign to turn the passive experience of watching a video into an organizing and fund-raising tool. The technology will allow viewers to post campaign content to their Facebook pages, volunteer and donate all without having to leave Mr. Obama's dedicated YouTube page.

I've heard IE9 is kinda good. This video spot to promote it, not so much. Posted as example of video and for tech angle.

the new flipboard for video

"The study, which aimed to analyze consumer shopping behavior from the point of sale backwards, found that 31 percent of shoppers used YouTube to shop for apparel. And, 37 percent watched a video on a retail website to make a purchase."

Video on their interactive site includes 180 real users and their profiles show on the side of the video. 

"Another day, another fake viral video breaks our hearts. This time it's a WipeOut model-car track whose vehicles appear to use superconductivity and magnetic fields to hover above the ground."

video advertising is not effective on younger audience

Facebook page contest where Mini fans upload videos explaining why they'd be the best co-pilot. Winners are sent on an adventure in one of 5 international locations, and videos from the trip are posted on the FB page. Called "All the wrong places"

Using a facebook app to promote skype group video calling. Customized video birthday posts. The recipient receives free week of the service.

Among the US marketers surveyed: Viral online video (e.g., use of YouTube) has registered the sharpest increase of all media platforms: 80% are using the channel in 2012, compared with 64% one year earlier. Social media use has remained nearly flat, up slightly to 90% in 2012, from 89% in 2011. Mobile marketing use is also holding steady, now at 74%, compared with 75% in 2011.

Remember SnappyTV, the exciting social TV startup that won the award at the first Social TV Summit? The San Francisco based company is growing their advanced editing tools, and it recently announced "VTweets" - the ability to bridge the live video you capture on their platform with tweets. The two major features of VTweets include the ability to instantly select tweets to be highlighted at the appropriate moments within a SnappyTV playlist and the ability to embed playlists within web mobile and second screen environments.

"Although that audience isn't as native to web content as, say, a 18-year-old video game fan, WIGS has managed to attract viewers: While it goes up and down on Deadline's weekly YouTube channel charts, WIGS is consistently present, as it's quickly found an audience, racking up over 15 million views and over 75,000 subscribers - in just three months.  "

Video POV info

Bullshit, I think it's closer to the 54% claim: http://socialtimes.com/bots-cord-cutters-bad-news-video-advertising_b147136

"http://www.slideshare.net/scottsooner/mma-video-benchmarkingstudy1finals"

The vending machine, which employs video streaming technology, will allow those aiming to enjoy a Coke, to view buyers on other machines around the world. The two thirsty friends must work together to draw a heart and earn a Coke.

shop from music videos

Is "forced" discovery a viable way for people to find video content they want to watch?