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But, while willingness was just five percent for computer access, it rose to 16 percent on tablet and 12 percent on mobile. Also encouraging - those aged 16-24 and 25-34 are most willing to pay (13 percent and 11 percent, respectively), compared with just five percent of 35-54s and just three percent of over-55s.

The Web site, at eonline.com, has had a fairly traditional layout, following the blog model. In terms of ads, display units have appeared across the top, down the right side and in between stories. Executives at E! described the new model for eonline.com as a "liquid" publishing and advertising platform that is intended to change dynamically, reflecting the purpose of the Web site as a go-to source for pop culture news and information. In keeping with that new format, the Web site can be expanded to five columns from three, depending on the device on which it is viewed.

Unlike an Amazon or traditional online commerce site, Tip or Skip focuses on the imagery of what is beautiful and being liked online and allows users to follow what's trending and send them to the original place where it can be bought, "The difference between liking something and 'tipping' something is that tipping will actually let you track, organize and really thinking about if you want to share that product. 

provides a price for certain products depending on each member's individual shopping history

"According to research firm Gartner, by 2017 the CMO will spend more money on information technology than the CIO. It's a startling statement, but based on the rapid rise in data and analytics, is a means to better target and engage consumers."

shazam style app that tells you information about the ads you see on TV and info on who produced them

The virtual race for a real car challenges people to sign in to Twitter and gain 2,500 new followers. The first ten people who reach this goal will win a key, and one of those keys will unlock a 2013 Audi A4 with a one-year lease and a tuning package valued at $5,000. via PSFK: http://www.psfk.com/2012/08/virtual-tweet-race-audi.html#ixzz24xJz8GZ0

"New York-The Wall Street Journal has introduced WSJ WorldStream, a news platform for short-form videos shot with smartphones by journalists from the Journal and Dow Jones & Co. WSJ WorldStream, which is debuting in conjunction with the Republican National Convention in Tampa this week-builds on WSJ Live, the Journal's online-video initiative. The videos from WSJ WorldStream will be embedded in stories on WSJ.com and integrated into the Journal's daily live video programming. WSJ WorldStream is also available as a free Web app."

"Google Play presents: Steven Spielberg and Joseph Gordon-Levitt in their first ever Hangout on Air where they will be exclusively premiering the trailer for their upcoming movie, Lincoln. If you want to be one of the lucky fans to join the hangout please: -Let us know how we can contact you here http://goo.gl/ApTvq. -Upload a short video to your YouTube channel with the #lincolnhangout tag explaining who you are, why you are interested in "Lincoln" and what you would like to ask Spielberg and Gordon-Levitt -Reshare this G+ event"

"How much time do you spend on Reddit?  If you're anything like the average Redditor, it's quite a bit!  Yesterday Reddit reported, via Twitter, that in August the average time spent per visit was 17:29 minutes.  The month also closed with a shipping 3.4 billion page views and 42.9 million uniques.  Impressive, eh? While the 17:29 minute figure is only a one second increase from 17:28 in July, the page views and uniques saw a significant jump.  In July Reddit reported 3.1 billion page views and 39.5 million users."

"TV-focused sports apps continue to emerge each week. We wrote about five of them in July and there are already many more on the market. Even Microsoft cofounder Paul Allen recently invested in SportStream a new second screen app focused on making sports TV more social. SportsStream points to this study which shows 83% of sports fans check social platforms while they're watching."

Levi's is putting a new twist on its annual fall "Go Forth" campaign with a glossy virtual spread in social newsreader app Flipboard. The effort introduces a new ad format that Flipboard calls a "brand magazine," which combines all the images, content and social elements tied to a campaign into a single channel in the iPad app.

"Beginning later this month with Ridley Scott's science fiction thriller "Prometheus," the studio plans to offer high-definition versions of its films for sale at newly lowered prices about three weeks before making the movies available on discs and through video-on-demand services, studio executives said in interviews."

"Thirty years after it introduced a new type of colorful, graphical storytelling to the newspaper world, USA Today will unveil a redesigned print publication on Friday that pushes further in that direction, and a complete overhaul of its website that it hopes will produce a more fluid, app-like experience that some would say resembles the Flipboard mobile app. The changes to its website, which will launch in beta on Saturday, feel the most drastic. USA Today sites registered 38.7 million visitors in August, up 48% from 26.1 million a year ago. And USA Today Sports Media Group, a subset of that overall number, grew 133% from 11.6 million to 27 million over that same period thanks in large part to the January acquisition of the Big Lead Sports network of blogs."

barcodes that include the brand's logo for a cleaner look than QR codes. One On Glamour magazine got over 100,000 code scans. 

Publisher would only allow SnapTags in print ads - no other 2d codes

swarovski has several executions to promote their brand.  first is the DNA helix installation that can tweet their holiday messages - live feed on twitter.  each friday they feature 3 tweets and they win swarovski jewelry. AR app allows people to hold their phone up to storefront windows and displays on street and see limited edition products 

Consumers can use the app to buy and send a friend a Nivea gift set, which will be wrapped in personalised wrapping paper featuring photos they have both been tagged in on Facebook. The free wrapping paper will also include comments they have made on each other's Facebook walls