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The network also said Watch ESPN, the authenticated TV Everywhere app introduced last year, is now in 40 million homes. ESPN predicted that figure would double by 2013. "Whether we televise the game or not, there is an audience consuming it via ESPN platforms," said Sean Bratches, exec VP-sales and marketing. And this is just the tip of the iceberg, Mr. Bratches said. ESPN is working with companies including Facebook, YouTube, Amazon, Netflix and Microsoft to further expand the offerings. "Young males spend more time consuming media" on Xbox than playing video games," he said. ESPN is making content for these digital platforms, reviving the "30 to 30" franchise with "30 for 30 Shorts," which will roll out monthly on Grantland, the sports-plus-pop-culture site created by sports journalist Bill Simmons. To visualize just how advertisers can partner with its various digital platforms, ESPN presented three case studies from partners Gatorade, Goodyear and Diageo. Gatorade partnered with ESPN across multiple screens in an effort to embrace female athletes and moms, an audience that ESPN is making a concerted effort to tap into with espnW. This includes "Nine for IX," a series of nine documentary films about women in sports in celebration of Title IX's 40th anniversary.

Players encounter issues in the game world that are probably playing out in real life — a bombing in Pakistan, drug battles in Colombia — then pitch related stories to actual journalists, who populate the game with original reporting. Loudon says he is working with VJ Movement’s existing network of 300 journalists in more than 100 countries. Those journalists are paid €750 to produce a video report or €150 for an editorial cartoon. (The rates are being tweaked to reflect pay scales in different countries.)

rich, visual merchandising across the online and mobile channels and designed and integrated a Facebook network that strengthens the Charlotte Russe community of shoppers and enables conversations to unfold on the entire shopping experience

These new forms of communication [texting, chatting, and social-network messaging] have exposed the fact that the voice call is badly designed. It deserves to die. Consider: If I suddenly decide I want to dial you up, I have no way of knowing whether you’re busy, and you have no idea why I’m calling. We have to open Schrödinger’s box every time, having a conversation to figure out whether it’s OK to have a conversation. Plus, voice calls are emotionally high-bandwidth, which is why it’s so weirdly exhausting to be interrupted by one.