Social media monitoring firm Meltwater is circulating an infographic on who will win the key categories in Sunday night's Grammy Awards based on what's being said around the social media water cooler.
- Women outnumber men on the social network, 58 percent to 42 percent.
- However, marketers spend more money targeting men, 53 percent to 47 percent.
- Men are exposed to and click on more Facebook ads - 58 percent to 42 percent, and 60 percent to 40 percent, respectively.
- On average, ads targeting men cost less in terms of cost per thousand impressions ($0.16 male versus $0.20 female) and cost per click ($0.51 versus $0.68),
- Ads targeting men achieved superior exposure rates, reaching a larger percentage of their unique audiences.
"more than half of children between the ages of five and eight have already used tablets to play or learn, according to some research. For kids between the ages of six and 12, the iPad was the most coveted gadget last Christmas. Tablets are permeating family life, too; in households that own a device, kids 12 and under get their hands on it more often than not."
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