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 "Our research showed that our target group of ages 25 to 35 views life as a game...not fun and frivolous, but purposeful," said Sara Bamossy, strategic planning director for the Saatchi office. In search of a property, Toyota and the agency approached Hasbro to license the material for the campaign. Ms. Bamossy said the agency found that many in the target demographic grew up playing the board game and that [real] life for them is a constant media stream of information, but they love social games, they might invent a game at work, and it bonds them together."

Shoppers view various printed images pertaining to the Mizrahi brand through the viewfinder of the app on their smartphone and hidden content comes to life on the screen.

Mindbloom is a new game that helps people "grow the life" they want. By spending just a few minutes a day playing the game, you grow and nurture a tree that symbolizes your life, with leaves that represent what's important to you, what motivates you, and what you want to do.

Programmable life

how social is affecting the social life of teens

By Ultimat Vodka, analyzes your offline social life based on your FB photos and places

Wired editors Chris Kohler and Peter Rubin experience the new HD 1080p version of the Oculus Rift virtual reality headset at the E3 expo. Watch their reactions and hear their detailed review in this episode of Wired's Game|Life. Watch on wired.com!

And here lie the true possibilities ---> "Who wouldn't want the ability to some day print out new parts for their smartphone at home, expanding its life expectancy to six years and beyond? Google's willingness to try something so ambitious in public is energizing, particularly in the era of the get-rich-quick smartphone app."

YouTube making a day in the life video, crowdsourced daily 7.7

Gaming life. "SuperMe" is a game that helps you to "be better at life." This + that experience points for doing chores thing = gaming life getting more gamelike while also becoming more functional/therapeutic.

turnout for entries for Day in a Life project daily 8.5

Hot Wheels is doing an IndyCar sponsorship and is planting videos online suggesting there's a secret facility where life size Hot Wheels are built.

Tattoooos; 20% off for life at Ecko stores if you have a tattoo of an ecko logo

Mint.com for your entire life

HOW ABOUT REWARDS FOR IN-LIFE ACHIEVEMENTS IS THAT TOO MUCH TO ASK

billboards and bus shelters that come to life 

The team behind Signul bills the device as "the World's First Personal Beacon System," and offers an empowering stance on device management and oversight: "Streamline your life and automate things with a simple tool that leverages the power of beacon technology to do your bidding."