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"TV-focused sports apps continue to emerge each week. We wrote about five of them in July and there are already many more on the market. Even Microsoft cofounder Paul Allen recently invested in SportStream a new second screen app focused on making sports TV more social. SportsStream points to this study which shows 83% of sports fans check social platforms while they're watching."

video chat platform Interact live with your favorite writers, celebrities, bands, and more. Discover conversations about topics you are interested in. Enjoy built-in text chat and ask on-screen questions.

The high-end mustard brand launched a new online marketing campaign for its Facebook page on Wednesday, in which Grey Poupon will screen fans who attempt to like the page to see if they have good enough taste to become one of the company's Facebook fans.

Touchscreen advan for Calvin Klein 9 Countries 9 Men model hunt campaign

awards for big players in the social TV space

After downloading the free Blippar app on iPhone or Android, customers were able to 'blipp' any ten-pound note in circulation by opening the app and holding their phone over the note. An animated Queen, and other members of the Royal Family, then appeared on the screen and voiced opinions on the latest football matters. The UK's central bank has now contacted the bookmakers insisting they withdraw the promotional campaign, a spokesperson confirmed: "according to the Bank of England we've broken the law."

Remember SnappyTV, the exciting social TV startup that won the award at the first Social TV Summit? The San Francisco based company is growing their advanced editing tools, and it recently announced "VTweets" - the ability to bridge the live video you capture on their platform with tweets. The two major features of VTweets include the ability to instantly select tweets to be highlighted at the appropriate moments within a SnappyTV playlist and the ability to embed playlists within web mobile and second screen environments.

Almost three-quarters (74%) of smartphone users are what the Pew terms "connected viewers," compared to just 27% of feature phone owners. The most common reason that people turned to their phones while watching TV was to occupy themselves during ad breaks, with 38% doing so. Among other activities people did in the prior 30 days: *23% used their phone to exchange text messages with someone else who was watching the same program in a different location *22% used their phone to check whether something they heard on television was true or not *20% used their phone to visit a site that was mentioned on television *11% used their phone to see what other people were saying online about a program they were watching, and 11% posted their own comments online about a program they were watching  *6% used their phone to vote for a reality show contestant

Animated GIFs on Twitter. Live streaming the show on their website, FB, and screens on the streets of London. Posting looks to Pinterest page. Handbags will be released to Polyvore. Posts on Instagram. 

19% on average of those exposed to an RFI ad in the 18-to-49 demo took advantage of an offer

Unaided recall was also up 101% for brands sponsoring polling and trivia opportunities on-screen within a program. Canoe is looking to offer networks a platform to give viewers a chance to participate, where an advertiser could be attached.   Read more: http://www.mediapost.com/publications/article/168080/rfi-ads-up-engagement-for-interactive-tv.html?edition=43659#ixzz1n21WCXMA

In a reversal of today's content publishing model, print magazines pretty soon could start looking a lot like their app equivalents. "The next redesign of our titles will see them redesigned with our tablet versions in mind," magazine publisher Future's tablet editor-in-chief Mike Goldsmith told an industry forum this month. As publishers extend their print titles to iPad, they can choose either to repurpose the paper originals, which can seem lazy and ill-suited to the touch screen, or to custom-produce interactive apps with a native interface in mind, which is expensive.

Imperial Leisure geo-tagged and color-coded tweets from around the world.  The size, color, and number of leaves are influenced by variables like the length of the tweets, the time the tweets were posted, and whether the tweets mention love or hate.  The blue leaves represent the tweets that mention hate, while the red leaves show the love. When you scroll over the leaves, the actual tweet appears at the bottom of the screen. most hateful is US and UK --  most love Chile and Indonesia

Comprehensive overview and reviews of oscars second-screen app experiences

Eight cars will be employed in a test at a McDonald's store in Ibaraki Prefecture on March 5-16. When vehicles enter a region covered by an ITS -- which offers real-time traffic data and other information -- a McDonald's menu will be transmitted to car navigation systems, allowing users to order items via the touch screen. Users can pay with their credit cards through ITS-compatible devices in their cars.

Users can also share their favorite shows on Facebook and pair their mobile device with a web browser on a computer, which turns the device into a remote control or a second screen. Not in the US