According to the company, EverShare provides everything an online retailer needs to take full advantage of frictionless sharing on both Facebook and the ecommerce site . Features include:
The ability to initiate and manage the perpetual flow of user content from the ecommerce site to Facebook;
Privacy controls for the consumer;
A social merchandising page much like Pinterest and Fab.com/feed that displays trending products based on what shoppers are saying about them;
An activity stream that incentivizes more social sharing activities among shoppers.